Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Monday, October 7
 

8:30am

Opening Keynote - Bill Nussey, CEO of Silverpop
CEO of Silverpop, Bill Nussey, to Deliver Opening Keynote We are very excited to announce that Bill Nussey, CEO of Silverpop, has signed on to be our Opening Keynote speaker. With over 20 years of experience as a chief executive of technology companies, Nussey has led several companies, including Silverpop, to great success. In 2004, Nussey received the Direct Marketing Association’s Marketing Technology and Internet Council Annual Award of Excellence and was named Marketer of the Year by the Atlanta Interactive Marketing Association. 

Bill has a wide range of experience to draw from which makes him a perfect pick to kick-off this year's conference.  He has had a successful startup, been an entrepreneur and VC, served as CEO, led companies through considerable growth, and serves on numerous boards of private marketing technology start-ups and nonprofits helping them develop successful business models. We can't wait to hear what he has to say!

Speakers
BN

Bill Nussey

CEO, Silverpop


Monday October 7, 2013 8:30am - 10:00am
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

From Zero To One Of The Most Admired Brands In Social
Customers of Dunkin’ Donuts tend to see Dunkin’ as part of their everyday lives, but six years ago the brand wasn’t even on social media, a large part of their customers’ lives. Over those six years Studiocom has partnered with Dunkin’ and taken an inbound, fan-centric approach to social and grown to one of the most admired and widely-covered social brands online. In this session we’ll look at the Dunkin’ social strategy, answer the question of how to go from zero to hero, and dive into what it means to let your fans dictate what your brand really is.

Social media isn’t as scary as it once was. The platform is proven and brands have succeeded in harnessing the power of social communities to increase sales, conversation, and engagement with their customers. Using Beggin’ Strips as an example, we’ll discuss the process of building a page and community from scratch to a successful social brand. We’ll examine the challenges of working with an audience outside of the purchaser demographic, the curation of content, and finding success on a tight budget. We’ll answer how to go from puppy to big dog on social media.

Speakers
JG

John Gonnella

Group Creative Director, Studiocom
John Gonnella is Group Creative Director of Studiocom Boston, which he joined in 2008. With more than 20 years of agency experience under his belt, John brings a unique perspective of branding to the digital landscape. He challenges his creative team to design experiences that invoke curiosity, engagement and participation, all with the goal of maximum impact to a client’s business objectives. With his clients, John is a trusted advocate... Read More →
NJ

Nathan Jokers

With nearly 6 years of strategy experience under his belt, Nathan has been following the social media evolution since day 1. Nathan works closely with major brands, including Coca-Cola, Olive Garden, Visit Savannah, Nestle Purina and Xerox to fine-tune their strategic approach to social media and conversational marketing. While following emerging trends and techniques closely, Nathan ensures all social opportunities are brought to the table for a... Read More →


Monday October 7, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

How Social Media and SEO Work Together
Alex will speak about how social media and SEO work together. Social Media has a direct affect on SEO and search engine page results. He will provide tips on how to use effectively use social media to increase the visibility of your website on search engines. By effectively using social media, businesses can help search engines quickly find their webpages, reach a larger audience, and gain back links to increase domain authority rankings.

Speakers
AM

Alex Membrillo

Cofounder and CEO, Cardinal Web Solutions
Alex Membrillo is Cofounder and CEO of Cardinal Web Solutions, the #1 ranked Atlanta SEO company on Google. Cardinal Web Solutions provides internet marketing services for clients including The Home Depot, Cox Media Group, Hilton Hotels, and Johnson & Johnson. Alex and his partner initially started Cardinal Web Solutions as a web design company. After tireless efforts put into selling websites, he and his partner realized business&rsquo... Read More →


Monday October 7, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

How to be a Rock Star Community Manager
Community managers are on the front lines for your brand, but a lot goes on behind the scenes to make a company come to life in social. Hear from four Global community managers who have seen it all, and learn their best advice on how to really become a rock star - by driving results. This panel discussion will hit on some of the key day-to-day challenges a Global community manager faces, like how to works across functions, the nuances of regional vs. global activity and how to leverage their relationships with other community managers to improve the way they work.

Moderator: Nick Ayres, Manager, Social Marketing

Panelists:


  • Megan VanDoran, Community Manager, Holiday Inn Brand Family

  • Bryce Kervin, Community Manager, Holiday Inn Express

  • Alissa McGregor: Community Manager, Staybridge Suites and Candlewood Suites

  • Carolyn Reed: Community Manager, IHG Rewards Club


 

Nick Ayres:


  • Title: Manager, Social Marketing

  • Company: InterContinental Hotels Group

  • Bio: Nick Ayres leads the global social marketing team for IHG (InterContinental Hotels Group), a global organization with a broad portfolio of nine hotel brands and the world’s first and largest hotel loyalty program.

    Immediately prior to IHG, Nick spent nearly five years with The Home Depot helping architect the company’s approach to social marketing as well as serving across several other functions including eCommerce, interactive marketing, brand management and new product development.

    Nick holds a MBA with a focus on marketing and entrepreneurship from the Georgia Tech and a BS from Emporia State University. You can catch him on Twitter (@nickjayres).


 

Alissa Clauson:


  • Title: Community Manager, Extended Stay Brands

  • Company: InterContinental Hotels Group

  • Bio: A native of Seattle, WA, Alissa has worked in digital and traditional marketing on both the agency side and the client side. She has a marketing degree from the University of Washington and Alissa’s experience in the agency world gives her a unique perspective on approaching and managing social media for a global company. In her free time, Alissa enjoys taking her 2 dogs to the beach!


 

Bryce Kervin:


  • Title: Holiday Inn Express Community Manager

  • Company: InterContinental Hotels Group

  • Bio: Bryce is one of the many Atlanta transplants that calls the Peachtree city home. He enjoys traveling, music, and photography. New places and new people always excite him and he loves getting taken out of his comfort zone in a foreign country. He loves all things digital and believes the internet can enable meaningful communication.


 

Carolyn Reed


  • Title: Community Manager, IHG Rewards Club

  • Company: InterContinental Hotels Group

  • Bio: Carolyn is the global social marketing community manager for IHG’s loyalty program, IHG Rewards Club. She has spent the past six years learning the digital business at IHG. Starting out in web and merchandising, moving into email and communications, and now as a part of IHG’s social marketing team.


Carolyn is a native to Georgia and has been labeled the team’s “resident foodie” for her passion for cooking and eating! When she’s not cooking, she’s hanging out with her husband and two Dalmatians, Jazzy & Pita. Catch her on Twitter: @carolyneats

 

 

Megan VanDoran


  • Title: Community Manager, Holiday Inn Brand Family

  • Company: InterContinental Hotels Group

  • Bio: Megan Van Doran is the global social marketing community manager for the Holiday Inn Brand Family. She has been with IHG for two years. Her favorite part of the job is seeing all of the awesome photos people share from their trips to Holiday Inn Hotels & Resort properties around the world. Her favorite social network is Instagram. She loves guacamole and has a pet bunny named Mr. Nibbles.




Speakers
avatar for Nick Ayres

Nick Ayres

Global Director, Social Marketing, InterContinental Hotels Group
Nick Ayres is the Global Director of Social Marketing for InterContinental Hotels Group PLC (IHG). In his role, Nick leads the strategic and tactical social marketing plans globally, and is focused on delivering an integrated social strategy to support the company’s business objective of delivering preferred brands.  | | Immediately prior to IHG, Nick spent nearly five years with The Home Depot helping architect the company’s... Read More →


Monday October 7, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Digital Atlanta's Physical to Digital Hackathon
The age of smart objects, sometimes called the "Internet of Things" or "Ubiquitous Computing," is coming and it has big implications for companies and for marketers. Sensors and new technologies will bring the internet into the environment in elegant and useful ways. Join a team of expert hardware hackers/technologists/designers as we hack up prototypes that will digitally augment the conference area. Facilitators will help you to create working prototypes based on sensors, LEDs, motors and small screens. This hands-on workshop, full of creativity, concepting, story-telling, coding and building will run from 10-4, with a break for lunch.

Join a team to:
  • Create wearable computing prototypes - What is after Google Glass?
  • Create smart things - What will smart chairs, smart tables, smart doors, or even smart drink coasters do for you and your brands?
  • Design and create co-working desk robot that makes it easy to see who's hard and work and who's up for a chat
  • Measure and display the busyness of the conference via door-based sensors as well as wifi-measurements
  • Some other top-secret ideas, too!

You don't need experience (though that's good too — we'll be using Processing, Wiring, and Arduino). All you need is the desire to make something cool. Remember, "the best way to predict the future is to invent it."

Speakers
avatar for Zach Pousman

Zach Pousman

Principal, Helpfully, LLC


Monday October 7, 2013 10:30am - 3:00pm
Hackathon - 2nd Floor Conference Center Atlantic Station

1:30pm

Accelerating Marketing Innovation in the Digitally Disrupted World
Marketing innovation is difficult due to the ever-changing customer landscape caused by digital disruption, perpetually connected customers and the shifting customer lifecycle.  To keep up with these tectonic shifts, marketers must understand their current marketing innovation culture and how to accelerate it to successfully grow their business.  During this presentation you will learn about marketing innovation programs that work including innovation labs, teams and partnership models.

Speakers
avatar for Bert DuMars

Bert DuMars

Vice President, Principal Analyst Serving CMOs, Forrester Research
Bert DuMars is an accomplished marketing executive with extensive experience in leading digital, ecommerce, social media, and mobile marketing programs. He has led high-performing marketing and technology teams in the consumer products, business products, government, software, technology, and power-generation industries. Before joining Forrester, Bert served as vice president of digital marketing and eCommerce for Newell Rubbermaid. He has held... Read More →


Monday October 7, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The Benefits of Google Authorship for Your Website
Google Authorship is quickly becoming a "must-do" for any website owner, but many are still confused about what it is and why it's important. We'll look at the benefits of it, walk through the steps to get it configured, and look at ways to maximize the benefits of it.

Speakers
MM

Mickey Mellen

Co-Founder, GreenMellen Media
Mickey Mellen is a 37 year old web developer living in Marietta. He’s the co-founder of GreenMellen Media, where they use WordPress to help small businesses, churches and individuals expand their reach on the internet. | | He’s been an avid WordPress user since 2004, and hosts a monthly Meetup for WordPress users in his neck of the woods.


Monday October 7, 2013 1:30pm - 3:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Native Advertising: The Future of Social
What constitutes native advertising, and where is the line for sponsored content versus blatantly tricking users into thinking it's real content? In this panel, ad industry experts will explore how the social media landscape is changing to accomodate brand content, provide insight into how and where brands should allocate money for this type of advertising, share tips for how to concept good creative to live in these units and look at what's on the horizon.


Panelists:

- Chris Tuff, 22squared (@christuff@22squared)

- Robin Wheeler, Twitter (@robinw@twitter)

- John Doughney, Facebook (@johndoughney@facebook)

- Brant McLean, Tumblr (@BrantMcLean@tumblr)

 

Moderator:

- Patrick Keane, Sharethrough (@phkeane@sharethrough)

Moderators
CS

Chris Schrieber

VP of Marketing and Communications, Sharethrough
Chris leads marketing and communications at Sharethrough. Prior to Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google, helping design and execute communications strategy for key consumer applications and social media initiatives. Earlier in his career Chris worked in content strategy roles for major entertainment brands, including Late Night with Conan O’Brien and CBS Sportsline.

Speakers
avatar for JD Doughney

JD Doughney

Global Client Partner, Facebook
JD Doughney is a Global Client Partner at Facebook, where he consults with Fortune 100 clients on their marketing strategy. | Prior to his role with Facebook, he held a series of marketing positions at Coca-Cola including Senior Social Marketing Manger where he was responsible for social media strategy for Coca-Cola’s portfolio of brands, and Director of Marketing Operations for Glaceau, makers of vitaminwater. He was integral in taking the... Read More →
CT

Chris Tuff

22squared


Monday October 7, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Social Media Moneyball
Social media marketing is filled with folklore of what to post, when to post, and how to post, but completely decoupled from goals. What if there were a better way, rooted in facts, goals, real actionable tactics to be effective today and to keep your strategies fresh in the future?

