Carla Paschke

InterContinental Hotels Group
Marketing Strategy & Analytics Consultant
Carla recently completed a six-year tenure at the agency Engauge, where she served as Senior Director of Mobile Strategy and Innovation and was a founding member of their Digital Innovation Group. She was instrumental in propelling the agency into mobile and oversaw quality and growth of their mobile portfolio. She now serves as a Marketing Consultant for InterContinental Hotels Group. Carla enjoys sharing insights as a speaker and author, with publication credits including Mashable and Internet Retailer. She was named the 2012 TAG Up and Coming Marketer of the Year and has delivered best-in-class work for clients including Coca-Cola, Hershey, Chick-fil-A, and Martha Stewart.