Loading…
View analytic
Thursday, October 10 • 1:30pm - 3:00pm
The news media is evolving, and so should your PR approach

Sign up or log in to save this to your schedule and see who's attending!

Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media.  Further, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new PR approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable PR content. 

Speakers
AR

Anna Ruth Williams

Principal, AR|PR
An entrepreneur, Anna Ruth founded AR|PR in 2012, which provides public relations and interactive marketing strategies to technology leaders and innovative startups. | | Anna Ruth has a proven record of executing strategic online marketing campaigns and securing media coverage... Read More →


Thursday October 10, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (0)