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Wednesday, October 9
 

8:30am

Going Mobile – A Jump-Start into Building a Scalable Mobile Development Organization
Mobile Internet usage is now a mass market with 69% of users having got connected to the Internet through a mobile device in the past 12 months. (Source: Mobile Web Watch Survey 2012)
To meet this demand, companies are quickly adapting to offer their customers new mobility solutions, but this means changes to their technical organization, marketing approach and overall outlook on IT. This presentation offers IT and Marketing leaders, and any other stakeholder with goals and objectives for mobility, a fast and simple way to understand the landscape, terminology and approach for building, publishing and supporting strategic mobile apps.
Jon Morse a 17+ year veteran of technology and Director of Mobile Technology at a global IT staffing and professional services firm will share his insights from engaging hundreds of companies across the US and building viable mobile and general technology solutions.

Speakers
avatar for Jon Morse

Jon Morse

Director Mobile Technology, Experis
Jon Morse is a Director with a global staffing and professional services company, and carries over 17 years in professional services applying his expertise as a true “Knowledge Worker” laser focused on the People, Process and Technology aspects of start-up to enterprise-wide information... Read More →


Wednesday October 9, 2013 8:30am - 10:00am
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Cleaning Up the Shopping Cart: Addressing Mobile's Lost Opportunity
More purchases than ever are conducted start to finish on digital channels, but rarely on a single device. With every jump from smartphone to tablet to desktop made in the course of a single purchase, brands and merchants risk losing customers to competitors.  The solution is to think in terms of multi-screen. The panel will discuss how to address the mobile shopping cart challenge by embracing the consumer’s proclivity for multiscreen behavior.

Moderators
avatar for Stephanie Critchfield

Stephanie Critchfield

Marketing & PR Consultant
A lifetime communicator, Stephanie has made a career out of helping businesses talk about themselves. It’s both an art and a science, uniting what can feel like disparate things: business goals and creative ideas. It involves everything from audience strategy to aligning teams and... Read More →

Speakers
DD

Danny Davis

Founder, Chief Executive Officer, Proving Ground
A lifelong technologist and entrepreneur, Danny is a vocal advocate of the need for more effective relationships between strategy and technology. His motivation is singular: to create better, more effective digital experiences for the end user. It all began in 1998, when he co-founded... Read More →
CP

Carla Paschke

Marketing Strategy & Analytics Consultant, InterContinental Hotels Group
Carla recently completed a six-year tenure at the agency Engauge, where she served as Senior Director of Mobile Strategy and Innovation and was a founding member of their Digital Innovation Group. She was instrumental in propelling the agency into mobile and oversaw quality and growth... Read More →
avatar for Jon Yarian

Jon Yarian

SeaChange, DIG TEAM
Jon Yarian founded SeaChange in 2008 after working in Washington, DC, at a boutique PR firm and on Capitol Hill as a congressional press secretary. His clients have been featured in print and broadcast outlets including the Washington Post, Los Angeles Times, Wall Street Journal... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Mobile is the new digital: The trends you need to know to succeed
Digital advertising has been traditionally associated with PCs and the Internet, but in today’s world, that is changing. Mobile has become the new digital.

Moderators
avatar for Kelly Hogue

Kelly Hogue

Regional VP, South & Central, Millennial Media
Kelly Hogue leads Millennial Media’s South and Central regions, where he is responsible for mobile partnership development with clients such as Home Depot, Walmart, Southwest Airlines and Nissan. Kelly joined Millennial Media in January 2010 after spending seven years as a sales... Read More →

Speakers
avatar for David Chinnici

David Chinnici

Media Director, Mindshare
Dave is currently the Media Director and Mindshare lead for the United States Marine Corps, based out of the JWT/Mindshare Atlanta office. In this role, Dave leads all facets of the USMC’s Paid Media program, including the oversight of the Marine Corps’ partnerships with Google... Read More →
avatar for Jason Lang

Jason Lang

AT&T
During Jason’s 15+ years in media he’s lead strategy on innovative brands from Amazon.com to Wachovia at agencies on both coasts.  His career started in Washington DC introducing a tiny gecko to the armed forces for GEICO.  For the past 8+ years he’s specialized in the telecomm... Read More →
avatar for Sanarr McLaughlin

