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Monday, October 7
 

10:30am

From Zero To One Of The Most Admired Brands In Social
Customers of Dunkin’ Donuts tend to see Dunkin’ as part of their everyday lives, but six years ago the brand wasn’t even on social media, a large part of their customers’ lives. Over those six years Studiocom has partnered with Dunkin’ and taken an inbound, fan-centric approach to social and grown to one of the most admired and widely-covered social brands online. In this session we’ll look at the Dunkin’ social strategy, answer the question of how to go from zero to hero, and dive into what it means to let your fans dictate what your brand really is.

Social media isn’t as scary as it once was. The platform is proven and brands have succeeded in harnessing the power of social communities to increase sales, conversation, and engagement with their customers. Using Beggin’ Strips as an example, we’ll discuss the process of building a page and community from scratch to a successful social brand. We’ll examine the challenges of working with an audience outside of the purchaser demographic, the curation of content, and finding success on a tight budget. We’ll answer how to go from puppy to big dog on social media.

Speakers
JG

John Gonnella

Group Creative Director, Studiocom
John Gonnella is Group Creative Director of Studiocom Boston, which he joined in 2008. With more than 20 years of agency experience under his belt, John brings a unique perspective of branding to the digital landscape. He challenges his creative team to design experiences that invoke... Read More →
NJ

Nathan Jokers

With nearly 6 years of strategy experience under his belt, Nathan has been following the social media evolution since day 1. Nathan works closely with major brands, including Coca-Cola, Olive Garden, Visit Savannah, Nestle Purina and Xerox to fine-tune their strategic approach to... Read More →


Monday October 7, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

How Social Media and SEO Work Together
Alex will speak about how social media and SEO work together. Social Media has a direct affect on SEO and search engine page results. He will provide tips on how to use effectively use social media to increase the visibility of your website on search engines. By effectively using social media, businesses can help search engines quickly find their webpages, reach a larger audience, and gain back links to increase domain authority rankings.

Speakers
AM

Alex Membrillo

Cofounder and CEO, Cardinal Web Solutions
Alex Membrillo is Cofounder and CEO of Cardinal Web Solutions, the #1 ranked Atlanta SEO company on Google. Cardinal Web Solutions provides internet marketing services for clients including The Home Depot, Cox Media Group, Hilton Hotels, and Johnson & Johnson. Alex and his partner... Read More →


Monday October 7, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

How to be a Rock Star Community Manager
Community managers are on the front lines for your brand, but a lot goes on behind the scenes to make a company come to life in social. Hear from four Global community managers who have seen it all, and learn their best advice on how to really become a rock star - by driving results. This panel discussion will hit on some of the key day-to-day challenges a Global community manager faces, like how to works across functions, the nuances of regional vs. global activity and how to leverage their relationships with other community managers to improve the way they work.

Moderator: Nick Ayres, Manager, Social Marketing

Panelists:


  • Megan VanDoran, Community Manager, Holiday Inn Brand Family

  • Bryce Kervin, Community Manager, Holiday Inn Express

  • Alissa McGregor: Community Manager, Staybridge Suites and Candlewood Suites

  • Carolyn Reed: Community Manager, IHG Rewards Club


 

Nick Ayres:


  • Title: Manager, Social Marketing

  • Company: InterContinental Hotels Group

  • Bio: Nick Ayres leads the global social marketing team for IHG (InterContinental Hotels Group), a global organization with a broad portfolio of nine hotel brands and the world’s first and largest hotel loyalty program.

    Immediately prior to IHG, Nick spent nearly five years with The Home Depot helping architect the company’s approach to social marketing as well as serving across several other functions including eCommerce, interactive marketing, brand management and new product development.

    Nick holds a MBA with a focus on marketing and entrepreneurship from the Georgia Tech and a BS from Emporia State University. You can catch him on Twitter (@nickjayres).


 

Alissa Clauson:


  • Title: Community Manager, Extended Stay Brands

  • Company: InterContinental Hotels Group

  • Bio: A native of Seattle, WA, Alissa has worked in digital and traditional marketing on both the agency side and the client side. She has a marketing degree from the University of Washington and Alissa’s experience in the agency world gives her a unique perspective on approaching and managing social media for a global company. In her free time, Alissa enjoys taking her 2 dogs to the beach!


