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Culture [clear filter]
Thursday, October 10


Digital Identity: Redefining Ourselves, Our Business, Our World
This session will explore the concept of digital identity - personal, professional and social - and how this digital construct is changing the way we interact with others, the way we conduct business, and the way we address global issues. Topics include: elements of digital identity, creation of digital identity, determining value and worth in a digital age, and protecting it. Using real-world examples the session culminates with a look through the looking glass: as we define our digital selves, who will we meet on the digital side of the mirror?

This session is appropriate for those interested in:
1. the cultural revolution of digital technology;
2. understanding how customers define themselves digitally for marketing purposes;
3. engaging students to learn more effectively in this digital era;
4. addressing global concerns through digital advocacy (such as global health, etc.).
5. those curious in what digital identity is and how it is different from other forms of identity
6. those who want to protect their digital identity

avatar for Deborah Gonzalez

Deborah Gonzalez

Founder, Law2sm, LLC
Deborah Gonzalez, Esq. is the founder of Law2sm, LLC, a new legal consulting firm focusing on helping its clients navigate the legal issues relating to the new digital and social media world.  Deborah graduated from New York Law School in 1997. Following graduation, she built a successful... Read More →

Thursday October 10, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363


The Circle Strategy
A year ago, we were in a bad place. High employee turnover and low morale. Flawed internal development processes and inconsistent quality in our work. Almost overnight, that changed with one key implementation in our culture: teamwork. In this session, I'll cover how cross-functional teams and agile development increase innovation, quality, customer satisfactions and employee morale. I'll discuss:
-Values and how to create them in an organization
-Rally your team behind these values
-Benefits of cross-functional teams
I'll explain how these changes, The Circle Strategy, can ignite a similar breakthrough for other digital agencies and organizations.

avatar for Geoff Wilson

Geoff Wilson

President and CEO, 352 Media Group
Geoff Wilson is President and CEO of 352 Media Group, an Atlanta digital agency he started more than 15 years ago out of a dorm room. 352 creates websites, software and marketing campaigns for clients ranging from start-ups and mid-size businesses to prominent brands like Microsoft... Read More →

Thursday October 10, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363


The role of Innkeeper in the post industrial digital world
The role of the Innkeeper in a Digital World has changed with advancements in travel, communication and technology but what does this mean for the guest, the local community and global brands.

avatar for Pablo Henderson

Pablo Henderson

Senior Global Director of Brand Marketing, W Hotels
Pablo Henderson is the Senior Global Director of Brand Marketing for W Hotels Worldwide. Henderson oversees marketing for W Hotels and enjoys building platforms in support of Fashion, Design, Wellness and Music. In Music, he has launched W Sound Suites recording studios, the Wake... Read More →

Thursday October 10, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363


Creating a Contextually Relevant World
In a time when the phrase "Content is King" has been completely worn out, it's time to reset and go back to good old-fashioned storytelling. Technology, devices and the Internet have created a dynamic environment for developing a brand story – but they’ve also created a tendency to over-engineer advertising. From Facebook profiles to TV spots, the most powerful campaigns – regardless of fancy technology or whizz-bang code – are the ones that have the strongest context for the audience. Learn from a veteran content strategist about how the only true strategic need is context – which makes every story scalable and relevant.

avatar for Sunni	Thompson

Sunni Thompson

Associate Digital Strategy Director, JWT Atlanta
Sunni heads up the content strategy discipline, which governs the digital content developed for clients such as the United States Marine Corps, Pennzoil and Quaker State. She is charged with making sure executions such as websites, mobile campaigns and social networking profiles appropriatelyalign... Read More →

Thursday October 10, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363