Speakers
avatar for Rob Kischuk

Rob Kischuk

CEO & Founder, Badgy
Rob Kischuk is CEO & Founder of Badgy, providing "SEO for Social" through its' social commerce optimization platform. The company is a graduate of Georgia Tech's startup accelerator and is funded by Mark Cuban. Rob has spent the past 6 years in social media startups and the past 3 years in social games, where he served as Executive Producer of a social game with 1.25 million players.


Monday October 7, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The World of Social Hardware
Nike FuelBand, Nest, Twine. As the Internet of Things becomes a reality, technology itself can have a social presence and identity. We’ll explore how our devices’ ability to talk to us — and each other — is creating revolutionary new ways for brands to communicate and connect with consumers.

Speakers
avatar for Simeon Spearman

Simeon Spearman

Senior Innovation Strategist, Engauge
Simeon Spearman is a Senior Innovation Strategist at Engauge, a full-service marketing agency in Atlanta, GA. He applies tech forecasting, trend analysis and scenario planning to drive actionable insights for brands within the realms of emerging technology and consumer behavior.


Monday October 7, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Predicting Resonation
As we "pin" and "like" things online, we'll soon see a future where marketers go beyond segmentation models and use 1-to-1 tailored messages based upon the consumer's deeper needs. Participants will participate in a real-time interactive study where we demonstrate how their reactions to different things can drive different messaging.

Speakers
avatar for Dave	Black

Dave Black

Currently obsessed with people's relationships with "things", Dave Black is an innovations facilitator and creator of online products - most recently Maintainables and Thingsly - a Pinterest-like   During the past four years, Dave has been studying how our "aspirational identity", in conjunction with influential social forces influences our tastes and preferences for "things" and even people.   Prior to his startup ambitions, Dave was... Read More →


Monday October 7, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Personalization is Killing the Internet
What if Mick Jagger got it wrong? What if we always get what we want, and in the process we never get what we need? That is the risk facing marketers with the rapid pace of personalization online.

Sounds counterintuitive, doesn’t it? After all, Google is smart enough to guess what we're trying to search. Links from our friends on Facebook and Twitter serve up highlights from thousands of sources. But what of the choices we aren’t shown?

Speakers
avatar for Todd Copilevitz

Todd Copilevitz

Partner/Digital Strategy, JWT Atlanta
Todd is the guy you'd least expect to find in advertising. For the first 12 years of his professional life he chased disasters, murders and mayhem as a breaking news reporter for The Dallas Morning News. Then the Internet came along and he discovered he could speak geek and translate it into something everyone understood. That's when he became a nationally syndicated columnist explaining the early days of the Internet. | | It wasn’t long... Read More →
avatar for Candace McCaffery

Candace McCaffery

Managing Director, Cohn & Wolfe


Monday October 7, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Social Media Policies - How Dull is That?!
Good fences make good neighbors and good social media policies make for great social media successes. Danica Kombol will moderate a panel with social media representations from organizations such as Delta, Georgia Power & Cox Communications.

Speakers
avatar for Danica Kombol

Danica Kombol

President, Everywhere
Danica Kombol is the founder of the Everywhere Agency, a leading social media marketing firm with clients such as Macy’s, Cox Communications, Imax and Coca-Cola. Everywhere holds the Guinness Record for the “most widespread social marketing message” as a result of their social good campaign, #BeatCancer. As a Social Media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began... Read More →


Monday October 7, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Words that Work: How to Craft Messages that Deliver Capital, Earn Headlines and Build Buzz
Digital entrepreneurs often struggle to clearly and effectively communicate their concepts. Whether it's a VC pitch, an interview with a reporter or simply writing a decent tweet, many start-ups suffer from confusing and contradictory messaging.

Jon offers 5 powerful rules for discovering the words that work and shares a simple day-to-day plan for putting them to use. Citing examples from emerging start-ups in travel, gaming, retail and more, Jon explains how every start-up should:

1. Start with purpose
2. Remember that people are interesting (and everything else is not)
3. Tell a story with a beginning, middle, and end
4. Listen to your conversation partner
5. Reduce, re-use and recycle

Jon also explains how to put these principles in action by walking through a day in the life of a busy start-up CEO.

The presentation:

- Identifies common causes of bad messaging
- Defines benchmarks for success
- Delivers concrete, actionable advice that any participant can put into effect immediately

Speakers
avatar for Jon Yarian

Jon Yarian

Principal, SeaChange
Jon Yarian founded SeaChange in 2008 after working in Washington, DC, at a boutique PR firm and on Capitol Hill as a congressional press secretary. His clients have been featured in print and broadcast outlets including the Washington Post, Los Angeles Times, Wall Street Journal, Fox News, CNN and “The Daily Show with Jon Stewart.” In 2010, Jon served as an editor and writer on a political book for HarperCollins Publishers that reached... Read More →


Monday October 7, 2013 3:30pm - 5:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

Speaker Tweet-Up
Running in conjunction with Tech Cocktail Mixer & Startup Showcase Events - please join Digital Atlanta and the Social Media Club of Atlanta for a Speaker Tweet-up.

What's a Social Media Club Tweet-up? A chance to network, meet people, and have fun!  Your opportunity to connect IRL with the digital and social media community of Atlanta.

Tweetups are an opportunity to discuss anything on your mind - lead the conversation where you want it to go.

----------------------

More about the Social Media Club

Atlanta has a thriving social media community and earns its ranking as one of the top digital cities in the country. It’s only natural that we have a strong Social Media Club to deliver programming and shine a spotlight on all the outstanding social media-related activities that take place each month in the metro area. We are more than just USERS, we are the influencers, marketing and public relations professionals, and business people who communicate our thoughts and ideas near and far.

You can also connect with us to stay abreast of the latest happenings:
Facebook
@SMCAtl on Twitter
Social Media Club Atlanta


Moderators
Monday October 7, 2013 6:30pm - 9:00pm
11th Floor Atlantic Station

6:30pm

Tech Cocktail’s Atlanta Mixer & Startup Showcase
Hey Atlanta, get ready for your upcoming Tech Cocktail Mixer & Startup Showcase.
Tech Cocktail Mixer & Startup Showcase Events - a delicious blend between a networking event, startup showcase, and a party. We bring together Atlanta’s hottest startups, most passionate technophiles, job seekers, investors, entrepreneurs, and those simply looking for a fun atmosphere to get to know your neighbors.  The result is a one-of-a-kind experience that has earned Tech Cocktail Mixers the national reputation of a must-attend event..

What to expect?


  • Startups demoing in a casual expo style

  • Engaging conversations

  • Local technology all-stars, celebrities, and thought leaders


Startups: Apply now for a free demo spot at
http://tech.co/event/tech-cocktails-atlanta-mixer-startup-showcase

Register to attend at https://techcocktailatlanta2013.eventbrite.com/.

 

 



Monday October 7, 2013 6:30pm - 9:00pm
11th Floor Atlantic Station
 
Tuesday, October 8
 

8:30am

Finding a 'blue ocean' that will take you from start-up to success
The book “Blue Ocean Strategy” outlines the benefits of building a business in uncontested market space: creating new customers, not fighting over ones that already exist. In this session, we will use business examples to explore finding your own blue ocean -- as a business, a product, or an idea to communicate. How does it meet a need, solve a problem, or inspire action? And once you get started, how do you build and sustain engagement with the right audiences? We’ll discuss using different strategies such as consumer engagement to support a B2B business model.

Speakers
RC

Rob Chrane

President, Down Payment Resource
Rob Chrane has 30 years of experience as a top producer and executive in the real estate and mortgage finance industries. Chrane launched Down Payment Resource to connect homebuyers and properties with hard-to-find down payment assistance programs. As a volunteer leader, Chrane served with the Urban Land Institute and its Terwilliger Workforce Housing Center; the National Council of State Housing Agencies; the National Association of Local... Read More →


Tuesday October 8, 2013 8:30am - 10:00am
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

8:30am

Social Drip Marketing: How to Create ROI through Social Media
It's crucial to stay top of mind with your key influencers, prospects or customers on social media in order to drive them to take your desired actions. Fortunately, social media offers a wide variety of impressions that function as touchpoints. This method of marketing is called social media drip marketing, and when done properly, can greatly influence buying power.

Speakers
avatar for Adam Wexler

Adam Wexler

Chief Strategy Officer, Insightpool
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Activation. The software helps many of the most innovative brands in the world like Home Depot, Intercontinental Hotels Group and General Mills drive their social goals and develop stronger relationships with their most relevant influencers, prospects and customers.  | | Over the years, Adam has been invited to speak in front of thousands... Read More →


Tuesday October 8, 2013 8:30am - 10:00am
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Applying Human Centered Design to Complex Interactive Experiences
This presentation provides an overview of best practices along with practical tools and advice on how best to apply human centered design processes to designing complex experiences. Attendees will learn:

- How to approach customer research
- Best practices for testing outside the lab
- How to prototype more effectively

Speakers
avatar for Adam Harrell

Adam Harrell

President, Nebo
As president & founder of Nebo, Adam oversees brand strategy and creative direction at the 50 person independent agency. He also serves as the Executive Director of Startup Atlanta where he is focused on growing, connecting and promoting the local startup ecosystem. | | He's previously served on the board of the Technology Association of Georgia and the Atlanta Ad Club He also teaches Interactive Design at the Creative Circus &ndash... Read More →


Tuesday October 8, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Video Marketing Secrets: Fast Forward and Start from the End
The data shows that using visual media to market your company can result in greater target audience engagement. But there are some tips and tricks that you should know before you begin your next video marketing project. Learn what questions you should have answered before the camera ever starts rolling. Discover tools that will save you time, money and headaches, and that result in a deliverable that reflects the quality, excellence and unique story of your organization.

Speakers
WB

Walter Biscardi, Jr.

Founder, Biscardi Creative Media
Walter Biscardi, Jr., CEO of Biscardi Creative Media, leads a team that’s produced and edited programming that airs on The Food Network, NBC, The Weather Channel, Georgia Public Television, PBS, among others. He has also produced work for companies such as IBM, The Home Depot, Kroger, Jacoby Energy and Oglethorpe Power. Millions of creatives around the world know Walter thanks to the CreativeCow.net website where he has shared insight and... Read More →


Tuesday October 8, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Learn to Disrupt with WALTER, the Start-Up Agency Powered by JWT
WALTER, the start-up, start-down ad agency, popped up earlier this year at SXSWi. After 5 days in Austin, the agency self destructed. We're back this time in Atlanta to talk to start-ups about how to take their product to market. Through launching Plotter to the world, we learned a lot - like how to land an app in the #1 spot on iTunes. Join us for a rapid fire session, where we'll take 1 minute per question to help you take your brand to the next level.

Speakers
avatar for Perry Fair

Perry Fair

Chief Creative Officer & President, JWT Atlanta
JWT Atlanta President and Chief Creative Officer Perry Fair currently oversees all accounts and operations within the Atlanta, Dallas and Houston network. In the year since Perry has taken the helm, the agency has added Pennzoil and Quaker State to the client roster, which already included Transamerica, the United States Marine Corps, FEMA, SCANA Energy, Shell, the U.S Virgin Islands, and Jiffy Lube. He is responsible for strategic and creative... Read More →


Tuesday October 8, 2013 10:30am - 12:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Never Going Back Again (How Five Innovations Have Changed Startups Forever)
In this talk, I'll cover the reasons why we are becoming a nation of lean startups.

Speakers

Tuesday October 8, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

What Tupac knew about content marketing & why flipboard is the future of all media
Content Marketing is more than a recent trend of buzzword. It was the basis of the Civil Rights movement, Hip Hop culture and the future of all media. In this session we will clarify what “Content” really is and why platforms like Flipboard, Twitter and Facebook will drive it to the center of all marketing efforts.

Speakers
avatar for James Harris

James Harris

N4MD
James Harris is co-founder, Chief Executive Officer and Chief Storyteller of N4MD. He has more than 17 years of experience in the interactive industry. After co-founding Elemental in 1994, he served as its chief executive officer until the company’s purchase by Grey Global Group in December 1999.