Sanarr McLaughlin

Manager, Interactive Marketing, InterContinental Hotels Group
Sanarr McLaughlin has 8 years of Digital Marketing experience, across multiple channels, including email, direct mail, search, display, and affiliate. She has worked within entertainment, retail and travel verticals to drive brand awareness and revenue for local companies like PatchWerk... Read More →
avatar for Rachel Pierce

Rachel Pierce

Rachel Pierce is an Associate Media Director at 360i where she develops media strategies integrated with advanced analytics in order to build strong foundations for client growth.  Throughout her tenure at 360i, Rachel’s leadership and innovation have led to many successful campaigns... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

New Trends in Mobile Location
Join several of Atlanta's leading voices on mobile to hear perspectives that are both global in reach and local in impact.


Moderators
avatar for Aubriana Lopez

Aubriana Lopez

Lead Strategist, WHaM (Wireless, Hyperlocal and Mobile ), Digital Element
Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development... Read More →

Speakers
avatar for Steve Brumer

Steve Brumer

Steve Brumer is a Partner with 151 Advisors, a global execution-focused strategy and consulting firm that provides early and growth stage wireless and technology focused organizations with talent, expertise and relationship connections. Steve merged 151 Advisors with Wireless Rain... Read More →
avatar for John Cattarulla

John Cattarulla

Regional Vice President, TapAd
John Cattarulla is the Regional Vice President, Southeast, for Tapad, the undisputed leader in cross-platform ad technology. Through Tapad, advertisers are now able to get a unified view of consumers across all screens. John is also President Emeritus of the Atlanta Interactive Marketing... Read More →
avatar for Lisa West

Lisa West

Manager, AMER Mobile Marketing, IHG Inc.
Lisa West is Manager, Mobile Marketing for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. In her role, Mrs. West has responsibility for mobile marketing strategy programs including owned and paid mobile media across all... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Storytelling on the Move
The broad proliferation of high speed wireless connectivity - where one lives, works and plays - is enabling a boom in applications and services to deliver digital, social, mobile media, transmedia, cross-platform and social TV experiences that drive engagement between fans and content and brands and consumers for business success. Come hear the success stories!

Moderators
avatar for Laurie Baird

Laurie Baird

Managing Director, Laderium Media Group
Laurie Dean Baird is Managing Director at Laderium Media Group. Ms Baird focuses on emerging technology, social practices and business models in the changing media landscape, providing distinctive insights and actionable planning strategies, helping organizations leverage new forms... Read More →

Speakers
avatar for Chidi Afluezi

Chidi Afluezi

Managing Principal, redKola
ChidiAfuleziisadigitalstrategist,technologyadvisorandhardcoreproductdude.HeisManagingPrincipalofredKoladigitallabs,aproductsolutionsanddigitalactivationshopthatworkswithbusinessestodeliverinnovativetechnologyandconnectedexperiencestotheirmarketplaces.Chidihasalsohadstintsatvariou... Read More →
avatar for Maribeth Gandy

Maribeth Gandy

Dr. Maribeth Gandy has been a research faculty member at Georgia Tech since 1999. She is a three-time graduate of the Georgia Institute of Technology, receiving a Ph.D. and MS in Computer Science, and a B.S. in Computer Engineering. She directs the Interactive Media Technology Center... Read More →
avatar for Paul Jenkins

Paul Jenkins

Paul Jenkins is one of the premier creators and writers of comic books, graphic novels and video games today.  Paul began his freelance writing career in 1993 as scribe of the DC Comics Hellblazer. In 1997 Paul won an Eisner for his work on Marvel comics Inhumans series. He has since... Read More →
avatar for Chris Shipley

Chris Shipley

Chris Shipley, Reynolds Fellow, Donald W Reynolds Journalism Institute at the University of Missouri, Founder / CEO Guidewire Labs, Producer DEMO Conferences Chris Shipley has covered the personal technology business since 1984 and is regarded as one of the top analysts in the technology... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Ethnography: A New Look at Your Audience
Knowing your audience is essential for developing a successful marketing strategy, yet the research required is often forgotten or ignored due to timing or budgetary constraints. As technology continuously progresses, consumer habits change. Utilizing a data-driven approach enables marketers to stay on top of the constantly evolving market environment to know consumers preferences. In this session, learn how ethnography allows marketers to use explorative interpretive research techniques to gain a better understanding of the changes taking place in the market, and to more effectively manage customer relationships.

