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Marketing [clear filter]
Monday, October 7
 

1:30pm

Accelerating Marketing Innovation in the Digitally Disrupted World
Marketing innovation is difficult due to the ever-changing customer landscape caused by digital disruption, perpetually connected customers and the shifting customer lifecycle.  To keep up with these tectonic shifts, marketers must understand their current marketing innovation culture and how to accelerate it to successfully grow their business.  During this presentation you will learn about marketing innovation programs that work including innovation labs, teams and partnership models.

Speakers
avatar for Bert DuMars

Bert DuMars

Vice President, Principal Analyst Serving CMOs, Forrester Research
Bert DuMars is an accomplished marketing executive with extensive experience in leading digital, ecommerce, social media, and mobile marketing programs. He has led high-performing marketing and technology teams in the consumer products, business products, government, software, technology... Read More →


Monday October 7, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The Benefits of Google Authorship for Your Website
Google Authorship is quickly becoming a "must-do" for any website owner, but many are still confused about what it is and why it's important. We'll look at the benefits of it, walk through the steps to get it configured, and look at ways to maximize the benefits of it.

Speakers
MM

Mickey Mellen

Co-Founder, GreenMellen Media
Mickey Mellen is a 37 year old web developer living in Marietta. He’s the co-founder of GreenMellen Media, where they use WordPress to help small businesses, churches and individuals expand their reach on the internet. | | He’s been an avid WordPress user since 2004, and hosts... Read More →


Monday October 7, 2013 1:30pm - 3:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Predicting Resonation
As we "pin" and "like" things online, we'll soon see a future where marketers go beyond segmentation models and use 1-to-1 tailored messages based upon the consumer's deeper needs. Participants will participate in a real-time interactive study where we demonstrate how their reactions to different things can drive different messaging.

Speakers
avatar for Dave Black

Dave Black

Principal, DB3
Dave Black is an innovations facilitator and creator of online products - most recently Hustlebox, Maintainables and Thingsly.  During the past four years, Dave has been studying how our "aspirational identity", in conjunction with influential social forces influences our tastes... Read More →


Monday October 7, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Tuesday, October 8
 

10:30am

Applying Human Centered Design to Complex Interactive Experiences
This presentation provides an overview of best practices along with practical tools and advice on how best to apply human centered design processes to designing complex experiences. Attendees will learn:

- How to approach customer research
- Best practices for testing outside the lab
- How to prototype more effectively

Speakers
avatar for Adam Harrell

Adam Harrell

President, Nebo
As president & founder of Nebo, Adam oversees brand strategy and creative direction at the 50 person independent agency. He also serves as the Executive Director of Startup Atlanta where he is focused on growing, connecting and promoting the local startup ecosystem. | | He's previously... Read More →


Tuesday October 8, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Video Marketing Secrets: Fast Forward and Start from the End
The data shows that using visual media to market your company can result in greater target audience engagement. But there are some tips and tricks that you should know before you begin your next video marketing project. Learn what questions you should have answered before the camera ever starts rolling. Discover tools that will save you time, money and headaches, and that result in a deliverable that reflects the quality, excellence and unique story of your organization.

Speakers
WB

Walter Biscardi, Jr.

Founder, Biscardi Creative Media
Walter Biscardi, Jr., CEO of Biscardi Creative Media, leads a team that’s produced and edited programming that airs on The Food Network, NBC, The Weather Channel, Georgia Public Television, PBS, among others. He has also produced work for companies such as IBM, The Home Depot, Kroger... Read More →


Tuesday October 8, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The Evolution of the Consumer Path to Purchase
With the diverse range of media, channels and devices available to today’s consumer, the path to purchase no longer follows a linear or even a circular track. At best, it is an interwoven tangle of experiences, data points and content that ideally drives a deeper relationship with your brand. In order to meet consumers’ needs and build effective experiences, we as marketers must better understand where the intersections take place. In this session, we’ll look at how a cross-channel strategy can help marketers navigate the increasingly complex twists and turns of the ever-evolving customer decision journey.