Tuesday October 8, 2013 1:30pm - 3:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The Evolution of the Consumer Path to Purchase
With the diverse range of media, channels and devices available to today’s consumer, the path to purchase no longer follows a linear or even a circular track. At best, it is an interwoven tangle of experiences, data points and content that ideally drives a deeper relationship with your brand. In order to meet consumers’ needs and build effective experiences, we as marketers must better understand where the intersections take place. In this session, we’ll look at how a cross-channel strategy can help marketers navigate the increasingly complex twists and turns of the ever-evolving customer decision journey.

Speakers
KD

Kaitlyn Dennihy

Connections Manager, Engauge
Kaitlyn Dennihy is a Connections Manager at Engauge, a full-service marketing agency for the digital and social age. In her last three years at Engauge, Kaitlyn's position has evolved from a member of the Social Marketing team to her current role, where she is responsible for leading cross-channel strategy development for clients such as Coca-Cola, Chick-fil-A and Wells Fargo, among others. | | Kaitlyn is also an avid runner, blogger... Read More →


Tuesday October 8, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World
Leading industry expert, agency CEO and Author Simms Jenkins (The New Inbox/Incisive Media and The Truth About Email Marketing) will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world. Jenkins session will :
• Explore how and why the mobile age is transforming the "inbox."
• Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
• Explain why your email marketing is a strong foundation for social and mobile marketing success.
• Equip you with ways to immediately optimize for and navigate the social and mobile currents.

Speakers
avatar for Simms Jenkins

Simms Jenkins

CEO, BrightWave Marketing
Simms Jenkins is Founder and CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency. The award-winning firm works with a world-class client list including Aflac, Chick-fil-A, Cox Business, Phillips66, Porsche and Weather.com. | | Jenkins is recognized globally as one of the leading email marketing experts and has been awarded the Agency Marketer of the Year and Email Marketer of the Year and has... Read More →


Tuesday October 8, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Who Owns Your “Social Media” In The Corporate World?
In the digital world there will forever be a bread crumb trail that links you with the companies where you've worked. If you maintain a non company branded social presence on social networks and blogs what is your obligation to the corporate brand values you represent? If you align your social presence with your company what does it mean to support the brand but still be authentically you?

Panelists: Bert Dumars Vice President, Principal Analyst Forrester Research, Deborah Gonzalez, Attorney; digital & social media law; law2sm, Fisher Head of Digital for Cox Media Group Atlanta Radio, Ashely Sasnett, Vice President Social Media Marketing SunTrust Bank

Speakers
avatar for Toby	Bloomberg

Toby Bloomberg

Director of Social Media Integration, Cox
Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation) while maintaining the authenticity of digital conversations. She is the director of social media integration for Cox Digital Media where she has responsibility supporting Cox’s TV, radio and newspapers properties in developing and implementing social media initiatives. | | Her blog, Diva... Read More →


Tuesday October 8, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

10 Surprising Facts About Raising Money for Startups
This session is an off-the-beaten-path discussion about the fundraising process for startups in 2013. The lecture will cover various points of interest to startups, including the failure rate of companies that are funded, the problems and challenges that are created by funding, and the returns for investors who fund early stage companies. Overall, the intent of the presentation is to delve into the hidden market of startup funding.

Speakers

Tuesday October 8, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

A Whirlwind of Buzz: How We Took #TornadoWeek Viral
Vert and The Weather Channel partnered up in the Spring of 2013 with the goal of creating buzz around the upcoming Tornado Week programming schedule. In a few short of weeks, both teams put together one of the most engaging and buzz worthy social media campaigns of the year. Within 5 hours of launching the campaign had achieved over 10,000 mentions and coverage from the likes of Mashable, BuzzFeed, and The Huffington Post. This is a behind-the-scenes account of the team, strategies, technology, execution and success of the #TornadoWeek livestream stunt. Get ready to be blown away.

Speakers
KA

Kelsey Agnew

Digital Brand Manager, Vert
Kelsey Agnew is Digital Brand Manager at Vert. She has been working in social media in the Atlanta area for more than 3 years in both agency and corporate settings. Kelsey’s prior roles have allowed her to explore social and digital media from a variety of perspectives, including SEO, marketing, and public relations – she’s worked with both big names and local businesses, such as Comcast, DS Waters of America, Music Midtown, the... Read More →
BA

Brian Anthony Hernandez

Associate Entertainment Editor, Mashable
Brian Anthony Hernandez is Associate Entertainment Editor at Mashable, where he interviews celebrities, TV networks, record labels and other entertainment sources about trending news topics or their digital presences and social media campaigns. Before joining Mashable, he was a business reporter at TechMediaNetwork, where his work in 2010 earned him the B2B Twitterer of the Year award in business journalism. Previously, he worked at The Arizona... Read More →
KP

Kevin Planovsky

co-founder and Principal of Account Strategy, Vert
Kevin Planovsky is co-founder and Principal of Account Strategy at Vert, an award-winning digital marketing and advertising agency here in Atlanta specializing in mobile & social media. An Ad grad of UGA's Grady College and New Media Institute, Kevin began his career in digital and hasn't looked back since. After some agency stints including Nurun, and helping to start Zipcar in Atlanta - Kevin helped launch Vert in late 2008. The... Read More →
MS

Mitch Scharf

Client Partnerships, Twitter
Mitch Scharf, Client Partnerships, Twitter | | A 13-year digital media veteran, Mitch Scharf currently works with Fortune 100 brands and agencies in the southeast helping them fully leverage the Twitter platform. Prior to Twitter, Scharf was Vice President for LivingSocial's  Southern region where helped build out the National and Regional sales team. Before LivingSocial, he was Executive Director, Sales for Yahoo... Read More →
BU

Brandon Uffner

The Weather Channel
Brandon has been a part of social media ever since Facebook made its way to his sophomore dorm room at Miami University.  Upon graduation, Brandon moved to Georgia and settled in at The Weather Channel, working in various roles on the cable and digital sides of the business.  For the past year, he has honed his skills on the TV marketing team, promoting long form and live programming for the network.
VW

Vicky Wilkens

The Weather Channel
Vicky Wilkens joined The Weather Channel in November 2012 where she leads television marketing efforts supporting both long-form and live programming, building awareness and strengthening the brand.  | | Wilkens joins TWC from Mizuno USA, where she was the running brand manager, overseeing marketing strategy and integrated, creative development for the running division. In addition to running brand management, Wilkens led a brand... Read More →


Tuesday October 8, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Evolving the Customer Lifecycle in a Social Media World
I will speak about the evolving Customer Lifecycle model, in a Social Media world. Many of our clients (some of the biggest firms in the world) still use the traditional model of Awareness->Selection->Trial->Adoption->Repeat. However, the advent of Social Media has made this model ineffective and in dire need of overhaul, as the boundaries between stages are blurred or even removed.

Edelman is leading an approach to Consumer Engagement that addresses this evolving consumption model, and adapts Social Media best practices to this new Customer Lifetime Value approach.

I propose to speak about the new model, common pitfalls in marketing to consumers, and ways to adjust Marketing Tactics and Campaigns to better serve the new model.

Speakers
avatar for Ron Surfield

Ron Surfield

CTO, SocioForge LLC
Ron Surfield has more than 20 years of experience leading teams to solve clients’ business problems through the application of technology. | Ron most recently led the Digital Production & Operations practice for Ketchum, where his team provided strategic counsel, creative ideation and operational execution across the digital ecosystem including web, mobile, social, and local marketing. He is an expert on e-commerce and digital marketing... Read More →


Tuesday October 8, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

The Power of Social Media Analytics
Join Holly Maust, Director of Analytics at Engauge as she discusses how companies are using social media analytics to find actionable answers to a variety of marketing questions today, and what it takes to “get there.”

Speakers
HM

Holly Maust

Director of Analytics, Engauge
Holly Maust is Engauge’s Director of Analytics and oversees the Analytics Department. Holly has 10 years of online marketing, social media and web analytics experience working with agencies Brunner, BarkleyREI and Interactive Swim. In particular, she has experience creating and executing online marketing campaigns (email, banner ads, social media), social media strategy, search (SEO & PPC) as well as implementing and analyzing... Read More →


Tuesday October 8, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Email Marketing Bootcamp for Start-ups
Email is pound-for-pound one of the top performing digital marketing channels.  Jay Jhun, VP of Strategic Services at BrightWave Marketing will team up with Amy Ellis, Head of Integrations and Partnerships at MailChimp to walk startups (young and old) through a ‘bootcamp’ session that will lay out the foundational components of a successful email program and cover off on topics that span from list growth and communication strategy to the types of integrations that can make amplify the impact of email marketing to your fledgling business.

Speakers
JJ

Jay Jhun

VP of Strategic Services, BrightWave Marketing


Tuesday October 8, 2013 3:30pm - 5:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Storytelling 2.0: How technology is changing and capturing family stories
Speakers

Tuesday October 8, 2013 3:30pm - 5:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

Digital Attribution Modeling
Scientific Attribution

In the increasingly multi-channel world of digital marketing, there is a pressing need for a more accurate, holistic, and unbiased way to measure ROI for each media channel and make the right optimizations. BKV’s experience with managing large online media campaigns, combined with its analytics and statistical modeling expertise, has resulted in a superior method for online ROI measurement, called Scientific Attribution. By collecting data on every single touch point for a media campaign, BKV accurately assigns credit for purchases across all the media channels in a campaign, leading to more effective optimizations and increased ROI

Speakers
DM

Dave Mundo

VP, Analytics Director, BKV
| Dave’s 17 years of marketing analytics expertise has helped numerous clients measure the impact of their marketing investments via various statistical analyses. This work has enabled clients to increase the efficiency and ROI of their marketing investments. He is a regular digital ROI guest speaker for the Gateway Analytics Network (both in Atlanta and San Francisco), as well as other industry events including the Direct... Read More →


Tuesday October 8, 2013 6:30pm - 8:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

Fireside Chat: Everyday Leadership
It all starts with a great idea. Then, a business plan, a few key hires and a successful project. Suddenly, you’re fast tracking toward becoming leader. But what exactly does that mean? In a marketplace guided by speed to market and innovation, to be a leader means being equal parts visionary and tactician. How do you do that? Two Atlanta entrepreneurs will come together to try and answer that question. Jeff Hilimire, co-founder of Atlanta-based Engauge, sold his company to Publicis Groupe in September. He’s now launched a new company, Dragon Army. Danny Davis, an original Engauge partner, moved on to form Proving Ground. Between the two of them, they’ve seen the ups and downs of growing a business, building a team and winning business, right here in Atlanta and nationwide. In this intimate conversation, they’ll share what it means to lead everyday — their experience in the tech and marketing space, the lessons they’ve learned and what they’d tell new companies just starting out.

Moderators
avatar for Stephanie Critchfield

Stephanie Critchfield

Marketing & PR Consultant
A lifetime communicator, Stephanie has made a career out of helping businesses talk about themselves. It’s both an art and a science, uniting what can feel like disparate things: business goals and creative ideas. It involves everything from audience strategy to aligning teams and people to telling the right and most compelling story. Then, understanding both successes and failures. Stephanie has developed branded content strategies for a... Read More →

Speakers
DD

Danny Davis

Founder, Chief Executive Officer, Proving Ground
A lifelong technologist and entrepreneur, Danny is a vocal advocate of the need for more effective relationships between strategy and technology. His motivation is singular: to create better, more effective digital experiences for the end user. It all began in 1998, when he co-founded Spunlogic. He set out to tackle a pressing and under-addressed need in the marketplace — web design that better reflected user behavior. Serving as CTO, Danny... Read More →
JH

Jeff Hilimire

Chief Executive Officer, Dragon Army
Jeff is a lifelong entrepreneur with a passion for digital marketing, technology and mentorship. His journey began in 1998, when, while still in college, he casually started a web-design company with his roommate. When business took off, Jeff realized they were on to something. So he dialed in, growing the new business—Spunlogic—one interactive experience at a time. Then, in 2008, after 10 years of consecutive growth, Engauge acquired... Read More →


Tuesday October 8, 2013 6:30pm - 8:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

State of Demand Generation 2013
As technology brings marketers into a new world we need to take a fresh look at modern best practices. Follow Mathew along as he presents his most recent research in a two sided conversation on current best practices, and modern consumer demands. The research helps to answer the question "What are Modern Best Practices?" Mathew's research compares the strategies of the best of breed companies in every major segment with brand new consumer research to see how well we are meeting the current needs of consumers, and what truly are the modern best practices for demand generation.

