Thursday, October 10 • 1:30pm - 3:00pm
The news media is evolving, and so should your PR approach

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Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media.  Further, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new PR approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable PR content. 


Anna Ruth Williams

Principal, AR|PR
An entrepreneur, Anna Ruth founded AR|PR in 2012, which provides public relations and interactive marketing strategies to technology leaders and innovative startups. Anna Ruth has a proven record of executing strategic online marketing campaigns and securing media coverage... Read More →

Thursday October 10, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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