Moderators
avatar for Amy Manus

Amy Manus

Group Director of Marketing Services, Nurun
Amy Manus, Group Director of Marketing Serivces - Nurun Amy researches and evaluates the digital marketing landscape, directing clients’ innovation and marketing strategies, including social media and mobile. Amy has had extensive agency-side experience across all traditional and... Read More →

Speakers
avatar for Paulette Chafe

Paulette Chafe

Consultant
Paulette is responsible for driving consumer insight and innovation through branded digital experiences.  She has led strategy for agencies such as Grey & JWT Tech . Most recently, Paulette was SVP Strategy, Insight & Innovation at Moxie Interactive. It’s her view that real digital... Read More →
avatar for Tracy Pilar Johnson

Tracy Pilar Johnson

Director of Ethnography, Nurun
"Tracy Pilar Johnson, Director of Ethnography:As the director of ethnography, Tracy supports Nurun’s design thinking consulting practice globally and oversees the agency’s human-centered projects. Tracy holds a PhD in Anthropology from Columbia University and has 15 years experience... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

From the Desktop to the Aisle
Creating a cohesive consumer experience across all digital platforms in all locations.

Moderators
avatar for Aubriana Lopez

Aubriana Lopez

Lead Strategist, WHaM (Wireless, Hyperlocal and Mobile ), Digital Element
Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development... Read More →

Speakers
avatar for Jason Brenner

Jason Brenner

Regional Sales Director, Verve Mobile
Jason Brenner is the regional sales director at Verve, the leading technology, data and advertising platform for location-powered mobile advertising.  Prior to joining Verve, Jason worked at PayPal Media Network where he was manager for advertising solutions. Previously, Jason held... Read More →
avatar for Rob Friedman

Rob Friedman

EVP, Digital Element
Rob is a co-founder of Digital Envoy and oversees the sales and product, business and corporate development and strategy for Digital Element, the geolocation business unit of Digital Envoy. Since 1999, Rob has been at the forefront of the geolocation movement in the ecommerce, ad... Read More →
avatar for Doug Wick

Doug Wick

Director of Product, Digby
Doug Wick leads Product Management for Austin, Texas-based Digby, a top provider of location-based marketing and analytics for global retailers and retail brands. He has over 13 years of experience in product leadership, marketing, and business development at innovative startup and... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Wearable Computing: Now, Near and Next Generation Wearable Technology
The Internet is abuzz with talk of Google Glass, and rumors of an impending "iWatch" from Apple have Fanboys trembling with anticipation. Is all of this excitement hype or will this new genre of computing devices catch on with people outside your tech department? We know what the low hanging fruit is, so in this panel, experts from the technology, advertising, fashion and legal industries will explore where this technology is headed and what it means for the masses. As marketers, technologists, fashion designers and people who generally wear clothes, they'll also discuss what challenges and opportunities wearable computing will create for us now, in the near future and in the years to come.

Speakers
avatar for Scott Henderson

Scott Henderson

Executive Director, Hypepotamus
A proud Nebraska native who calls Atlanta home, Scott Henderson is executive director of Hypepotamus. Hypepotamus is the open source talent engine for the Atlanta tech startups. Hypepotamus produces media and events to connect Atlanta tech startups with talent, corporations, and media... Read More →
avatar for David Reeves

David Reeves

SVP, Director of Creative Innovation and Development, 22squared
David builds bridges between man and machine. His background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. David left Moxie Interactive's (Atlanta) Technical Strategy group in 2010 and started his own company, Romp... Read More →
GS

Gilly Segal

Counsel, Advertising and Intellectual Propterty, 22squared
Gilly Segal – Counsel, Advertising and Intellectual Property Gilly joined 22squared from Alston + Bird, LLP, where she worked as a senior associate in the Technology, Privacy & IP Transactions Group. While there she focused her practice in intellectual property, advising clients... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Mobile & The Media: Strategies for Success
In this session, key players in digital will discuss the unique opportunities available in the mobile channel, and provide actionable advice for marketers looking to develop a stronger mobile strategy.