Speakers
MS

Matthew Sweezy

An adventure junky, Mathew is never far away from a thrill. Mathew specializes in B2B marketing research with an emphasis on Demand Generation. He currently speaks on marketing automation, lead nurturing, ROI reporting, and advanced B2B marketing topics. He has spoken at Salesforce’s Dreamforce multiple years, been a Keynote speaker at SugarCRM’s User Conference, and often featured on webianrs. He is an avid writer and writes... Read More →


Tuesday October 8, 2013 6:30pm - 8:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Wednesday, October 9
 

8:30am

Portfolio Optimization - How Savvy Search Marketers Are Taking Control in an Enhanced Campaign World
Search network traffic constitutes almost 50% of delivery to AdWords advertisers, yet Google restricts optimizations to the keyword level. With Enhanced Campaigns, Google further restricts an advertiser's ability to target, grouping together tablets and desktop users, while opting in all advertisers to smartphone traffic. Fortunately, with SEM tools, tag management systems and alternative networks, advertisers can optimize their marketing dollars across a variety of channels in an efficient, real-time process. Come learn how the savviest marketers are retaining control in an enhanced campaign world.

 

Panelists: 
Andries de Villiers, Senior Vice President, adMarketplace
Matt O'Neill, Media Director, MEC Global

 


Speakers
avatar for Matthew O'Neill

Matthew O'Neill

Media Director, MEC Global
Matthew F.E. O'Neill is a Director of Digital currently working on the B2B unit of AT&T's search program based out of New York. For his work on the account Mr. O'Neill was most recently honored with the Inspire Award issued by MEC to one individual in North America who demonstrates leadership that inspires both co-workers & clients alike. | | Matthew joined MEC at the New York City headquarters in 2011. His previous client work... Read More →
avatar for Andries de Villiers

Andries de Villiers

Senior Vice President, adMarketplace
Andries leads adMarketplace’s Advertising Sales and Marketing Operations. He joined the company in 2008 after serving as a Fixed Income Analyst at Bloomberg, LLP, where he specialized in CDS Basis Swaps. He started at adMarketplace as Sales Director and built the New York based sales team. Andries graduated with a degree in Finance from the Calloway School of Business at Wake Forest University. He lives in New Canaan, Connecticut with... Read More →


Wednesday October 9, 2013 8:30am - 10:00am
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

8:30am

Little Data: Big World
"Big data" is a term on the tongue on many marketer's lips. Most of us hit two types of problems: we either can't gather "big data" or have a copious amount of data and don't know what to do with it. We'll look at how "little data" could help create meaningful touch points to better serve your customers.

Speakers
CB

Chad Bryant

Social Engagement Manager, Engauge
Chad has several years of social media experience and currently works as a Social Engagement Manager at Engauge. His brand portfolio is diverse including Food Lion, Universal Orlando Resorts, Sweetwater Brewery, a few Coca-Cola brands and more. Prior to Engauge, Chad led social strategy at No Limit Media, working almost exclusively with national franchise brands. In his spare time, you can most likely find him at your local watering hole... Read More →
DH

Drew Hawkins

Director of Digital and Social Media, DeMoss
Drew is the Director of Digital at The DeMoss Group, a PR firm specializing in work with nonprofit and faith-based organizations. Before that, he worked with Chad at Engauge, helping brands like Chick-fil-A, Rachael Ray's Nutrish, Snickers and DOVE Ice Cream. You can follow him on Twitter @drewhawkins or visit his blog at www.brainwads.net.


Wednesday October 9, 2013 8:30am - 10:00am
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

8:30am

Going Mobile – A Jump-Start into Building a Scalable Mobile Development Organization
Mobile Internet usage is now a mass market with 69% of users having got connected to the Internet through a mobile device in the past 12 months. (Source: Mobile Web Watch Survey 2012)
To meet this demand, companies are quickly adapting to offer their customers new mobility solutions, but this means changes to their technical organization, marketing approach and overall outlook on IT. This presentation offers IT and Marketing leaders, and any other stakeholder with goals and objectives for mobility, a fast and simple way to understand the landscape, terminology and approach for building, publishing and supporting strategic mobile apps.
Jon Morse a 17+ year veteran of technology and Director of Mobile Technology at a global IT staffing and professional services firm will share his insights from engaging hundreds of companies across the US and building viable mobile and general technology solutions.

Speakers
avatar for Jon Morse

Jon Morse

Director Mobile Technology, Experis
Jon Morse is a Director with a global staffing and professional services company, and carries over 17 years in professional services applying his expertise as a true “Knowledge Worker” laser focused on the People, Process and Technology aspects of start-up to enterprise-wide information technology projects. | Jon has built and continues to manage the Mobile Technology Service Line for his company nationally since 2009. Coupling... Read More →


Wednesday October 9, 2013 8:30am - 10:00am
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Social Visual Communication for Business: Building your Brand via the Top Social Visual Networks
Learn how Instagram, Snapchat, Vine & YouTube can do for your business!

This presentation provides attendees with an overview, case studies & best practices for socially visualizing your brand!

Please note: Some images in this presentation may deal with sensitive topics or be adult in nature.




Speakers
avatar for Dorothea Bozicolona-Volpe

Dorothea Bozicolona-Volpe

Principal, Social Espionage, LLC
Dorothéa Bozicolona-Volpe is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business for international brands (Fortune 500) via initiating and integrating social media and digital strategies and enterprise social networking, as well as, building strategic partnerships and implementing marketing technologies. | | Dorothéa teaches marketers and business leaders how to measure... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Cleaning Up the Shopping Cart: Addressing Mobile's Lost Opportunity
More purchases than ever are conducted start to finish on digital channels, but rarely on a single device. With every jump from smartphone to tablet to desktop made in the course of a single purchase, brands and merchants risk losing customers to competitors.  The solution is to think in terms of multi-screen. The panel will discuss how to address the mobile shopping cart challenge by embracing the consumer’s proclivity for multiscreen behavior.

Moderators
avatar for Stephanie Critchfield

Stephanie Critchfield

Marketing & PR Consultant
A lifetime communicator, Stephanie has made a career out of helping businesses talk about themselves. It’s both an art and a science, uniting what can feel like disparate things: business goals and creative ideas. It involves everything from audience strategy to aligning teams and people to telling the right and most compelling story. Then, understanding both successes and failures. Stephanie has developed branded content strategies for a... Read More →

Speakers
DD

Danny Davis

Founder, Chief Executive Officer, Proving Ground
A lifelong technologist and entrepreneur, Danny is a vocal advocate of the need for more effective relationships between strategy and technology. His motivation is singular: to create better, more effective digital experiences for the end user. It all began in 1998, when he co-founded Spunlogic. He set out to tackle a pressing and under-addressed need in the marketplace — web design that better reflected user behavior. Serving as CTO, Danny... Read More →
CP

Carla Paschke

Marketing Strategy & Analytics Consultant, InterContinental Hotels Group
Carla recently completed a six-year tenure at the agency Engauge, where she served as Senior Director of Mobile Strategy and Innovation and was a founding member of their Digital Innovation Group. She was instrumental in propelling the agency into mobile and oversaw quality and growth of their mobile portfolio. She now serves as a Marketing Consultant for InterContinental Hotels Group. Carla enjoys sharing insights as a speaker and author, with... Read More →
avatar for Jon Yarian

Jon Yarian

Principal, SeaChange
Jon Yarian founded SeaChange in 2008 after working in Washington, DC, at a boutique PR firm and on Capitol Hill as a congressional press secretary. His clients have been featured in print and broadcast outlets including the Washington Post, Los Angeles Times, Wall Street Journal, Fox News, CNN and “The Daily Show with Jon Stewart.” In 2010, Jon served as an editor and writer on a political book for HarperCollins Publishers that reached... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Mobile is the new digital: The trends you need to know to succeed
Digital advertising has been traditionally associated with PCs and the Internet, but in today’s world, that is changing. Mobile has become the new digital.

Moderators
avatar for Kelly Hogue

Kelly Hogue

Regional VP, South & Central, Millennial Media
Kelly Hogue leads Millennial Media’s South and Central regions, where he is responsible for mobile partnership development with clients such as Home Depot, Walmart, Southwest Airlines and Nissan. Kelly joined Millennial Media in January 2010 after spending seven years as a sales executive with Advertising.com and AOL. | | Kelly holds a business degree from Bucknell University.

Speakers
avatar for David Chinnici

David Chinnici

Media Director, Mindshare
Dave is currently the Media Director and Mindshare lead for the United States Marine Corps, based out of the JWT/Mindshare Atlanta office. In this role, Dave leads all facets of the USMC’s Paid Media program, including the oversight of the Marine Corps’ partnerships with Google, NCAA, NBA, Xbox, and the UFC. Dave also was Co-Executive Producer for the Marine Corps’ first “Semper Fidelis All-American Game” that... Read More →
avatar for Jason Lang

Jason Lang

AT&T
During Jason’s 15+ years in media he’s lead strategy on innovative brands from Amazon.com to Wachovia at agencies on both coasts.  His career started in Washington DC introducing a tiny gecko to the armed forces for GEICO.  For the past 8+ years he’s specialized in the telecomm space starting with Alltel Wireless then leading the integrated T-Mobile planning team at Optimedia Seattle.   During his tenure with... Read More →
avatar for Sanarr McLaughlin

Sanarr McLaughlin

Manager, Interactive Marketing, InterContinental Hotels Group
Sanarr McLaughlin has 8 years of Digital Marketing experience, across multiple channels, including email, direct mail, search, display, and affiliate. She has worked within entertainment, retail and travel verticals to drive brand awareness and revenue for local companies like PatchWerk Recording Studios, national companies like Rooms To Go and The Home Depot, and currently, one of the world's leading hotel companies, InterContinental Hotels... Read More →
avatar for Rachel Pierce

Rachel Pierce

Rachel Pierce is an Associate Media Director at 360i where she develops media strategies integrated with advanced analytics in order to build strong foundations for client growth.  Throughout her tenure at 360i, Rachel’s leadership and innovation have led to many successful campaigns utilizing an extensive mix of digital touch points for renowned brands including Capital One and Equifax.    Prior to 360i, Rachel was a Media... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

New Trends in Mobile Location
Join several of Atlanta's leading voices on mobile to hear perspectives that are both global in reach and local in impact.


Moderators
avatar for Aubriana Lopez

Aubriana Lopez

Lead Strategist, WHaM (Wireless, Hyperlocal and Mobile ), Digital Element
Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development. As the world-leader in IP geolocation, Digital Element’s customers include Twitter, Facebook, Yahoo!, ESPN, eBay, DoubleClick/Google’s ad network, Microsoft... Read More →

Speakers
avatar for Steve Brumer

Steve Brumer

Steve Brumer is a Partner with 151 Advisors, a global execution-focused strategy and consulting firm that provides early and growth stage wireless and technology focused organizations with talent, expertise and relationship connections. Steve merged 151 Advisors with Wireless Rain, a Wireless Channel Development strategy consulting organization specializing in complete design, implementation and deployment of a successful, profit-driven... Read More →
avatar for John Cattarulla

John Cattarulla

Regional Vice President, TapAd
John Cattarulla is the Regional Vice President, Southeast, for Tapad, the undisputed leader in cross-platform ad technology. Through Tapad, advertisers are now able to get a unified view of consumers across all screens. | | John is also President Emeritus of the Atlanta Interactive Marketing Association. In his capacity as President of AIMA John was responsible for creating and leading the long-term vision for this not-for-profit... Read More →
avatar for Lisa West

Lisa West

Manager, AMER Mobile Marketing, IHG Inc.
Lisa West is Manager, Mobile Marketing for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. In her role, Mrs. West has responsibility for mobile marketing strategy programs including owned and paid mobile media across all IHG hotel brands and the IHG Rewards Club loyalty program. Prior to joining IHG in 2011, Lisa spent more than 15 years in the mobile space. Such companies included... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Storytelling on the Move
The broad proliferation of high speed wireless connectivity - where one lives, works and plays - is enabling a boom in applications and services to deliver digital, social, mobile media, transmedia, cross-platform and social TV experiences that drive engagement between fans and content and brands and consumers for business success. Come hear the success stories!