 

Bryce Kervin:


  • Title: Holiday Inn Express Community Manager

  • Company: InterContinental Hotels Group

  • Bio: Bryce is one of the many Atlanta transplants that calls the Peachtree city home. He enjoys traveling, music, and photography. New places and new people always excite him and he loves getting taken out of his comfort zone in a foreign country. He loves all things digital and believes the internet can enable meaningful communication.


 

Carolyn Reed


  • Title: Community Manager, IHG Rewards Club

  • Company: InterContinental Hotels Group

  • Bio: Carolyn is the global social marketing community manager for IHG’s loyalty program, IHG Rewards Club. She has spent the past six years learning the digital business at IHG. Starting out in web and merchandising, moving into email and communications, and now as a part of IHG’s social marketing team.


Carolyn is a native to Georgia and has been labeled the team’s “resident foodie” for her passion for cooking and eating! When she’s not cooking, she’s hanging out with her husband and two Dalmatians, Jazzy & Pita. Catch her on Twitter: @carolyneats

 

 

Megan VanDoran


  • Title: Community Manager, Holiday Inn Brand Family

  • Company: InterContinental Hotels Group

  • Bio: Megan Van Doran is the global social marketing community manager for the Holiday Inn Brand Family. She has been with IHG for two years. Her favorite part of the job is seeing all of the awesome photos people share from their trips to Holiday Inn Hotels & Resort properties around the world. Her favorite social network is Instagram. She loves guacamole and has a pet bunny named Mr. Nibbles.




Speakers
avatar for Nick Ayres

Nick Ayres

Global Director, Social Marketing, InterContinental Hotels Group
Nick Ayres is the Global Director of Social Marketing for InterContinental Hotels Group PLC (IHG). In his role, Nick leads the strategic and tactical social marketing plans globally, and is focused on delivering an integrated social strategy to support the company’s business objective... Read More →


Monday October 7, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Native Advertising: The Future of Social
What constitutes native advertising, and where is the line for sponsored content versus blatantly tricking users into thinking it's real content? In this panel, ad industry experts will explore how the social media landscape is changing to accomodate brand content, provide insight into how and where brands should allocate money for this type of advertising, share tips for how to concept good creative to live in these units and look at what's on the horizon.


Panelists:

- Chris Tuff, 22squared (@christuff@22squared)

- Robin Wheeler, Twitter (@robinw@twitter)

- John Doughney, Facebook (@johndoughney@facebook)

- Brant McLean, Tumblr (@BrantMcLean@tumblr)

 

Moderator:

- Patrick Keane, Sharethrough (@phkeane@sharethrough)

Moderators
CS

Chris Schrieber

VP of Marketing and Communications, Sharethrough
Chris leads marketing and communications at Sharethrough. Prior to Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google, helping design and execute communications strategy for key consumer applications and social media initiatives... Read More →

Speakers
avatar for JD Doughney

JD Doughney

Global Client Partner, Facebook
JD Doughney is a Global Client Partner at Facebook, where he consults with Fortune 100 clients on their marketing strategy.Prior to his role with Facebook, he held a series of marketing positions at Coca-Cola including Senior Social Marketing Manger where he was responsible for social... Read More →
CT

Chris Tuff

22squared


Monday October 7, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Social Media Moneyball
Social media marketing is filled with folklore of what to post, when to post, and how to post, but completely decoupled from goals. What if there were a better way, rooted in facts, goals, real actionable tactics to be effective today and to keep your strategies fresh in the future?

Speakers
avatar for Rob Kischuk

Rob Kischuk

CEO & Founder, Badgy
Rob Kischuk is CEO & Founder of Badgy, providing "SEO for Social" through its' social commerce optimization platform. The company is a graduate of Georgia Tech's startup accelerator and is funded by Mark Cuban. Rob has spent the past 6 years in social media startups and the past 3... Read More →


Monday October 7, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The World of Social Hardware
Nike FuelBand, Nest, Twine. As the Internet of Things becomes a reality, technology itself can have a social presence and identity. We’ll explore how our devices’ ability to talk to us — and each other — is creating revolutionary new ways for brands to communicate and connect with consumers.