Moderators
avatar for Derrick Decarlo

Derrick Decarlo

Vice President of Strategy and Business Development, LSN Mobile
Derrick DeCarlo is the Vice President of Strategy and Business Development for LSN Mobile. Derrick has over 20 years of sales and consulting experience working with local media properties (customers like ABC, Cox, Hearst, Post-Newsweek and Univision). At LSN Mobile, he leads the... Read More →

Speakers
avatar for Cliff Barrett

Cliff Barrett

Mobile Product Manager, Cox Media Group
avatar for Rick Ducey

Rick Ducey

Managing Director, BIA/Kelsey
Rick Ducey is the managing director for BIA/Kelsey, supervising our corporate strategy, research, consulting practices and our Continuous Advisory Service programs. Bringing over 30 years of management experience and expertise to this role, Ducey is an expert in digital media innovations... Read More →
avatar for Robert S. Prather Jr.

Robert S. Prather Jr.

President and COO, Gray Television Inc.
Robert S. Prather, Jr., 68, was appointed to the board for Diebold, Incorporated in March, 2013.    In addition to Diebold, Incorporated, Mr. Prather serves as Chairman of the Board for Southern Community Newspapers, Inc., President, COO and Board Member for Gray Television, Inc... Read More →


Wednesday October 9, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe

Are you tired of boring panel discussions where long-winded industry experts ramble on about their amazing accomplishments? If so, then you won't want to miss The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe. In it, some of the most rebellious members of the mobile marketing industry will tell you why it's better to stand out than to blend in, why it's better to zig than it is to zag and why the future of mobile marketing is about fun, new, creative ways to engage prospects and turn them into customers.


Moderators
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding... Read More →

Speakers
avatar for Jerry Gentemann

Jerry Gentemann

Mobilize Worldwide
Mobilize Worldwide Founded in 2010 as a Joint Venture with BKV, Mobilize is at the forefront of the new mobile technology wave connecting brands to the technology and adding relevance, immediacy and continuity to marketing plans with ideas and closed-loop solutions for mobile marketing... Read More →
avatar for Dan Israel

Dan Israel

SapientNitro
Digital Strategy Lead Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the... Read More →
avatar for Marci Troutman

Marci Troutman

Founder & CEO, SiteMinis Inc.
Ms. Marci Troutman is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of... Read More →
avatar for Lisa West

Lisa West

Manager, AMER Mobile Marketing, IHG Inc.
Lisa West is Manager, Mobile Marketing for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. In her role, Mrs. West has responsibility for mobile marketing strategy programs including owned and paid mobile media across all... Read More →


Wednesday October 9, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

5:30pm

Crystal Balling: Atlanta Mobile Leader's Forecast
How will mobile impact your life on a daily basis in 5 years? What about 10? Will we all live the "Minority Report" future or will we drown in a thousand different smart phones and tablets? Will our wallets disappear as credit cards go digital or will plastic prove to be a savvy survivor? And will Atlanta stake a claim as  a leader in the mobile space, given the strong foundation built by Coca-Cola, Home Depot, Turner, and a thriving start-up scene?

Moderators
avatar for Hamish Caldwell

Hamish Caldwell

Wireless Industry Expert, Mformation
Hamish Caldwell, General Manager, Enterprise Mobility Management Division Hamish Caldwell has over twenty-five years leadership experience creating, delivering and growing high technology product and service businesses in consumer and enterprise segments. In his current position... Read More →

Speakers
avatar for Doug Busk

Doug Busk

Global Group Director - Digital Communications & Social Media, The Coca-Cola Company
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international... Read More →
avatar for James Donovan

James Donovan

Vice President, Inside Sales, Clear Channel
James began as an intern with The Bank of New York on Wall Street. After working in Securities Lending for several years he was selected to join JP Morgan’s Global Services Management Program where, upon graduation, he secured a coveted position within the Common Custody Solutions... Read More →
avatar for Matt Jones