Moderators
avatar for Laurie Baird

Laurie Baird

Managing Director, Laderium Media Group
Laurie Dean Baird is Managing Director at Laderium Media Group. Ms Baird focuses on emerging technology, social practices and business models in the changing media landscape, providing distinctive insights and actionable planning strategies, helping organizations leverage new forms of engaging digital media, mobile media, social media, transmedia and spreadable media storytelling for business success. Ms Baird’s experience is drawn from... Read More →

Speakers
avatar for Chidi Afluezi

Chidi Afluezi

Managing Principal, redKola
Chidi | Afulezi | is | a | digital | strategist, | technology | advisor | and | hardcore | product | dude. | He | is | Managing | Principal | of | redKola | digital | labs, | a | product | solutions | and | digital | activation | shop | that | works | with | businesses | to | deliver | innovative | technology | and | connected | experiences | to | their | marketplaces. | Chidi | has | also | had | stints | at | various | marquee | firms | in... Read More →
avatar for Maribeth Gandy

Maribeth Gandy

Dr. Maribeth Gandy has been a research faculty member at Georgia Tech since 1999. She is a three-time graduate of the Georgia Institute of Technology, receiving a Ph.D. and MS in Computer Science, and a B.S. in Computer Engineering. She directs the Interactive Media Technology Center, whose research and development focuses on interactive systems for mobile & wearable computing, augmented reality, gaming & entertainment, sensing &... Read More →
avatar for Paul Jenkins

Paul Jenkins

Paul Jenkins is one of the premier creators and writers of comic books, graphic novels and video games today.  Paul began his freelance writing career in 1993 as scribe of the DC Comics Hellblazer. In 1997 Paul won an Eisner for his work on Marvel comics Inhumans series. He has since worked on virtually every comic character in the business, including Spider-Man, Batman and The Incredible Hulk, and the smash hit Wolverine: Origin, for... Read More →
avatar for Chris Shipley

Chris Shipley

Chris Shipley, Reynolds Fellow, Donald W Reynolds Journalism Institute at the University of Missouri, Founder / CEO Guidewire Labs, Producer DEMO Conferences Chris Shipley has covered the personal technology business since 1984 and is regarded as one of the top analysts in the technology sector.  Chris is best known as the producer from 1996 - 2009 of the DEMO Conferences where she identified emerging and disruptive technology startups... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Best Practices in B2B Online Marketing
This session will explore how successful small and mid-sized B2B companies manage every aspect of the sales and marketing ecosystem to maximize lead generation. Learn best practices in SEO, PPC, social media, content marketing and sales CRM. Learn about the best tools and how to operationalize the sales and marketing functions of your B2B business to generate more leads.

Speakers
avatar for John Waddy

John Waddy

CEO, TwentySix2 Marketing
John Waddy is founder and CEO of TwentySix2 Marketing. He has a Bachelors degree in Marketing from Georgia State University and a Masters of Science in Technology Management from Mercer University. John began his career with IBM and MSL Atlanta before launching his own marketing agency, TwentySix2 Marketing, which provides digital marketing services to small and large businesses in all industries, including those focused on B2B, B2C, and... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Is Data the Death of Creativity?
The industry is abuzz about data...big data. But what does it mean when every decision is driven by data vs. gut? Let's explore the new world where we know more than ever before but should not be afraid to take chances with creative decisions---because we all know, people can be unpredictable.

Speakers
TC

Tina Chadwick

Tina Chadwick | For the past 24+ years, Tina Chadwick has been honing her advertising creative skills to forge a reputation for fresh thinking of strategically sound and effective solves. Having been on both and account manager and a creative, she understands the business problems that marketing must address but does not let that hamper creative development. She pulls from her varied experience as an account manager, executive producer... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Ethnography: A New Look at Your Audience
Knowing your audience is essential for developing a successful marketing strategy, yet the research required is often forgotten or ignored due to timing or budgetary constraints. As technology continuously progresses, consumer habits change. Utilizing a data-driven approach enables marketers to stay on top of the constantly evolving market environment to know consumers preferences. In this session, learn how ethnography allows marketers to use explorative interpretive research techniques to gain a better understanding of the changes taking place in the market, and to more effectively manage customer relationships.

Moderators
avatar for Amy Manus

Amy Manus

Group Director of Marketing Services, Nurun
Amy Manus, Group Director of Marketing Serivces - Nurun Amy researches and evaluates the digital marketing landscape, directing clients’ innovation and marketing strategies, including social media and mobile. Amy has had extensive agency-side experience across all traditional and non-traditional media vehicles, and has worked with world class organizations such as: AT&T, The Coca-Cola Company, Clarins, Disney, Equifax, Havertys... Read More →

Speakers
avatar for Paulette Chafe

Paulette Chafe

Consultant
Paulette is responsible for driving consumer insight and innovation through branded digital experiences.  She has led strategy for agencies such as Grey & JWT Tech . Most recently, Paulette was SVP Strategy, Insight & Innovation at Moxie Interactive. It’s her view that real digital insights go beyond digital behaviors and must get to the core of the consumer psyche in order to build a stronger relationship.
avatar for Tracy Pilar Johnson

Tracy Pilar Johnson

Director of Ethnography, Nurun
"Tracy Pilar Johnson, Director of Ethnography: | As the director of ethnography, Tracy supports Nurun’s design thinking consulting practice globally and oversees the agency’s human-centered projects. Tracy holds a PhD in Anthropology from Columbia University and has 15 years experience applying anthropology to business settings and social issues. She has developed innovative research agendas for Fortune 500 clients, uncovered deep... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

From the Desktop to the Aisle
Creating a cohesive consumer experience across all digital platforms in all locations.

Moderators
avatar for Aubriana Lopez

Aubriana Lopez

Lead Strategist, WHaM (Wireless, Hyperlocal and Mobile ), Digital Element
Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development. As the world-leader in IP geolocation, Digital Element’s customers include Twitter, Facebook, Yahoo!, ESPN, eBay, DoubleClick/Google’s ad network, Microsoft... Read More →

Speakers
avatar for Jason Brenner

Jason Brenner

Regional Sales Director, Verve Mobile
Jason Brenner is the regional sales director at Verve, the leading technology, data and advertising platform for location-powered mobile advertising.  Prior to joining Verve, Jason worked at PayPal Media Network where he was manager for advertising solutions. Previously, Jason held senior level roles at Time Inc, and The New York Times where he led the sales and sponsorship efforts across all digital platforms.   Jason lives in... Read More →
avatar for Rob Friedman

Rob Friedman

EVP, Digital Element
Rob is a co-founder of Digital Envoy and oversees the sales and product, business and corporate development and strategy for Digital Element, the geolocation business unit of Digital Envoy. Since 1999, Rob has been at the forefront of the geolocation movement in the ecommerce, ad and search space, taking Internet geolocation from its inception and helping to make it the “must-have” feature it is today. | | For nearly 15 years... Read More →
avatar for Doug Wick

Doug Wick

Director of Product, Digby
Doug Wick leads Product Management for Austin, Texas-based Digby, a top provider of location-based marketing and analytics for global retailers and retail brands. He has over 13 years of experience in product leadership, marketing, and business development at innovative startup and high growth companies, with particular expertise in mobile and social media. Doug holds a Bachelor’s in Chemical Engineering from The University of Oklahoma... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Wearable Computing: Now, Near and Next Generation Wearable Technology
The Internet is abuzz with talk of Google Glass, and rumors of an impending "iWatch" from Apple have Fanboys trembling with anticipation. Is all of this excitement hype or will this new genre of computing devices catch on with people outside your tech department? We know what the low hanging fruit is, so in this panel, experts from the technology, advertising, fashion and legal industries will explore where this technology is headed and what it means for the masses. As marketers, technologists, fashion designers and people who generally wear clothes, they'll also discuss what challenges and opportunities wearable computing will create for us now, in the near future and in the years to come.

Speakers
avatar for Scott Henderson

Scott Henderson

Executive Director, Hypepotamus
A proud Nebraska native who calls Atlanta home, Scott Henderson is executive director of Hypepotamus. Hypepotamus is the open source talent engine for the Atlanta tech startups. Hypepotamus produces media and events to connect Atlanta tech startups with talent, corporations, and media outlets. Over his career, Scott has helped brands and nonprofits reach new audiences using emerging media and collaborative initiatives online and offline. Two... Read More →
avatar for David Reeves

David Reeves

SVP, Director of Creative Innovation and Development, 22squared
David builds bridges between man and machine. His background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. David left Moxie Interactive's (Atlanta) Technical Strategy group in 2010 and started his own company, Romp Interactive. He has focused exclusively on mobile technology and ideation for many Fortune 500 companies, including AT&T, Verizon Wireless and 20th Century Fox. He... Read More →
GS

Gilly Segal

Counsel, Advertising and Intellectual Propterty, 22squared
Gilly Segal – Counsel, Advertising and Intellectual Property | | Gilly joined 22squared from Alston + Bird, LLP, where she worked as a senior associate in the Technology, Privacy & IP Transactions Group. While there she focused her practice in intellectual property, advising clients on international advertising campaigns, mobile marketing, social media, branding, contests, promotions, celebrity sponsorships, and software and technology... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Build Your Audience Before Deploying Your Business
If you were to plan an event, book a venue, hire a caterer & DJ and print up fancy invitations - but had no one to send them to you - you would likely have a problem getting people to attend.

The same is true of a business ready to launch.

Communication used to take place via a big fat rolodex (that thing where people used to keep their contacts), but nowadays social media is the forum used to connect with audiences.

Speakers
JM

Jon Moss

Jon has effectively used social media tools for over a decade to brand, connect, market, promote and sell goods and services in the B2C and B2B space. His extensive knowledge of online marketing coupled with his aptitude for all things social has served clients well. From auto dealerships to utility companies Jon has worked with both large and small organizations to develop successful online marketing plans.


Wednesday October 9, 2013 3:30pm - 5:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Creating Brand Advocates by Leveraging Content through Partners
I want to discuss the ability for companies to create brand advocates by leveraging content through strategic partnerships. I can talk about the process we take at eMeals in creating marketing campaigns centered around custom content and brand partners, and how every company can do the same thing.

Speakers
DM

Doug McLaulin

Head of Growth Marketing, eMeals.com
Founder of FootyPlan | Growth Hacker at eMeals.com | Beginner Triathlete


Wednesday October 9, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

The Walking Dead (Data)
Data strategy for organizations can potentially parallel the AMC's hit show The Walking Dead. Learn to recognize the warning signs for your zombie apocalypse and what you can do about it.

Speakers
avatar for Arnel Santiago

Arnel Santiago

Business Intelligence Director, JWT Atlanta
To his parents’ relief, Arnel transformed his insatiable desire to answer the hows and whys of things from disassembling household appliances as a child to leading marketing analytic efforts for clients across all major verticals for all traditional and emerging channels. He currently works for JWT Atlanta leveraging data to drive efficiency and effectiveness of client marketing programs.


Wednesday October 9, 2013 3:30pm - 5:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Mobile & The Media: Strategies for Success
In this session, key players in digital will discuss the unique opportunities available in the mobile channel, and provide actionable advice for marketers looking to develop a stronger mobile strategy.

Moderators
avatar for Derrick Decarlo

Derrick Decarlo

Vice President of Strategy and Business Development, LSN Mobile
Derrick DeCarlo is the Vice President of Strategy and Business Development for LSN Mobile. Derrick has over 20 years of sales and consulting experience working with local media properties (customers like ABC, Cox, Hearst, Post-Newsweek and Univision). At LSN Mobile, he leads the local media practice working with publisher groups to leverage their new media assets growing audience and  revenue.  This role has Derrick working with... Read More →

Speakers
avatar for Cliff Barrett

Cliff Barrett

Mobile Product Manager, Cox Media Group
avatar for Rick Ducey

Rick Ducey

Managing Director, BIA/Kelsey
Rick Ducey is the managing director for BIA/Kelsey, supervising our corporate strategy, research, consulting practices and our Continuous Advisory Service programs. Bringing over 30 years of management experience and expertise to this role, Ducey is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies. Ducey is a sought-out expert for... Read More →
avatar for Robert S. Prather Jr.