Speakers
KD

Kaitlyn Dennihy

Connections Manager, Engauge
Kaitlyn Dennihy is a Connections Manager at Engauge, a full-service marketing agency for the digital and social age. In her last three years at Engauge, Kaitlyn's position has evolved from a member of the Social Marketing team to her current role, where she is responsible for leading... Read More →


Tuesday October 8, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World
Leading industry expert, agency CEO and Author Simms Jenkins (The New Inbox/Incisive Media and The Truth About Email Marketing) will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world. Jenkins session will :
• Explore how and why the mobile age is transforming the "inbox."
• Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
• Explain why your email marketing is a strong foundation for social and mobile marketing success.
• Equip you with ways to immediately optimize for and navigate the social and mobile currents.

Speakers
avatar for Simms Jenkins

Simms Jenkins

CEO, BrightWave Marketing
Simms Jenkins is Founder and CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency. The award-winning firm works with a world-class client list including Aflac, Chick-fil-A, Cox Business, Phillips66, Porsche and Weather.com. | | Jenkins... Read More →


Tuesday October 8, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

Digital Attribution Modeling
Scientific Attribution

In the increasingly multi-channel world of digital marketing, there is a pressing need for a more accurate, holistic, and unbiased way to measure ROI for each media channel and make the right optimizations. BKV’s experience with managing large online media campaigns, combined with its analytics and statistical modeling expertise, has resulted in a superior method for online ROI measurement, called Scientific Attribution. By collecting data on every single touch point for a media campaign, BKV accurately assigns credit for purchases across all the media channels in a campaign, leading to more effective optimizations and increased ROI

Speakers
DM

Dave Mundo

VP, Analytics Director, BKV
| Dave’s 17 years of marketing analytics expertise has helped numerous clients measure the impact of their marketing investments via various statistical analyses. This work has enabled clients to increase the efficiency and ROI of their marketing investments. He is a regular... Read More →


Tuesday October 8, 2013 6:30pm - 8:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

Fireside Chat: Everyday Leadership
It all starts with a great idea. Then, a business plan, a few key hires and a successful project. Suddenly, you’re fast tracking toward becoming leader. But what exactly does that mean? In a marketplace guided by speed to market and innovation, to be a leader means being equal parts visionary and tactician. How do you do that? Two Atlanta entrepreneurs will come together to try and answer that question. Jeff Hilimire, co-founder of Atlanta-based Engauge, sold his company to Publicis Groupe in September. He’s now launched a new company, Dragon Army. Danny Davis, an original Engauge partner, moved on to form Proving Ground. Between the two of them, they’ve seen the ups and downs of growing a business, building a team and winning business, right here in Atlanta and nationwide. In this intimate conversation, they’ll share what it means to lead everyday — their experience in the tech and marketing space, the lessons they’ve learned and what they’d tell new companies just starting out.

Moderators
avatar for Stephanie Critchfield

Stephanie Critchfield

Marketing & PR Consultant
A lifetime communicator, Stephanie has made a career out of helping businesses talk about themselves. It’s both an art and a science, uniting what can feel like disparate things: business goals and creative ideas. It involves everything from audience strategy to aligning teams and... Read More →

Speakers
DD

Danny Davis

Founder, Chief Executive Officer, Proving Ground
A lifelong technologist and entrepreneur, Danny is a vocal advocate of the need for more effective relationships between strategy and technology. His motivation is singular: to create better, more effective digital experiences for the end user. It all began in 1998, when he co-founded... Read More →
JH

Jeff Hilimire

Chief Executive Officer, Dragon Army
Jeff is a lifelong entrepreneur with a passion for digital marketing, technology and mentorship. His journey began in 1998, when, while still in college, he casually started a web-design company with his roommate. When business took off, Jeff realized they were on to something. So... Read More →


Tuesday October 8, 2013 6:30pm - 8:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

State of Demand Generation 2013
As technology brings marketers into a new world we need to take a fresh look at modern best practices. Follow Mathew along as he presents his most recent research in a two sided conversation on current best practices, and modern consumer demands. The research helps to answer the question "What are Modern Best Practices?" Mathew's research compares the strategies of the best of breed companies in every major segment with brand new consumer research to see how well we are meeting the current needs of consumers, and what truly are the modern best practices for demand generation.

