Digital Atlanta 2013: Grid

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11th Floor	A - 2nd Floor Conference Room	B - Lobby (in room with Registration)	C - 12th Floor Conference Room 1	D - 12th Floor Conference Room 2	Hackathon - 2nd Floor Conference Center	MAIN - 11th Floor

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Tech Cocktail’s Atlanta Mixer & Startup Showcase 6:30pm - 9:00pm

Speaker Tweet-Up 6:30pm - 9:00pm

From Zero To One Of The Most Admired Brands In Social 10:30am - 12:00pm

Accelerating Marketing Innovation in the Digitally Disrupted World 1:30pm - 3:00pm

Social Media Policies - How Dull is That?! 3:30pm - 5:00pm

Social Media Moneyball 1:30pm - 3:00pm

Predicting Resonation 3:30pm - 5:00pm

How Social Media and SEO Work Together 10:30am - 12:00pm

The World of Social Hardware 1:30pm - 3:00pm

Words that Work: How to Craft Messages that Deliver Capital, Earn Headlines and Build Buzz 3:30pm - 5:00pm

The Benefits of Google Authorship for Your Website 1:30pm - 3:00pm

Digital Atlanta's Physical to Digital Hackathon 10:30am - 3:00pm

Opening Keynote - Bill Nussey, CEO of Silverpop 8:30am - 10:00am

How to be a Rock Star Community Manager 10:30am - 12:00pm

Native Advertising: The Future of Social 1:30pm - 3:00pm

Personalization is Killing the Internet 3:30pm - 5:00pm

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A - 2nd Floor Conference Room	B - Lobby (in room with Registration)	C - 12th Floor Conference Room 1	D - 12th Floor Conference Room 2	MAIN - 11th Floor

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Social Drip Marketing: How to Create ROI through Social Media 8:30am - 10:00am

Video Marketing Secrets: Fast Forward and Start from the End 10:30am - 12:00pm

Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World 1:30pm - 3:00pm

The Power of Social Media Analytics 3:30pm - 5:00pm

Digital Attribution Modeling 6:30pm - 8:00pm

Finding a 'blue ocean' that will take you from start-up to success 8:30am - 10:00am

Learn to Disrupt with WALTER, the Start-Up Agency Powered by JWT 10:30am - 12:00pm

The Evolution of the Consumer Path to Purchase 1:30pm - 3:00pm

Evolving the Customer Lifecycle in a Social Media World 3:30pm - 5:00pm

Never Going Back Again (How Five Innovations Have Changed Startups Forever) 10:30am - 12:00pm

10 Surprising Facts About Raising Money for Startups 1:30pm - 3:00pm

Storytelling 2.0: How technology is changing and capturing family stories 3:30pm - 5:00pm

State of Demand Generation 2013 6:30pm - 8:00pm

What Tupac knew about content marketing & why flipboard is the future of all media 1:30pm - 3:00pm

Email Marketing Bootcamp for Start-ups 3:30pm - 5:00pm

Applying Human Centered Design to Complex Interactive Experiences 10:30am - 12:00pm

Who Owns Your “Social Media” In The Corporate World? 1:30pm - 3:00pm

A Whirlwind of Buzz: How We Took #TornadoWeek Viral 3:30pm - 5:00pm

Fireside Chat: Everyday Leadership 6:30pm - 8:00pm

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11th Floor	A - 2nd Floor Conference Room	B - Lobby (in room with Registration)	C - 12th Floor Conference Room 1	D - 12th Floor Conference Room 2	MAIN - 11th Floor

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Digital Art Party 6:30pm - 9:00pm

Going Mobile – A Jump-Start into Building a Scalable Mobile Development Organization 8:30am - 10:00am

Social Visual Communication for Business: Building your Brand via the Top Social Visual Networks 10:30am - 12:00pm

