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Digital Atlanta 2013
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Monday
, October 7
11th Floor
6:30pm •
Tech Cocktail’s Atlanta Mixer & Startup Showcase
6:30pm •
Speaker Tweet-Up
A - 2nd Floor Conference Room
10:30am •
From Zero To One Of The Most Admired Brands In Social
1:30pm •
Accelerating Marketing Innovation in the Digitally Disrupted World
3:30pm •
Social Media Policies - How Dull is That?!
B - Lobby (in room with Registration)
1:30pm •
Social Media Moneyball
3:30pm •
Predicting Resonation
C - 12th Floor Conference Room 1
10:30am •
How Social Media and SEO Work Together
1:30pm •
The World of Social Hardware
3:30pm •
Words that Work: How to Craft Messages that Deliver Capital, Earn Headlines and Build Buzz
D - 12th Floor Conference Room 2
1:30pm •
The Benefits of Google Authorship for Your Website
Hackathon - 2nd Floor Conference Center
10:30am •
Digital Atlanta's Physical to Digital Hackathon
MAIN - 11th Floor
8:30am •
Opening Keynote - Bill Nussey, CEO of Silverpop
10:30am •
How to be a Rock Star Community Manager
1:30pm •
Native Advertising: The Future of Social
3:30pm •
Personalization is Killing the Internet
Tuesday
, October 8
A - 2nd Floor Conference Room
8:30am •
Social Drip Marketing: How to Create ROI through Social Media
10:30am •
Video Marketing Secrets: Fast Forward and Start from the End
1:30pm •
Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World
3:30pm •
The Power of Social Media Analytics
6:30pm •
Digital Attribution Modeling
B - Lobby (in room with Registration)
8:30am •
Finding a 'blue ocean' that will take you from start-up to success
10:30am •
Learn to Disrupt with WALTER, the Start-Up Agency Powered by JWT
1:30pm •
The Evolution of the Consumer Path to Purchase
3:30pm •
Evolving the Customer Lifecycle in a Social Media World
C - 12th Floor Conference Room 1
10:30am •
Never Going Back Again (How Five Innovations Have Changed Startups Forever)
1:30pm •
10 Surprising Facts About Raising Money for Startups
3:30pm •
Storytelling 2.0: How technology is changing and capturing family stories
6:30pm •
State of Demand Generation 2013
D - 12th Floor Conference Room 2
1:30pm •
What Tupac knew about content marketing & why flipboard is the future of all media
3:30pm •
Email Marketing Bootcamp for Start-ups
MAIN - 11th Floor
10:30am •
Applying Human Centered Design to Complex Interactive Experiences
1:30pm •
Who Owns Your “Social Media” In The Corporate World?
3:30pm •
A Whirlwind of Buzz: How We Took #TornadoWeek Viral
6:30pm •
Fireside Chat: Everyday Leadership
Wednesday
, October 9
11th Floor
6:30pm •
Digital Art Party
A - 2nd Floor Conference Room
8:30am •
Going Mobile – A Jump-Start into Building a Scalable Mobile Development Organization
10:30am •
Social Visual Communication for Business: Building your Brand via the Top Social Visual Networks
1:30pm •
Best Practices in B2B Online Marketing
3:30pm •
Creating Brand Advocates by Leveraging Content through Partners
5:30pm •
Crystal Balling: Atlanta Mobile Leader's Forecast
B - Lobby (in room with Registration)
8:30am •
Little Data: Big World
10:30am •
Storytelling on the Move
1:30pm •
Ethnography: A New Look at Your Audience
3:30pm •
Mobile & The Media: Strategies for Success
C - 12th Floor Conference Room 1
8:30am •
Portfolio Optimization - How Savvy Search Marketers Are Taking Control in an Enhanced Campaign World
10:30am •
New Trends in Mobile Location
1:30pm •
From the Desktop to the Aisle
3:30pm •
Build Your Audience Before Deploying Your Business
D - 12th Floor Conference Room 2
10:30am •
Cleaning Up the Shopping Cart: Addressing Mobile's Lost Opportunity
1:30pm •
Is Data the Death of Creativity?
3:30pm •
The Walking Dead (Data)
MAIN - 11th Floor
10:30am •
Mobile is the new digital: The trends you need to know to succeed
1:30pm •
Wearable Computing: Now, Near and Next Generation Wearable Technology
3:30pm •
The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe
Thursday
, October 10
A - 2nd Floor Conference Room
10:30am •
The Circle Strategy
1:30pm •
The news media is evolving, and so should your PR approach
3:30pm •
Creating a Contextually Relevant World
B - Lobby (in room with Registration)
10:30am •
Are We There Yet - Designing UX for Kids
1:30pm •
Maximizing Advertising & Production Budgets with Archival & Stock Video, Photo & Audio
3:30pm •
Growing the Team You Need: How to Build an Experienced Strategy Team
C - 12th Floor Conference Room 1
10:30am •
The role of Innkeeper in the post industrial digital world
1:30pm •
Designing for Social Change: Getting Technically Savvy and Socially Conscious
3:30pm •
Marketing with Mobile in Mind: Its Effect on Social & Content Marketing
6:30pm •
Building a Hyper Local Community
D - 12th Floor Conference Room 2
10:30am •
Engaging Digital & Data-Driven Volunteers: Stories from ATL Hackathons
3:30pm •
Best Practices & New Strategies for Digital Fundraising
MAIN - 11th Floor
10:30am •
Digital Identity: Redefining Ourselves, Our Business, Our World
1:30pm •
How To Be a Bada** Social Storyteller
3:30pm •
Digital Newsroom: Harnessing the New Newsroom
Friday
, October 11
A - 2nd Floor Conference Room
8:30am •
Board Games to Big Ideas: How Games We Played Growing Up Can Help Us Build Better Teams, Develop Smarter Strategies
10:30am •
How to Set-Up, Launch and Run a Mobile Marketing Campaign.
1:30pm •
Games & Gamification for Business: a Practical Overview
3:30pm •
Agile Web Development and Marketing for Start-ups
B - Lobby (in room with Registration)
8:30am •
New Media Ethics
10:30am •
News Delivery: Form and Function
1:30pm •
Augmented Reality: Transforming Gaming into Game Changing Business Applications
C - 12th Floor Conference Room 1
8:30am •
How slow websites steal $500B/year from retailers
10:30am •
Don’t hate the player or the game: L33t Advertising FTW
1:30pm •
The Total Experience: Why live sports venues are integrating fantasy sports data
D - 12th Floor Conference Room 2
10:30am •
Why how you define failure matters
MAIN - 11th Floor
9:00am •
Fly Delta: Sharing the Journey
10:30am •
Lessons Learned from the Final Four
3:30pm •
Future Proof: Identifying the Trends and Technologies for the Digital Future
Twelve Hotel
5:30pm •
Digital Atlanta Closing Party
Digital Atlanta 2013
Oct 7
-
11, 2013
Monday
, October 7
Tuesday
, October 8
Wednesday
, October 9
Thursday
, October 10
Friday
, October 11
Atlanta, GA
Sort schedule by Venue
11th Floor
A - 2nd Floor Conference Room
B - Lobby (in room with Registration)
C - 12th Floor Conference Room 1
D - 12th Floor Conference Room 2
Hackathon - 2nd Floor Conference Center
MAIN - 11th Floor
Twelve Hotel
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