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Gaming [clear filter]
Friday, October 11
 

8:30am

Board Games to Big Ideas: How Games We Played Growing Up Can Help Us Build Better Teams, Develop Smarter Strategies
Ever tried to Connect 4 ideas together to make a 360° campaign? Do you know your objective but don't have a Clue where to start, or do you think your team's got a Monopoly on great ideas? Ok, enough with the puns. Everybody played board games growing up; they're where we learned some of our earliest lessons about teamwork and strategy. And, surprisingly, a lot of the concepts we learned back then are still applicable to the creative world we live in today. In this session, 22squared Digital Design Director Dan Brown will discuss how "gamifying" the creative process can breathe new life into brainstorming sessions, help us learn from our losses and develop winning strategies for our clients. After all, in the agency world, it is about whether you win or lose but it's also about how you play the game.

Speakers
DB

Dan Brown

Digital Design Director, 22squared
Dan has 11 years of experience as a director, creative lead and designer concepting and executing cutting-edge work for Fortune 500 companies, including The Coca-Cola Company, The Home Depot, Hewlett-Packard and Verizon.


Friday October 11, 2013 8:30am - 10:00am
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Don’t hate the player or the game: L33t Advertising FTW
A lot of companies out there shy away from entering into the gaming space by making the mistake of viewing "gaming" as a one-dimensional platform that only reaches super nerds. From BDEs, DLCs and NUads to video consoles, social gaming and mobile apps, the gaming world has become a multi-faceted advertising opportunity that reaches a highly engaged and influential audience outside of the traditional "Gamer" persona. Learn from Creative Technology Director, Jeff Small, why you should not be afraid to venture into relevant video game advertising.

Speakers
avatar for Jeff Small

Jeff Small

Director of Creative Technology & Marketing Services, JWT Atlanta
As the head of creative technology at JWT Atlanta, Jeff Small brings the latest in online experiences and innovations to brands including the United States Marine Corps, Transamerica, FEMA, SCANA Energy, Shell, USVI, Pennzoil, Quaker State and Jiffy Lube. he leads the teams in Atlanta... Read More →


Friday October 11, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Games & Gamification for Business: a Practical Overview
Leveraging games and gamification platforms to drive brand engagement, lead generation, e-Learning and the collection of crowd insights.  Business case studies highlighting best practices.  

Speakers
avatar for Dan Kehoe

Dan Kehoe

Founder & CEO, Zobee


Friday October 11, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363