Digital Atlanta 2013

Ever tried to Connect 4 ideas together to make a 360° campaign? Do you know your objective but don't have a Clue where to start, or do you think your team's got a Monopoly on great ideas? Ok, enough with the puns. Everybody played board games growing up; they're where we learned some of our earliest lessons about teamwork and strategy. And, surprisingly, a lot of the concepts we learned back then are still applicable to the creative world we live in today. In this session, 22squared Digital Design Director Dan Brown will discuss how "gamifying" the creative process can breathe new life into brainstorming sessions, help us learn from our losses and develop winning strategies for our clients. After all, in the agency world, it is about whether you win or lose but it's also about how you play the game.

A lot of companies out there shy away from entering into the gaming space by making the mistake of viewing "gaming" as a one-dimensional platform that only reaches super nerds. From BDEs, DLCs and NUads to video consoles, social gaming and mobile apps, the gaming world has become a multi-faceted advertising opportunity that reaches a highly engaged and influential audience outside of the traditional "Gamer" persona. Learn from Creative Technology Director, Jeff Small, why you should not be afraid to venture into relevant video game advertising.

Leveraging games and gamification platforms to drive brand engagement, lead generation, e-Learning and the collection of crowd insights.  Business case studies highlighting best practices.