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Friday, October 11


Lessons Learned from the Final Four
The 2013 NCAA® Men’s Final Four® in Atlanta had the highest attendance in event history with nearly 150,000 residents and visitors participating in events from April 5 – 8. Digital media played an unprecedented role in this year’s event, particularly in promoting events happening beyond the two semi-final and championship games. As head of marketing for the Final Four, our challenge was to create compelling messages for Atlanta residents first, and basketball fans and visitors second, that would drive awareness of and participation in all of the activities surrounding the Final Four games. From the Big Dance Concert Series to the ultimate fan fest, Bracket Town, to a 5K race, and for the first time the Division II and III Men’s final championship games in the same host city.  The digital mix for this large scale event included many firsts - a highly interactive smartphone app, a hyper-local website, a six-month campaign for social media engagement on multiple platforms, email marketing, a social media command center, onsite social media street teams, and a unique mix of online contests and promotions – all throughout Final Four weekend.

Results included:
6,800 Facebook fans
4,300 Twitter followers
183,230 website pageviews

avatar for Sharon Goldmacher

Sharon Goldmacher

President & CEO, communications21
Sharon Goldmacher President & CEO - communications21 Sharon Goldmacher has 25+ years of experience in marketing PR and interactive strategies and execution. Her clients range from consumer products to real estate, sports, technology and more. Sharon founded communications 21 (c21... Read More →

Friday October 11, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363


The Total Experience: Why live sports venues are integrating fantasy sports data
Atlanta’s new Falcons super-stadium and the fantasy sports market have one thing in common – both are worth $1 billion.  With the help of cutting-edge sports marketing experts, the futuristic stadium will lead the nation in its integration of fantasy football.  Set to open in 2017, the venue is expected to boast a fantasy football lounge, which will cater to Falcons fans that participate in fantasy football leagues.  A facility of this magnitude will be a Big Data feat – generating sports analytics in real time and helping fantasy players get a leg up in the competition while enjoying live gridiron action.


Diane Bloodworth

Founder, Competitive Sports Analysis (CSA)
In 2010, Diane Bloodworth founded Competitive Sports Analysis (CSA), a cutting-edge sports analytics company, and subsequently launched leading fantasy sports tool, scoutPROTM. Diane is a serial entrepreneur and previous founder of an IT process improvement consulting firm... Read More →

Friday October 11, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363


Future Proof: Identifying the Trends and Technologies for the Digital Future
The playbook for providing consumers with unique content on all platforms is ever evolving. Fans want to be able to have connectivity, customization and conversations at any point during a sporting event.  How are content creators providing the tools for fans to customize their experience? Content creators are realizing the significance of data, meta tagging, personalization, wireless connectivity, social media and volume metrics  In this session, Pete Scott, VP of Emerging Media Technologies and his team can discuss the six buckets of “future proofing” and how Turner is utilizing it for its marquee brands. They also will discuss why “future proofing” is so important within the industry.  

avatar for Pete Scott

Pete Scott

Vice President of Emerging Media, Turner Sports
Pete Scott is vice president of emerging media for Turner Sports.  In this role, Scott Pete oversees digital operations and technology for delivery for the entire Turner Sports digital portfolio which includes TNT OverTime on NBA.com, TNT RaceBuddy, PGA.com’s PGA Championship Live... Read More →

Friday October 11, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363