Speakers
avatar for Simeon Spearman

Simeon Spearman

Senior Innovation Strategist, Engauge
Simeon Spearman is a Senior Innovation Strategist at Engauge, a full-service marketing agency in Atlanta, GA. He applies tech forecasting, trend analysis and scenario planning to drive actionable insights for brands within the realms of emerging technology and consumer behavior.


Monday October 7, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Personalization is Killing the Internet
What if Mick Jagger got it wrong? What if we always get what we want, and in the process we never get what we need? That is the risk facing marketers with the rapid pace of personalization online.

Sounds counterintuitive, doesn’t it? After all, Google is smart enough to guess what we're trying to search. Links from our friends on Facebook and Twitter serve up highlights from thousands of sources. But what of the choices we aren’t shown?

Speakers
avatar for Todd Copilevitz

Todd Copilevitz

Partner/Digital Strategy, JWT Atlanta
Todd is the guy you'd least expect to find in advertising. For the first 12 years of his professional life he chased disasters, murders and mayhem as a breaking news reporter for The Dallas Morning News. Then the Internet came along and he discovered he could speak geek and translate... Read More →
avatar for Candace McCaffery

Candace McCaffery

Managing Director, Cohn & Wolfe


Monday October 7, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Social Media Policies - How Dull is That?!
Good fences make good neighbors and good social media policies make for great social media successes. Danica Kombol will moderate a panel with social media representations from organizations such as Delta, Georgia Power & Cox Communications.

Speakers
avatar for Danica Kombol

Danica Kombol

President, Everywhere
Danica Kombol is the founder of the Everywhere Agency, a leading social media marketing firm with clients such as Macy’s, Cox Communications, Imax and Coca-Cola. Everywhere holds the Guinness Record for the “most widespread social marketing message” as a result of their social... Read More →


Monday October 7, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Tuesday, October 8
 

1:30pm

Who Owns Your “Social Media” In The Corporate World?
In the digital world there will forever be a bread crumb trail that links you with the companies where you've worked. If you maintain a non company branded social presence on social networks and blogs what is your obligation to the corporate brand values you represent? If you align your social presence with your company what does it mean to support the brand but still be authentically you?

Panelists: Bert Dumars Vice President, Principal Analyst Forrester Research, Deborah Gonzalez, Attorney; digital & social media law; law2sm, Fisher Head of Digital for Cox Media Group Atlanta Radio, Ashely Sasnett, Vice President Social Media Marketing SunTrust Bank

Speakers
avatar for Toby	Bloomberg

Toby Bloomberg

Director of Social Media Integration, Cox
Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation) while maintaining the authenticity of digital conversations. She is the director of social media integration for Cox Digital Media... Read More →


Tuesday October 8, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

A Whirlwind of Buzz: How We Took #TornadoWeek Viral
Vert and The Weather Channel partnered up in the Spring of 2013 with the goal of creating buzz around the upcoming Tornado Week programming schedule. In a few short of weeks, both teams put together one of the most engaging and buzz worthy social media campaigns of the year. Within 5 hours of launching the campaign had achieved over 10,000 mentions and coverage from the likes of Mashable, BuzzFeed, and The Huffington Post. This is a behind-the-scenes account of the team, strategies, technology, execution and success of the #TornadoWeek livestream stunt. Get ready to be blown away.

Speakers
KA

Kelsey Agnew

Digital Brand Manager, Vert
Kelsey Agnew is Digital Brand Manager at Vert. She has been working in social media in the Atlanta area for more than 3 years in both agency and corporate settings. Kelsey’s prior roles have allowed her to explore social and digital media from a variety of perspectives, including... Read More →
BA

Brian Anthony Hernandez

Associate Entertainment Editor, Mashable
Brian Anthony Hernandez is Associate Entertainment Editor at Mashable, where he interviews celebrities, TV networks, record labels and other entertainment sources about trending news topics or their digital presences and social media campaigns. Before joining Mashable, he was a business... Read More →
KP

