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avatar for Lisa West

Lisa West

IHG Inc.
Manager, AMER Mobile Marketing
Lisa West is Manager, Mobile Marketing for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. In her role, Mrs. West has responsibility for mobile marketing strategy programs including owned and paid mobile media across all IHG hotel brands and the IHG Rewards Club loyalty program. Prior to joining IHG in 2011, Lisa spent more than 15 years in the mobile space. Such companies included Air2Web, the first SMS platform, Microsoft where she launched the very first tablet, Cingular Wireless (AT&T) focused on the GoPhone acquisition and Hispanic Marketing, and most recently at GSMA where she was responsible for the association’s Mobile Innovation Marketplace initiative and the coordination within Mobile World Congress and Mobile Asia Congress. On the cusp of iPhone’s launch, this initiative brought together VCs, Mobile Developers, and the Carriers.

Mrs. West holds 2 Bachelor’s degrees, English and Business Communications, from the University of Kansas and currently resides in Atlanta with her husband and 2 children.