Best Practices in B2B Online Marketing 1:30pm - 3:00pm

Creating Brand Advocates by Leveraging Content through Partners 3:30pm - 5:00pm

Crystal Balling: Atlanta Mobile Leader's Forecast 5:30pm - 7:00pm

Little Data: Big World 8:30am - 10:00am

Storytelling on the Move 10:30am - 12:00pm

Ethnography: A New Look at Your Audience 1:30pm - 3:00pm

Mobile & The Media: Strategies for Success 3:30pm - 5:00pm

Portfolio Optimization - How Savvy Search Marketers Are Taking Control in an Enhanced Campaign W... 8:30am - 10:00am

New Trends in Mobile Location 10:30am - 12:00pm

From the Desktop to the Aisle 1:30pm - 3:00pm

Build Your Audience Before Deploying Your Business 3:30pm - 5:00pm

Cleaning Up the Shopping Cart: Addressing Mobile's Lost Opportunity 10:30am - 12:00pm

Is Data the Death of Creativity? 1:30pm - 3:00pm

The Walking Dead (Data) 3:30pm - 5:00pm

Mobile is the new digital: The trends you need to know to succeed 10:30am - 12:00pm

Wearable Computing: Now, Near and Next Generation Wearable Technology 1:30pm - 3:00pm

The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe 3:30pm - 5:00pm

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A - 2nd Floor Conference Room	B - Lobby (in room with Registration)	C - 12th Floor Conference Room 1	D - 12th Floor Conference Room 2	MAIN - 11th Floor

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The Circle Strategy 10:30am - 12:00pm

The news media is evolving, and so should your PR approach 1:30pm - 3:00pm

Creating a Contextually Relevant World 3:30pm - 5:00pm

Are We There Yet - Designing UX for Kids 10:30am - 12:00pm

Maximizing Advertising & Production Budgets with Archival & Stock Video, Photo & Audio 1:30pm - 3:00pm

Growing the Team You Need: How to Build an Experienced Strategy Team 3:30pm - 5:00pm

The role of Innkeeper in the post industrial digital world 10:30am - 12:00pm

Designing for Social Change: Getting Technically Savvy and Socially Conscious 1:30pm - 3:00pm

Marketing with Mobile in Mind: Its Effect on Social & Content Marketing 3:30pm - 5:00pm

Building a Hyper Local Community 6:30pm - 8:00pm

Engaging Digital & Data-Driven Volunteers: Stories from ATL Hackathons 10:30am - 12:00pm

Best Practices & New Strategies for Digital Fundraising 3:30pm - 5:00pm

Digital Identity: Redefining Ourselves, Our Business, Our World 10:30am - 12:00pm

How To Be a Bada** Social Storyteller 1:30pm - 3:00pm

Digital Newsroom: Harnessing the New Newsroom 3:30pm - 5:00pm

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A - 2nd Floor Conference Room	B - Lobby (in room with Registration)	C - 12th Floor Conference Room 1	D - 12th Floor Conference Room 2	MAIN - 11th Floor	Twelve Hotel

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Board Games to Big Ideas: How Games We Played Growing Up Can Help Us Build Better Teams, Develop... 8:30am - 10:00am

How to Set-Up, Launch and Run a... 10:30am - 11:00am

Games & Gamification for Business: a Practical Overview 1:30pm - 3:00pm

Agile Web Development and Marketing for Start-ups 3:30pm - 5:00pm

New Media Ethics 8:30am - 10:00am

News Delivery: Form and Function 10:30am - 12:00pm

Augmented Reality: Transforming Gaming into Game Changing Business Applications 1:30pm - 3:00pm

How slow websites steal $500B/year from retailers 8:30am - 10:00am

Don’t hate the player or the game: L33t Advertising FTW 10:30am - 12:00pm

The Total Experience: Why live sports venues are integrating fantasy sports data 1:30pm - 3:00pm

Why how you define failure matters 10:30am - 12:00pm

Fly Delta: Sharing the Journey 9:00am - 10:00am

Lessons Learned from the Final Four 10:30am - 12:00pm

Future Proof: Identifying the Trends and Technologies for the Digital Future 3:30pm - 5:00pm

Digital Atlanta Closing Party 5:30pm - 8:00pm