Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development. As the world-leader in IP geolocation, Digital Element’s customers include Twitter, Facebook, Yahoo!, ESPN, eBay, DoubleClick/Google’s ad network, Microsoft, Apple, The New York Times and more. Prior to Digital Element, Aubriana worked with Proximus Mobility, a leader in location-based proximity marketing. At Proximus, Aubriana worked with clients such as General Growth Properties, Cousins Properties and the Ace Golf Classic. During Aubriana’s tenure, Proximus Mobility was named One of 25 Hottest Georgia Companies and a TAG Top 10 Innovative Technology Company.

Aubriana also serves as President to the Atlanta chapter of the Location Based Marketing Association (LBMA) guiding the efforts to educate, share best practices and establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. The LBMA is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media, where she works with retailers, agencies, advertisers, media buyers, software and services providers, as well as wireless companies.