Kevin Planovsky

co-founder and Principal of Account Strategy, Vert
Kevin Planovsky is co-founder and Principal of Account Strategy at Vert, an award-winning digital marketing and advertising agency here in Atlanta specializing in mobile & social media. An Ad grad of UGA's Grady College and New Media Institute, Kevin began his career in digital... Read More →
MS

Mitch Scharf

Client Partnerships, Twitter
Mitch Scharf, Client Partnerships, Twitter A 13-year digital media veteran, Mitch Scharf currently works with Fortune 100 brands and agencies in the southeast helping them fully leverage the Twitter platform. Prior to Twitter, Scharf was Vice President for LivingSocial's  Southern... Read More →
BU

Brandon Uffner

The Weather Channel
Brandon has been a part of social media ever since Facebook made its way to his sophomore dorm room at Miami University.  Upon graduation, Brandon moved to Georgia and settled in at The Weather Channel, working in various roles on the cable and digital sides of the business.  For... Read More →
VW

Vicky Wilkens

The Weather Channel
Vicky Wilkens joined The Weather Channel in November 2012 where she leads television marketing efforts supporting both long-form and live programming, building awareness and strengthening the brand. Wilkens joins TWC from Mizuno USA, where she was the running brand manager, overseeing... Read More →


Tuesday October 8, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Evolving the Customer Lifecycle in a Social Media World
I will speak about the evolving Customer Lifecycle model, in a Social Media world. Many of our clients (some of the biggest firms in the world) still use the traditional model of Awareness->Selection->Trial->Adoption->Repeat. However, the advent of Social Media has made this model ineffective and in dire need of overhaul, as the boundaries between stages are blurred or even removed.

Edelman is leading an approach to Consumer Engagement that addresses this evolving consumption model, and adapts Social Media best practices to this new Customer Lifetime Value approach.

I propose to speak about the new model, common pitfalls in marketing to consumers, and ways to adjust Marketing Tactics and Campaigns to better serve the new model.

Speakers
avatar for Ron Surfield

Ron Surfield

CTO, SocioForge LLC
Ron Surfield has more than 20 years of experience leading teams to solve clients’ business problems through the application of technology. Ron most recently led the Digital Production & Operations practice for Ketchum, where his team provided strategic counsel, creative ideation... Read More →


Tuesday October 8, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

The Power of Social Media Analytics
Join Holly Maust, Director of Analytics at Engauge as she discusses how companies are using social media analytics to find actionable answers to a variety of marketing questions today, and what it takes to “get there.”

Speakers
HM

Holly Maust

Director of Analytics, Engauge
Holly Maust is Engauge’s Director of Analytics and oversees the Analytics Department. Holly has 10 years of online marketing, social media and web analytics experience working with agencies Brunner, BarkleyREI and Interactive Swim. In particular, she has experience creating... Read More →


Tuesday October 8, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Wednesday, October 9
 

10:30am

Social Visual Communication for Business: Building your Brand via the Top Social Visual Networks
Learn how Instagram, Snapchat, Vine & YouTube can do for your business!

This presentation provides attendees with an overview, case studies & best practices for socially visualizing your brand!

Please note: Some images in this presentation may deal with sensitive topics or be adult in nature.




Speakers
avatar for Dorothea Bozicolona-Volpe

Dorothea Bozicolona-Volpe

Principal, Social Espionage, LLC
Dorothéa Bozicolona-Volpe is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business for international brands (Fortune 500) via initiating and integrating social media and digital strategies and enterprise social networking, as... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Thursday, October 10
 

3:30pm

Growing the Team You Need: How to Build an Experienced Strategy Team

Join Kelley as she shares insight into building a "big E" experience team, which is absolutely necessary to leverage the array of digital technologies we have before us.  As channels proliferate and tactics multiply, team structures and dynamics must be fluid, participatory, and creative.   


Kelley has has built teams both agency and client-side, for major brands, so you can benefit from her unique perspective and hands-on experience.  Don't miss this opportunity to learn from a pro how to create your own Dream Team.


Speakers
avatar for Kelley Price

Kelley Price

Kelley Mitchell Price is a recognized digital experience expert, working with major brands and non-profit organizations to improve their businesses. For the past 14 years, Kelley has been helping brands realize the business value of customer-centric experience design, harmonizing... Read More →


Thursday October 10, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363