Robert S. Prather Jr.

President and COO, Gray Television Inc.
Robert S. Prather, Jr., 68, was appointed to the board for Diebold, Incorporated in March, 2013.    In addition to Diebold, Incorporated, Mr. Prather serves as Chairman of the Board for Southern Community Newspapers, Inc., President, COO and Board Member for Gray Television, Inc., and on the boards of both GAMCO Investors, Inc. and Ryman Hospitality Properties,  LP.  Mr. Prather was also the longest serving board member of... Read More →


Wednesday October 9, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe

Are you tired of boring panel discussions where long-winded industry experts ramble on about their amazing accomplishments? If so, then you won't want to miss The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe. In it, some of the most rebellious members of the mobile marketing industry will tell you why it's better to stand out than to blend in, why it's better to zig than it is to zag and why the future of mobile marketing is about fun, new, creative ways to engage prospects and turn them into customers.


Moderators
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money... Read More →

Speakers
avatar for Jerry Gentemann

Jerry Gentemann

Mobilize Worldwide
Mobilize Worldwide Founded in 2010 as a Joint Venture with BKV, Mobilize is at the forefront of the new mobile technology wave connecting brands to the technology and adding relevance, immediacy and continuity to marketing plans with ideas and closed-loop solutions for mobile marketing that are both scalable and measurable.   Mobilize marries direct marketing and consumer insights with interactive principles to help brands get closer to... Read More →
avatar for Dan Israel

Dan Israel

SapientNitro
Digital Strategy Lead Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the right contextually relevant content is and how it should be rendered on various touch-points, creating innovative ways to integrate a brand into the lifestyle of... Read More →
avatar for Marci Troutman

Marci Troutman

Founder & CEO, SiteMinis Inc.
Ms. Marci Troutman is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the design, development and... Read More →
avatar for Lisa West

Lisa West

Manager, AMER Mobile Marketing, IHG Inc.
Lisa West is Manager, Mobile Marketing for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. In her role, Mrs. West has responsibility for mobile marketing strategy programs including owned and paid mobile media across all IHG hotel brands and the IHG Rewards Club loyalty program. Prior to joining IHG in 2011, Lisa spent more than 15 years in the mobile space. Such companies included... Read More →


Wednesday October 9, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

5:30pm

Crystal Balling: Atlanta Mobile Leader's Forecast
How will mobile impact your life on a daily basis in 5 years? What about 10? Will we all live the "Minority Report" future or will we drown in a thousand different smart phones and tablets? Will our wallets disappear as credit cards go digital or will plastic prove to be a savvy survivor? And will Atlanta stake a claim as  a leader in the mobile space, given the strong foundation built by Coca-Cola, Home Depot, Turner, and a thriving start-up scene?

Moderators
avatar for Hamish Caldwell

Hamish Caldwell

Wireless Industry Expert, Mformation
Hamish Caldwell, General Manager, Enterprise Mobility Management Division Hamish Caldwell has over twenty-five years leadership experience creating, delivering and growing high technology product and service businesses in consumer and enterprise segments. In his current position, Hamish is responsible for overall P&L, strategic direction, execution and global growth of the Mformation division that serves the needs of business and... Read More →

Speakers
avatar for Doug Busk

Doug Busk

Global Group Director - Digital Communications & Social Media, The Coca-Cola Company
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company’s corporate social media... Read More →
avatar for James Donovan

James Donovan

Vice President, Inside Sales, Clear Channel
James began as an intern with The Bank of New York on Wall Street. After working in Securities Lending for several years he was selected to join JP Morgan’s Global Services Management Program where, upon graduation, he secured a coveted position within the Common Custody Solutions Group in Dallas, TX. In 2001 he moved to Atlanta and joined EarthLink Wireless’ Sales Operations & Distribution unit. During his tenure with EarthLink... Read More →
avatar for Matt Jones

Matt Jones

General Manager Mobile, The Home Depot
Matt Jones is General Manager, Mobile for The Home Depot, the world’s largest home improvement retailer. He oversees mobile and tablet products core to the company’s interconnected retail strategy including Home Depot’s mobile web site, and native apps for iPhone, Android, Windows. Prior to joining The Home Depot in 2011, Jones was Vice President, Mobile Strategy and Operations at Gannett/USA TODAY where he managed the company... Read More →
avatar for Kevin Petersen

Kevin Petersen

President, AT&T Digital Live
Kevin Petersen is president of AT&T Digital Life, Inc. Kevin is responsible for leading the launch of AT&T Digital Life services including Home Security, Home Automation, Home Healthcare, Energy Management and International Wholesale Services. Prior to this role, Kevin served as senior vice president of Consumer & Wireless Strategy for AT&T Mobility and Consumer Markets, leading cross-functional teams to develop, analyze and... Read More →


Wednesday October 9, 2013 5:30pm - 7:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

Digital Art Party
Each year Digital Atlanta hosts an event that highlights the intersection of art and technology. This year, we're stepping it up a notch and partnering with WonderRoot to showcase local artists' digital works and interactive media! Projects will aim to activate, enliven and interact with the audience of Digital Atlanta, who will then have a chance to vote for their favorite piece. The digital arts showcase will seek to create connections between the arts community and the technology and design communities to share influence of the creative class in our city.

Come out for an electrifying night of digital art as we party long into the night!

Virginia Byers and Aria Ritz Finkelstein - Automatic Drawing
Mixed media
Automatic Drawing is one project within a series of experiments investigating the use of small electronics and open source programming as research, drawing, and construction tools. Specifically, it harnesses a self-navigating quadcopter as a painting tool.

Andrew Quitmeyer, Ava Ansari, Michael Nitsche, Digital World and Image Group, The Back Room, and Anonymous Iranian Performers - Subway
Android Camera Library, Adobe After Effects
The Subway project digitally joins performers and activists from Atlanta and New York with participants in Teheran to digitally circumvent restrictive laws against dancing in Iran. Together, they create a new hybrid performance spanning the digital and physical boundaries of three cities. The piece uses digital technology to break a dance video documentation into individual frames, which become the basis for a cell phone application that allows performers in Iran to re-enact individual poses. Finally, each pose is sent back and re-assembled in the documentation of the shared event. 

Mary Stuart Hall - Thinking of you thinking of me
Max MSP software with X-Box Kinect as a sensory
An interactive video installation, Thinking of you thinking of me, seeks to engage conference participants and the general public to explore the permeable boundary between viewer and content generator.  When the viewer approaches the TV screen they will see a live image of themselves but scrolling text will appear above their heads.  The X-Box Kinect delivers the live image of the viewer and senses when a face is present.  When a face, or multiple faces, are present, scrolling text will appear above their heads.  The text in the thought bubble is from John Dewey’s essay on qualitative thought.  Thinking of you thinking of me invites viewers to engage in the installation and provides a catalyst to reach beyond the conference and construct their own meaning, knowledge and experience.  
 

Wednesday October 9, 2013 6:30pm - 9:00pm
11th Floor Atlantic Station
 
Thursday, October 10
 

10:30am

Digital Identity: Redefining Ourselves, Our Business, Our World
This session will explore the concept of digital identity - personal, professional and social - and how this digital construct is changing the way we interact with others, the way we conduct business, and the way we address global issues. Topics include: elements of digital identity, creation of digital identity, determining value and worth in a digital age, and protecting it. Using real-world examples the session culminates with a look through the looking glass: as we define our digital selves, who will we meet on the digital side of the mirror?

This session is appropriate for those interested in:
1. the cultural revolution of digital technology;
2. understanding how customers define themselves digitally for marketing purposes;
3. engaging students to learn more effectively in this digital era;
4. addressing global concerns through digital advocacy (such as global health, etc.).
5. those curious in what digital identity is and how it is different from other forms of identity
6. those who want to protect their digital identity

Speakers
avatar for Deborah Gonzalez

Deborah Gonzalez

Founder, Law2sm, LLC
Deborah Gonzalez, Esq. is the founder of Law2sm, LLC, a new legal consulting firm focusing on helping its clients navigate the legal issues relating to the new digital and social media world.  Deborah graduated from New York Law School in 1997. Following graduation, she built a successful boutique practice in New York City, focusing on the arts, music and entertainment scene. In 2007, Deborah relocated to Georgia where the University... Read More →


Thursday October 10, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

The Circle Strategy
A year ago, we were in a bad place. High employee turnover and low morale. Flawed internal development processes and inconsistent quality in our work. Almost overnight, that changed with one key implementation in our culture: teamwork. In this session, I'll cover how cross-functional teams and agile development increase innovation, quality, customer satisfactions and employee morale. I'll discuss:
-Values and how to create them in an organization
-Rally your team behind these values
-Benefits of cross-functional teams
I'll explain how these changes, The Circle Strategy, can ignite a similar breakthrough for other digital agencies and organizations.

Speakers
avatar for Geoff Wilson

Geoff Wilson

President and CEO, 352 Media Group
Geoff Wilson is President and CEO of 352 Media Group, an Atlanta digital agency he started more than 15 years ago out of a dorm room. 352 creates websites, software and marketing campaigns for clients ranging from start-ups and mid-size businesses to prominent brands like Microsoft and Wells Fargo.


Thursday October 10, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

The role of Innkeeper in the post industrial digital world
The role of the Innkeeper in a Digital World has changed with advancements in travel, communication and technology but what does this mean for the guest, the local community and global brands.

Speakers
avatar for Pablo Henderson

Pablo Henderson

Marketing Manager, W Hotels
After 15 years consulting for the hospitality industry, lifestyle brands and consumer goods companies, Pablo Henderson joined W Hotels in 2011 where he continues to enjoy exploring the relationship between experiential luxury brands and the creation of hyper-local content through marketing partnership. Pablo received a 2103 Innovation in Technology Award from the Georgia Hospitality and Lodging Association for his development of the first free... Read More →


Thursday October 10, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Are We There Yet - Designing UX for Kids
This will be a high level, but comprehensive look at designing websites, apps, and experiences for kids. We will look at techniques, best practices, and considerations when designing UX for kids. I'll draw on experiences from my jobs designing for education and Cartoon Network.

Speakers
avatar for Justin	Smith

Justin Smith

Senior UX Architect, Cartoon Network
My name is Justin Smith and I am the Senior UX Architect for Cartoon Network. I got into UX while studying at Georgia Tech and I've been designing experiences for kids for almost 6 years. I've learned a few things in doing so and would love to share those learnings with others. I currently work on initiatives for CartoonNetwork.com as well as Cartoon Network's suite of web and mobile products.


Thursday October 10, 2013 10:30am - 12:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Engaging Digital & Data-Driven Volunteers: Stories from ATL Hackathons
Thursday October 10, 2013 10:30am - 12:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Maximizing Advertising & Production Budgets with Archival & Stock Video, Photo & Audio
As production budgets are being squeezed tighter, creatives in various industries including advertising, education, television/radio, gaming, marketing, and film (to name a few) are turning to stock and archival footage libraries to license content (photo and video) for their project needs. 

This session will touch on: best practices of content licensing, creative use examples of archival and stock footage, budgeting and maximizing production budgets, corporate and small business considerations, and more... 