Speakers
MS

Matthew Sweezy

An adventure junky, Mathew is never far away from a thrill. Mathew specializes in B2B marketing research with an emphasis on Demand Generation. He currently speaks on marketing automation, lead nurturing, ROI reporting, and advanced B2B marketing topics. He has spoken at Salesforce’s... Read More →


Tuesday October 8, 2013 6:30pm - 8:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Wednesday, October 9
 

8:30am

Portfolio Optimization - How Savvy Search Marketers Are Taking Control in an Enhanced Campaign World
Search network traffic constitutes almost 50% of delivery to AdWords advertisers, yet Google restricts optimizations to the keyword level. With Enhanced Campaigns, Google further restricts an advertiser's ability to target, grouping together tablets and desktop users, while opting in all advertisers to smartphone traffic. Fortunately, with SEM tools, tag management systems and alternative networks, advertisers can optimize their marketing dollars across a variety of channels in an efficient, real-time process. Come learn how the savviest marketers are retaining control in an enhanced campaign world.

 

Panelists: 
Andries de Villiers, Senior Vice President, adMarketplace
Matt O'Neill, Media Director, MEC Global

 


Speakers
avatar for Matthew O'Neill

Matthew O'Neill

Media Director, MEC Global
Matthew F.E. O'Neill is a Director of Digital currently working on the B2B unit of AT&T's search program based out of New York. For his work on the account Mr. O'Neill was most recently honored with the Inspire Award issued by MEC to one individual in North America who demonstrates... Read More →
avatar for Andries de Villiers

Andries de Villiers

Senior Vice President, adMarketplace
Andries leads adMarketplace’s Advertising Sales and Marketing Operations. He joined the company in 2008 after serving as a Fixed Income Analyst at Bloomberg, LLP, where he specialized in CDS Basis Swaps. He started at adMarketplace as Sales Director and built the New York based... Read More →


Wednesday October 9, 2013 8:30am - 10:00am
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

8:30am

Little Data: Big World
"Big data" is a term on the tongue on many marketer's lips. Most of us hit two types of problems: we either can't gather "big data" or have a copious amount of data and don't know what to do with it. We'll look at how "little data" could help create meaningful touch points to better serve your customers.

Speakers
CB

Chad Bryant

Social Engagement Manager, Engauge
Chad has several years of social media experience and currently works as a Social Engagement Manager at Engauge. His brand portfolio is diverse including Food Lion, Universal Orlando Resorts, Sweetwater Brewery, a few Coca-Cola brands and more. Prior to Engauge, Chad led social... Read More →
DH

Drew Hawkins

Director of Digital and Social Media, DeMoss
Drew is the Director of Digital at The DeMoss Group, a PR firm specializing in work with nonprofit and faith-based organizations. Before that, he worked with Chad at Engauge, helping brands like Chick-fil-A, Rachael Ray's Nutrish, Snickers and DOVE Ice Cream. You can follow him... Read More →


Wednesday October 9, 2013 8:30am - 10:00am
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Social Visual Communication for Business: Building your Brand via the Top Social Visual Networks
Learn how Instagram, Snapchat, Vine & YouTube can do for your business!

This presentation provides attendees with an overview, case studies & best practices for socially visualizing your brand!

Please note: Some images in this presentation may deal with sensitive topics or be adult in nature.




Speakers
avatar for Dorothea Bozicolona-Volpe

Dorothea Bozicolona-Volpe

Principal, Social Espionage, LLC
Dorothéa Bozicolona-Volpe is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business for international brands (Fortune 500) via initiating and integrating social media and digital strategies and enterprise social networking, as... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Best Practices in B2B Online Marketing
This session will explore how successful small and mid-sized B2B companies manage every aspect of the sales and marketing ecosystem to maximize lead generation. Learn best practices in SEO, PPC, social media, content marketing and sales CRM. Learn about the best tools and how to operationalize the sales and marketing functions of your B2B business to generate more leads.

