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John Cattarulla

Regional Vice President
John Cattarulla is the Regional Vice President, Southeast, for Tapad, the undisputed leader in cross-platform ad technology. Through Tapad, advertisers are now able to get a unified view of consumers across all screens.

John is also President Emeritus of the Atlanta Interactive Marketing Association. In his capacity as President of AIMA John was responsible for creating and leading the long-term vision for this not-for-profit organization. He was responsible for ensuring appropriate financing, talent, and facilities were in place, and he oversaw the strategic responsibilities for content programming, revenue, corporate sponsorship, membership, and marketing.

From 2011 - 2013 John served as the Director of the Southeast for Specific Media & MySpace, where he was responsible for building and leading a world-class sales team covering 8 states plus the District of Columbia. John’s team collaborates with advertisers and agencies to deliver seamless audience targeting across both the #2 largest online display ad network and #2 largest video ad network. Clients and agencies include Verizon Wireless, Moxie Interactive, 360i, JCPenney, Porsche, Carat, Coca-Cola, and many others.

Previously, from 2008 - 2011, John served as a Director at Microsoft Advertising, which encompasses digital media brands such as MSN, MSNBC, Bing, WonderWall, and XBox. His team was responsible for providing integrated advertising solutions to Fortune 500 clients including Porsche, Coca-Cola, Verizon Wireless, Qwest, Nationwide, Home Depot, Office Depot, and the Intercontinental Hotels Group.
Prior to joining Microsoft, John spent 4 years with Yahoo where he built their South East Regional Search Practice. Growing the team from 1 to 11 people within 3 years, partners included Lending Tree, Bank of America, Citibank, Home Depot, Intercontinental Hotels Group, Verizon Wireless, and others.

Before his tenure with Yahoo, John spent 5 years as Sr. Director at Alloy/360 Youth in New York City where he created youth-targeted multi-media campaigns for brands such as Cover Girl, Coke, Sprite, BMW’s Cooper Mini, The Home Depot, Evian, Kangol, and Milk.

My Speakers Sessions

Wednesday, October 9