Moderators
avatar for Joe Hix

Joe Hix

SVP Strategic Solutions, Moxie
Joe’s M.O. : Powerful marketing is created at the intersection of insight, integrated strategy, creativity and technology.  For the last 10 years Joe has been working and delivering integrated consumer experiences for Fortune 100 brands. He's led cross-functional client, vendor and agency teams to deliver seamless consumer experiences in the Telecommunications, Finance, Insurance, Pharmaceutical and Hospitality verticals. Clients... Read More →

Speakers
avatar for Nick Gebhardt

Nick Gebhardt

Assoc. Creative Director, Koch Creative Group
Nick Gebhardt has been an advertising agency copywriter for 13 years. He’s created campaigns for clients as small as his mother’s real estate firm and as large as the world’s scariest cell phone company. Gebhardt has developed work across print, TV, and Web and still contends outstanding radio can be the most challenging. He has worn the hat of a photojournalist, content manager, short story author, bassist and Associate... Read More →
avatar for Vlad Gorenshteyn

Vlad Gorenshteyn

Digital Marketing Lead, CNN ImageSource
Vlad is an Atlanta-based, award-winning digital marketer with over 10 years’ success developing/managing marketing programs using social, video, web, email and live-event productions. His background includes work with ad and entertainment agencies as well as content licensing companies and independent film productions. A digital marketing/pr strategist by trade, Vlad currently leads brand and marketing initiatives for CNN ImageSource. Visit... Read More →
avatar for Tom Jordan

Tom Jordan

Licensing & Content, CNN ImageSource
Tom has worked with various content licensors including Corbis Inc. PictureArts, Jupiterimages and most recently (2008) CNN ImageSource where he is the Sr. Account Executive - responsible for licensing CNN content across all platforms to the Cable/Network TV, Advertising/Corporate, and Internet/New Media/Gaming business verticals.  For over 15 years, Tom has worked on projects with just about all major ad agencies, TV networks, film... Read More →
avatar for Carlos Ricque

Carlos Ricque

Creative Director, Screenwriter, Content Creator
Carlos started out writing tray-liner copy for a fast food restaurant. He kept at it, and moved on to create campaigns for clients including Coca-Cola, Cingular, Delta Airlines, Panama Tourism and Verizon Wireless. As a Creative Director, Carlos has led both digital and traditional agency teams to win accounts, develop multi-platform campaigns, launch new products and reposition brands.  He is currently based in New York, partnering with... Read More →


Thursday October 10, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

How To Be a Bada** Social Storyteller
How do you become a GREAT social storyteller?  With information coming at us from all areas, including; mobile, social, television, iPad's, etc., how can you be a stand out storyteller?

This session walks you through creating compelling Vine videos, Instagram photos, Facebook posts and Tweets that will take your business to the next level. 




Speakers
avatar for Julie Marateck

Julie Marateck

Social Media & Community Manager, Atlantic Station
Julie Marateck is the Social Media & Community Manager at Atlantic Station, where she curates social content and leverages social strategy.  From 2008-2012 Julie was on the PR/Marketing team at the High Museum of Art. She is also a successful travel Photographer having traveled to Europe, Australia and Africa. She lives in Midtown, Atlanta with her very adorable cat.  


Thursday October 10, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The news media is evolving, and so should your PR approach
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media.  Further, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new PR approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable PR content. 

Speakers
AR

Anna Ruth Williams

Principal, AR|PR
An entrepreneur, Anna Ruth founded AR|PR in 2012, which provides public relations and interactive marketing strategies to technology leaders and innovative startups. | | Anna Ruth has a proven record of executing strategic online marketing campaigns and securing media coverage in some of the nation’s biggest outlets, such as Atlanta Journal-Constitution, Chicago Tribune, Christian Science Monitor, Fast Company, Forbes... Read More →


Thursday October 10, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Designing for Social Change: Getting Technically Savvy and Socially Conscious
Social Good - what does that term truly mean? It's currently appearing on every news feed, hash tag string, and trending topic across the world. In this session, designers and community organizers alike will learn what it means to effectively use design for social change. Duty of Design's Founder India Aleah Hayes will guide attendees through a human centered design approach and resolving real word problems with design solutions. Attendees are encouraged to see that there is an art to advocacy and an advocate that lives within all artists.

Speakers
avatar for India Aleah Hayes

India Aleah Hayes

Founder, The Duty of Design
India Aleah Hayes is the Founder of The Duty of Design. This award-winning company is a little different from the rest. Using a modular needs assessment tool, discounted and free design services are provided to charitable organizations and non-profits. Hayes’ motto is awe-inspiring design work does not have to be expensive— all you need is an idea and a cause to spur action, spread awareness, initiate... Read More →


Thursday October 10, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Creating a Contextually Relevant World
In a time when the phrase "Content is King" has been completely worn out, it's time to reset and go back to good old-fashioned storytelling. Technology, devices and the Internet have created a dynamic environment for developing a brand story – but they’ve also created a tendency to over-engineer advertising. From Facebook profiles to TV spots, the most powerful campaigns – regardless of fancy technology or whizz-bang code – are the ones that have the strongest context for the audience. Learn from a veteran content strategist about how the only true strategic need is context – which makes every story scalable and relevant.

Speakers
avatar for Sunni	Thompson

Sunni Thompson

Associate Digital Strategy Director, JWT Atlanta
Sunni heads up the content strategy discipline, which governs the digital content developed for clients such as the United States Marine Corps, Pennzoil and Quaker State. She is charged with making sure executions such as websites, mobile campaigns and social networking profiles appropriatelyalign with the needs of the brand. | | Sunni achieves measurable results by using research and data to drive insight and inspiration throughout the... Read More →


Thursday October 10, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Digital Newsroom: Harnessing the New Newsroom
How do you interface with the next generation of media? Join this lively, irreverent and outright expert panel discussion on the new news business. More social, more global and less centralized, the new digital newsroom can be intimidating for outsiders. Our panelists join us from the full spectrum of professional media and will open your eyes to emerging realities and what you can do about it. How has media evolved, what’s going on now, and what are emerging trends in news capture? How can you and your organization interface more productively and professionally with a more decentralized, yet technically optimized, media world?

Panelists:
  • Thomas Wheatley - News Editor, Creative Loafing
  • John Murgatroyd - Field Producer, CNN
  • Ed Parry - Producer, "Raising America" HLN
  • Annalee Penny - News Reporter, CBS Atlanta
  • Bryan Leavoy - Digital Content Manager, WSB TV


Speakers
TL

TJ Lane

Senior Account Executive, Write 2 Market
Our moderator for this session is TJ Lane. A senior account executive at Write2Market, T.J. Lane is an Emmy Award winning journalist with 20 years of experience telling some of the world's top stories. He joined the Write2Market team from CNN, where his credits include coverage of the Centennial Olympic Park bombing, the events of September 11, Hurricane Katrina, the Indian Ocean tsunami, and the Arab Spring among others. His ability to... Read More →


Thursday October 10, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Marketing with Mobile in Mind: Its Effect on Social & Content Marketing
The panel will focus on how the mobile channel should be leveraged and integrated into all social media and content marketing efforts. We will discuss how to capitalize on several key mobile tent poles that drive social engagement, reach and content views, including: Messaging (including SMS, MMS and all in-app push notifications), geo-targeting, geo-fencing and content distribution and syndication. 

Speakers
TB

Troy Brown

Senior Vice President, Digital/Social/Mobile, MSL Atlanta


Thursday October 10, 2013 3:30pm - 5:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Best Practices & New Strategies for Digital Fundraising
Thursday October 10, 2013 3:30pm - 5:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Growing the Team You Need: How to Build an Experienced Strategy Team

Join Kelley as she shares insight into building a "big E" experience team, which is absolutely necessary to leverage the array of digital technologies we have before us.  As channels proliferate and tactics multiply, team structures and dynamics must be fluid, participatory, and creative.   


Kelley has has built teams both agency and client-side, for major brands, so you can benefit from her unique perspective and hands-on experience.  Don't miss this opportunity to learn from a pro how to create your own Dream Team.


Speakers
avatar for Kelley Price

Kelley Price

Kelley Mitchell Price is a recognized digital experience expert, working with major brands and non-profit organizations to improve their businesses. For the past 14 years, Kelley has been helping brands realize the business value of customer-centric experience design, harmonizing digital activations created for customers with the marketing strategies that get them there. Kelley’s unique point-of-view combines powerful digital... Read More →


Thursday October 10, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

6:30pm

Building a Hyper Local Community
Speakers

Thursday October 10, 2013 6:30pm - 8:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363
 
Friday, October 11
 

8:30am

New Media Ethics
Do new technologies and new approaches to storytelling mean it’s time for a new way of thinking about journalism ethics?  Participants will test their own assumptions about what is ethical and have an opportunity to contribute to a dialogue on media credibility in the digital era. The future of journalism will be considered as part of the sweeping changes underway in the media industries. Presenters: Dr. Keith Herndon, University of Georgia, and Dr. Danielle Williams, Georgia Gwinnett College.

Speakers
avatar for Keith Herndon, Ph.D.

Keith Herndon, Ph.D.

Visiting Professor, Journalsim, University of Georgia
Keith Herndon, Ph.D., is a visiting professor of journalism at the University of Georgia's Grady College and president of Internet Decisions, LLC. He was a founding executive of Cox Enterprises' Internet division, serving as a vice president of operations and product development.  His media career began as a business reporter and editor at The Atlanta Journal-Constitution. Herndon’s doctorate in Media and Information is from Australia's Curtin... Read More →
avatar for Danielle Williams, Ph.D.

Danielle Williams, Ph.D.

Assistant Professor, Film, School of Liberal Arts at Georgia Gwinnett College
Danielle E. Williams, Ph.D., is an assistant professor of film in the School of Liberal Arts at Georgia Gwinnett College. While completing her doctorate in Communication at Georgia State University, Williams worked in the Department of Communication at Kennesaw State University teaching communication research methods and media studies courses.  She has also worked as researcher on projects for Internet Decisions, LLC, and the Georgia... Read More →


Friday October 11, 2013 8:30am - 10:00am
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

8:30am

Board Games to Big Ideas: How Games We Played Growing Up Can Help Us Build Better Teams, Develop Smarter Strategies
Ever tried to Connect 4 ideas together to make a 360° campaign? Do you know your objective but don't have a Clue where to start, or do you think your team's got a Monopoly on great ideas? Ok, enough with the puns. Everybody played board games growing up; they're where we learned some of our earliest lessons about teamwork and strategy. And, surprisingly, a lot of the concepts we learned back then are still applicable to the creative world we live in today. In this session, 22squared Digital Design Director Dan Brown will discuss how "gamifying" the creative process can breathe new life into brainstorming sessions, help us learn from our losses and develop winning strategies for our clients. After all, in the agency world, it is about whether you win or lose but it's also about how you play the game.

Speakers
DB

Dan Brown

Digital Design Director, 22squared
Dan has 11 years of experience as a director, creative lead and designer concepting and executing cutting-edge work for Fortune 500 companies, including The Coca-Cola Company, The Home Depot, Hewlett-Packard and Verizon.


Friday October 11, 2013 8:30am - 10:00am
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

8:30am

How slow websites steal $500B/year from retailers 

Most web professionals are well-versed in the first lesson in web performance: nobody likes a slow website; faster is always better. However, few realize what a large impact website performance has on the bottom line.

This session will show, using data, how retailers are losing out on over $.5 Trillion /year in revenues because our attention spans are shorter than our page load times.


Speakers

Friday October 11, 2013 8:30am - 10:00am
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

9:00am

Fly Delta: Sharing the Journey

Travel is inherently social, and Delta’s passengers already love to share their travel moments through Facebook.  But there was an opportunity to make sharing those moments seamless and drive more value to both Delta and our social customers through a mobile integration using Facebook’s Open Graph actions.  If you are looking to make an impact in Facebook beyond your advertising and publishing strategy, come learn how you Delta went about owning the travel graph and how you can get started on your company’s own Open Graph strategy.


Moderators
avatar for Scott Struletz

Scott Struletz

Social Product Manager, Delta Airlines
Scott Struletz is a Social Product Manager on the eCommerce Channels team at Delta. In this role, he manages overall social platform strategy as well as integration of social into Delta’s various digital channels.  Previously, Scott worked with several Atlanta startups including Scoutmob and GetMarried.com.  He is a graduate of The University of Georgia’s Terry College of Business undergraduate program and Emory... Read More →

Speakers
avatar for Yvett Evans

Yvett Evans

Client Partner, Facebook
Yvett Evans has over 10 years of experience in the digital and social media space.  She is currently a Client Partner with Facebook where she has spent the last 2 years consulting with some of the leading global travel brands including Marriott, Hilton, Intercontinental Hotels Group and Delta to develop custom strategies for exceeding performance marketing objectives.  Prior to joining Facebook, she was the Director of Business... Read More →
avatar for Jonathan Mayfield

Jonathan Mayfield

Mobile Product Manager, Delta Airlines
Jonathan Mayfield is a Mobile Product Manager on the eCommerce Channels team at Delta.  He is responsible for management and development of the product roadmap and strategy for all of Delta’s mobile apps including iOS, Android, BlackBerry and Windows Phone. He has been at Delta since 1998 and in this role since 2010.