Speakers
avatar for John Waddy

John Waddy

CEO, TwentySix2 Marketing
John Waddy is founder and CEO of TwentySix2 Marketing. He has a Bachelors degree in Marketing from Georgia State University and a Masters of Science in Technology Management from Mercer University. John began his career with IBM and MSL Atlanta before launching his own marketing agency... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Is Data the Death of Creativity?
The industry is abuzz about data...big data. But what does it mean when every decision is driven by data vs. gut? Let's explore the new world where we know more than ever before but should not be afraid to take chances with creative decisions---because we all know, people can be unpredictable.

Speakers
TC

Tina Chadwick

Tina Chadwick | For the past 24+ years, Tina Chadwick has been honing her advertising creative skills to forge a reputation for fresh thinking of strategically sound and effective solves. Having been on both and account manager and a creative, she understands the business problems... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Build Your Audience Before Deploying Your Business
If you were to plan an event, book a venue, hire a caterer & DJ and print up fancy invitations - but had no one to send them to you - you would likely have a problem getting people to attend.

The same is true of a business ready to launch.

Communication used to take place via a big fat rolodex (that thing where people used to keep their contacts), but nowadays social media is the forum used to connect with audiences.

Speakers
JM

Jon Moss

Jon has effectively used social media tools for over a decade to brand, connect, market, promote and sell goods and services in the B2C and B2B space. His extensive knowledge of online marketing coupled with his aptitude for all things social has served clients well. From auto... Read More →


Wednesday October 9, 2013 3:30pm - 5:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Creating Brand Advocates by Leveraging Content through Partners
I want to discuss the ability for companies to create brand advocates by leveraging content through strategic partnerships. I can talk about the process we take at eMeals in creating marketing campaigns centered around custom content and brand partners, and how every company can do the same thing.

Speakers
DM

Doug McLaulin

Head of Growth Marketing, eMeals.com
Founder of FootyPlan | Growth Hacker at eMeals.com | Beginner Triathlete


Wednesday October 9, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

The Walking Dead (Data)
Data strategy for organizations can potentially parallel the AMC's hit show The Walking Dead. Learn to recognize the warning signs for your zombie apocalypse and what you can do about it.

Speakers
avatar for Arnel Santiago

Arnel Santiago

Business Intelligence Director, JWT Atlanta
To his parents’ relief, Arnel transformed his insatiable desire to answer the hows and whys of things from disassembling household appliances as a child to leading marketing analytic efforts for clients across all major verticals for all traditional and emerging channels. He... Read More →


Wednesday October 9, 2013 3:30pm - 5:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Thursday, October 10
 

1:30pm

How To Be a Bada** Social Storyteller
How do you become a GREAT social storyteller?  With information coming at us from all areas, including; mobile, social, television, iPad's, etc., how can you be a stand out storyteller?

This session walks you through creating compelling Vine videos, Instagram photos, Facebook posts and Tweets that will take your business to the next level. 




Speakers
avatar for Julie Marateck

Julie Marateck

Social Media & Community Manager, Atlantic Station
Julie Marateck is the Social Media & Community Manager at Atlantic Station, where she curates social content and leverages social strategy.  From 2008-2012 Julie was on the PR/Marketing team at the High Museum of Art. She is also a successful travel Photographer having traveled... Read More →


Thursday October 10, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The news media is evolving, and so should your PR approach
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media.  Further, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new PR approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable PR content. 

Speakers
AR

Anna Ruth Williams

Principal, AR|PR
An entrepreneur, Anna Ruth founded AR|PR in 2012, which provides public relations and interactive marketing strategies to technology leaders and innovative startups. | | Anna Ruth has a proven record of executing strategic online marketing campaigns and securing media coverage... Read More →


Thursday October 10, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Marketing with Mobile in Mind: Its Effect on Social & Content Marketing
The panel will focus on how the mobile channel should be leveraged and integrated into all social media and content marketing efforts. We will discuss how to capitalize on several key mobile tent poles that drive social engagement, reach and content views, including: Messaging (including SMS, MMS and all in-app push notifications), geo-targeting, geo-fencing and content distribution and syndication. 

Speakers
TB

Troy Brown

Senior Vice President, Digital/Social/Mobile, MSL Atlanta


Thursday October 10, 2013 3:30pm - 5:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363