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avatar for Doug Busk

Doug Busk

The Coca-Cola Company
Global Group Director - Digital Communications & Social Media
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company’s corporate social media channels; and leading the development and execution of digital training and capability-building worldwide.

Previously, as director of Connections Innovation at Coke, Doug led a global effort to empower the company’s global marketing community to engage consumers in real time. In 2013, he spearheaded the creation and launch of the HUB Network, Coca-Cola’s global social listening, analysis and engagement platform, connecting and harmonizing the real-time work of more than 2,000 social media marketers worldwide. @dbusk

My Speakers Sessions

Wednesday, October 9
 

5:30pm