Friday October 11, 2013 9:00am - 10:00am
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

How to Set-Up, Launch and Run a Mobile Marketing Campaign.

We've all heard the case studies about mobile marketing, but very few speakers provide actionable ideas on how to put mobile marketing to work for the typical business. 

Join Jamie Turner, co-author of the #1 best-selling mobile marketing book "Go Mobile," in an engaging and lively presentation designed to help your business set-up, launch and run a mobile marketing campaign. This practical, hands-on presentation will provide you a roadmap on how to grow your business with this amazing new technology. 

Questions Answered

  1. How do I get past the basics and put mobile marketing to work for my business?
  2. What are the steps involved in setting-up, launching and running an effective mobile marketing campaign?
  3. How can I measure the ROI of my mobile marketing campaign?
  4. What are the most common mistakes businesses make when running a mobile marketing campaign?
  5. What are the lessons I can learn from the companies that have successfully leveraged mobile marketing?

Speakers
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money... Read More →


Friday October 11, 2013 10:30am - 11:00am
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

News Delivery: Form and Function
As more people turn to their mobile devices for news and information, the news media is forced to rethink its audience strategy once again.  Join our panel of media experts as they explore the forms and functions of news delivery with an eye to the future.

Speakers
avatar for Zane Cochran

Zane Cochran

Graduate Student, Georgia Institute of Technology
Zane Cochran is a graduate student studying human computer interaction at the Georgia Institute of Technology. He previously studied computer science at Berry College where he helped establish the physical computing lab. Cochran received his bachelor’s degree in public relations from the University of Texas and worked at Sommers Public Relations as its senior account executive in Austin, Texas. His research includes wearable technology... Read More →
avatar for Keith Herndon, Ph.D.

Keith Herndon, Ph.D.

Visiting Professor, Journalsim, University of Georgia
Keith Herndon, Ph.D., is a visiting professor of journalism at the University of Georgia's Grady College and president of Internet Decisions, LLC. He was a founding executive of Cox Enterprises' Internet division, serving as a vice president of operations and product development.  His media career began as a business reporter and editor at The Atlanta Journal-Constitution. Herndon’s doctorate in Media and Information is from Australia's Curtin... Read More →
avatar for Daphne Sashin

Daphne Sashin

Producer, CNN iReport
Daphne Sashin is a producer at CNN iReport, the network’s global participatory news community, where she curates and verifies the best user-generated content. She specializes in finding sweet, heartwarming and emotional stories that people want to read and share. Sashin was previously a staff writer at the Orlando Sentinel. She is a graduate of Barnard College and Columbia Graduate School of Journalism. Follow her on Twitter @dsashin.
avatar for Danielle Williams, Ph.D.

Danielle Williams, Ph.D.

Assistant Professor, Film, School of Liberal Arts at Georgia Gwinnett College
Danielle E. Williams, Ph.D., is an assistant professor of film in the School of Liberal Arts at Georgia Gwinnett College. While completing her doctorate in Communication at Georgia State University, Williams worked in the Department of Communication at Kennesaw State University teaching communication research methods and media studies courses.  She has also worked as researcher on projects for Internet Decisions, LLC, and the Georgia... Read More →


Friday October 11, 2013 10:30am - 12:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Don’t hate the player or the game: L33t Advertising FTW
A lot of companies out there shy away from entering into the gaming space by making the mistake of viewing "gaming" as a one-dimensional platform that only reaches super nerds. From BDEs, DLCs and NUads to video consoles, social gaming and mobile apps, the gaming world has become a multi-faceted advertising opportunity that reaches a highly engaged and influential audience outside of the traditional "Gamer" persona. Learn from Creative Technology Director, Jeff Small, why you should not be afraid to venture into relevant video game advertising.

Speakers
avatar for Jeff Small

Jeff Small

Director of Creative Technology & Marketing Services, JWT Atlanta
As the head of creative technology at JWT Atlanta, Jeff Small brings the latest in online experiences and innovations to brands including the United States Marine Corps, Transamerica, FEMA, SCANA Energy, Shell, USVI, Pennzoil, Quaker State and Jiffy Lube. he leads the teams in Atlanta and Dallas overseeing the design, execution and optimization for all digital properties and experiences. Jeff also leads the marketing sciences department, which... Read More →


Friday October 11, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Lessons Learned from the Final Four
The 2013 NCAA® Men’s Final Four® in Atlanta had the highest attendance in event history with nearly 150,000 residents and visitors participating in events from April 5 – 8. Digital media played an unprecedented role in this year’s event, particularly in promoting events happening beyond the two semi-final and championship games. As head of marketing for the Final Four, our challenge was to create compelling messages for Atlanta residents first, and basketball fans and visitors second, that would drive awareness of and participation in all of the activities surrounding the Final Four games. From the Big Dance Concert Series to the ultimate fan fest, Bracket Town, to a 5K race, and for the first time the Division II and III Men’s final championship games in the same host city.  The digital mix for this large scale event included many firsts - a highly interactive smartphone app, a hyper-local website, a six-month campaign for social media engagement on multiple platforms, email marketing, a social media command center, onsite social media street teams, and a unique mix of online contests and promotions – all throughout Final Four weekend.

Results included:
6,800 Facebook fans
4,300 Twitter followers
183,230 website pageviews

Speakers
avatar for Sharon Goldmacher

Sharon Goldmacher

President & CEO, communications21
Sharon Goldmacher | President & CEO - communications21 | Sharon Goldmacher has 25+ years of experience in marketing PR and interactive strategies and execution. Her clients range from consumer products to real estate, sports, technology and more. | Sharon founded communications 21 (c21) in 1992 as a full-service marketing PR and design firm, and now includes interactive and environmental marketing to meet client needs. | She is... Read More →


Friday October 11, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

10:30am

Why how you define failure matters
Too often in startup culture, founders attempt to mimic the success of other companies. 

The problem is, no matter how detailed the road map, your success is specific to you, your team, and the resources you had available at the time of launch.  What I can do though, is learn from your mistakes, because mistakes are unfortunately repeatable (over and over again by different people in the exact same ways).

So rather than shun discussing how we have 'failed,' why not change how we view failure so that it is something that empowers the startup community in Atlanta. 

Speakers
AS

Amber Saunders

Founder & President, Enrichment Prep
Amber is the founder of Enrichment Prep, a standardized test preparation company that provides measureable and affordable test preparation services to low income students in the Atlanta area. In 2010, Amber was the recipient of the 100 Urban Entrepreneurs start-up grant, which included $10,000 in start-up funding for Enrichment Prep and 8 weeks of intensive business mentoring and training by the nation's thought leaders and entrepreneurs. As a... Read More →


Friday October 11, 2013 10:30am - 12:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Games & Gamification for Business: a Practical Overview
Leveraging games and gamification platforms to drive brand engagement, lead generation, e-Learning and the collection of crowd insights.  Business case studies highlighting best practices.  

Speakers
avatar for Dan Kehoe

Dan Kehoe

Founder & CEO, Zobee


Friday October 11, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

Augmented Reality: Transforming Gaming into Game Changing Business Applications

So you are already familiar with the “Yellow First Down Line” in football broadcasts.  Well, the empowering technology behind that down line is known as Augmented Reality and it is going to change the way that products are marketed and how consumers interact with those products.  

Merlin is the world’s most innovative Augmented Reality Company and founder, Margaret Martin, will demonstrate how enterprises are integrating AR into their product and service offerings today. 

 

This session will include:

  • A brief history of Augmented Reality
  • A demo and Insights into AR content creation
  • Creating analytics around your AR experiences
  • A hands on opportunity to play with this amazing technology
  • An opportunity for Q&A

Speakers
avatar for Margaret Martin

Margaret Martin

Founder and CEO, Merlin Mobility
Margaret Martin, Founder and CEO of Merlin, the leader in enterprise Augmented Reality, has over 20 years of experience in leading breakthrough, enterprise level software companies to commercial success. Margaret is a 3rd generation native Atlantan and her experience includes 20 years in the Los Angeles, Silicon Valley and Portland technology markets as well. Margaret founded Merlin with a $60K GRA Grant and has enabled the company to be customer... Read More →


Friday October 11, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

1:30pm

The Total Experience: Why live sports venues are integrating fantasy sports data
Atlanta’s new Falcons super-stadium and the fantasy sports market have one thing in common – both are worth $1 billion.  With the help of cutting-edge sports marketing experts, the futuristic stadium will lead the nation in its integration of fantasy football.  Set to open in 2017, the venue is expected to boast a fantasy football lounge, which will cater to Falcons fans that participate in fantasy football leagues.  A facility of this magnitude will be a Big Data feat – generating sports analytics in real time and helping fantasy players get a leg up in the competition while enjoying live gridiron action.

Speakers
DB

Diane Bloodworth

Founder, Competitive Sports Analysis (CSA)
In 2010, Diane Bloodworth founded Competitive Sports Analysis (CSA), a cutting-edge sports analytics company, and subsequently launched leading fantasy sports tool, scoutPROTM. Diane is a serial entrepreneur and previous founder of an IT process improvement consulting firm that was acquired in 2003. She has more than 25 years of experience in the technology industry with experience at... Read More →


Friday October 11, 2013 1:30pm - 3:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Future Proof: Identifying the Trends and Technologies for the Digital Future
The playbook for providing consumers with unique content on all platforms is ever evolving. Fans want to be able to have connectivity, customization and conversations at any point during a sporting event.  How are content creators providing the tools for fans to customize their experience? Content creators are realizing the significance of data, meta tagging, personalization, wireless connectivity, social media and volume metrics  In this session, Pete Scott, VP of Emerging Media Technologies and his team can discuss the six buckets of “future proofing” and how Turner is utilizing it for its marquee brands. They also will discuss why “future proofing” is so important within the industry.  

Speakers
avatar for Pete Scott

Pete Scott

Vice President of Emerging Media, Turner Sports
Pete Scott is vice president of emerging media for Turner Sports.  In this role, Scott Pete oversees digital operations and technology for delivery for the entire Turner Sports digital portfolio which includes TNT OverTime on NBA.com, TNT RaceBuddy, PGA.com’s PGA Championship Live and most recently Bleacher Report.  In addition, Scott oversees the company’s strategic partnership with Yahoo! Sports   Prior to his... Read More →


Friday October 11, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

3:30pm

Agile Web Development and Marketing for Start-ups
In this paired panel, Atlanta start-up ColdLife Organics and Atlanta digital agency 352 will discuss website development and digital marketing for start-ups.

ColdLife’s team will discuss how start-ups should approach digital, including:

- Peaks and valleys of marketing a start-up

- How to leverage digital in a traditional industry

- What start-ups should look for when finding an agency partner

352’s team will discuss how agile development and marketing benefits start-ups, including:

- Getting a product to market faster (average 6 weeks compared to 6 months)

- Continually iterating off product to make it better while making money

Speakers
EE

Erin Everhart

Director of Digital Marketing, 352
Erin Everhart is the director of digital marketing at 352, a digital agency providing design, development and marketing solutions. She's a contributing author for Mashable, Search Engine Land, Search Engine Watch and Small Business Trends, and speaks at conferences nationwide, including SES, SMX and PubCon. Based in Atlanta but born and bred a Florida Gator, Erin is an avid tennis player and is one of the few people who actually likes grammar.


Friday October 11, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

5:30pm

Digital Atlanta Closing Party
Come celebrate our wrap up to the 2013 conferernce with a few drinks...and even some dinner!

This party is open to the public so join us.

The very talented Alexis Vear will perform.  Check her out at http://alexisvear.com/.

Friday October 11, 2013 5:30pm - 8:00pm
Twelve Hotel 361 17th St NW Atlanta, GA