Matt Jones

General Manager Mobile, The Home Depot
Matt Jones is General Manager, Mobile for The Home Depot, the world’s largest home improvement retailer. He oversees mobile and tablet products core to the company’s interconnected retail strategy including Home Depot’s mobile web site, and native apps for iPhone, Android, Windows... Read More →
avatar for Kevin Petersen

Kevin Petersen

President, AT&T Digital Live
Kevin Petersen is president of AT&T Digital Life, Inc. Kevin is responsible for leading the launch of AT&T Digital Life services including Home Security, Home Automation, Home Healthcare, Energy Management and International Wholesale Services. Prior to this role, Kevin served as... Read More →


Wednesday October 9, 2013 5:30pm - 7:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Friday, October 11
 

9:00am

Fly Delta: Sharing the Journey

Travel is inherently social, and Delta’s passengers already love to share their travel moments through Facebook.  But there was an opportunity to make sharing those moments seamless and drive more value to both Delta and our social customers through a mobile integration using Facebook’s Open Graph actions.  If you are looking to make an impact in Facebook beyond your advertising and publishing strategy, come learn how you Delta went about owning the travel graph and how you can get started on your company’s own Open Graph strategy.


Moderators
avatar for Scott Struletz

Scott Struletz

Social Product Manager, Delta Airlines
Scott Struletz is a Social Product Manager on the eCommerce Channels team at Delta. In this role, he manages overall social platform strategy as well as integration of social into Delta’s various digital channels.  Previously, Scott worked with several Atlanta startups including... Read More →

Speakers
avatar for Yvett Evans

Yvett Evans

Client Partner, Facebook
Yvett Evans has over 10 years of experience in the digital and social media space.  She is currently a Client Partner with Facebook where she has spent the last 2 years consulting with some of the leading global travel brands including Marriott, Hilton, Intercontinental Hotels Group... Read More →
avatar for Jonathan Mayfield

Jonathan Mayfield

Mobile Product Manager, Delta Airlines
Jonathan Mayfield is a Mobile Product Manager on the eCommerce Channels team at Delta.  He is responsible for management and development of the product roadmap and strategy for all of Delta’s mobile apps including iOS, Android, BlackBerry and Windows Phone. He has been at Delta... Read More →


Friday October 11, 2013 9:00am - 10:00am
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

How to Set-Up, Launch and Run a Mobile Marketing Campaign.

We've all heard the case studies about mobile marketing, but very few speakers provide actionable ideas on how to put mobile marketing to work for the typical business. 

Join Jamie Turner, co-author of the #1 best-selling mobile marketing book "Go Mobile," in an engaging and lively presentation designed to help your business set-up, launch and run a mobile marketing campaign. This practical, hands-on presentation will provide you a roadmap on how to grow your business with this amazing new technology. 

Questions Answered

  1. How do I get past the basics and put mobile marketing to work for my business?
  2. What are the steps involved in setting-up, launching and running an effective mobile marketing campaign?
  3. How can I measure the ROI of my mobile marketing campaign?
  4. What are the most common mistakes businesses make when running a mobile marketing campaign?
  5. What are the lessons I can learn from the companies that have successfully leveraged mobile marketing?

Speakers
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding... Read More →


Friday October 11, 2013 10:30am - 11:00am
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Augmented Reality: Transforming Gaming into Game Changing Business Applications

So you are already familiar with the “Yellow First Down Line” in football broadcasts.  Well, the empowering technology behind that down line is known as Augmented Reality and it is going to change the way that products are marketed and how consumers interact with those products.  

Merlin is the world’s most innovative Augmented Reality Company and founder, Margaret Martin, will demonstrate how enterprises are integrating AR into their product and service offerings today. 

 

This session will include:

  • A brief history of Augmented Reality
  • A demo and Insights into AR content creation
  • Creating analytics around your AR experiences
  • A hands on opportunity to play with this amazing technology
  • An opportunity for Q&A

Speakers
avatar for Margaret Martin

Margaret Martin

Founder and CEO, Merlin Mobility
Margaret Martin, Founder and CEO of Merlin, the leader in enterprise Augmented Reality, has over 20 years of experience in leading breakthrough, enterprise level software companies to commercial success. Margaret is a 3rd generation native Atlantan and her experience includes 20 years... Read More →


Friday October 11, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363