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Wednesday, October 9 • 10:30am - 12:00pm
Cleaning Up the Shopping Cart: Addressing Mobile's Lost Opportunity

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More purchases than ever are conducted start to finish on digital channels, but rarely on a single device. With every jump from smartphone to tablet to desktop made in the course of a single purchase, brands and merchants risk losing customers to competitors.  The solution is to think in terms of multi-screen. The panel will discuss how to address the mobile shopping cart challenge by embracing the consumer’s proclivity for multiscreen behavior.

Moderators
avatar for Stephanie Critchfield

Stephanie Critchfield

Marketing & PR Consultant
A lifetime communicator, Stephanie has made a career out of helping businesses talk about themselves. It’s both an art and a science, uniting what can feel like disparate things: business goals and creative ideas. It involves everything from audience strategy to aligning teams and people to telling the right and most compelling story. Then, understanding both successes and failures. Stephanie has developed branded content strategies for a... Read More →

Speakers
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Danny Davis

Founder, Chief Executive Officer, Proving Ground
A lifelong technologist and entrepreneur, Danny is a vocal advocate of the need for more effective relationships between strategy and technology. His motivation is singular: to create better, more effective digital experiences for the end user. It all began in 1998, when he co-founded Spunlogic. He set out to tackle a pressing and under-addressed need in the marketplace — web design that better reflected user behavior. Serving as CTO, Danny... Read More →
CP

Carla Paschke

Marketing Strategy & Analytics Consultant, InterContinental Hotels Group
Carla recently completed a six-year tenure at the agency Engauge, where she served as Senior Director of Mobile Strategy and Innovation and was a founding member of their Digital Innovation Group. She was instrumental in propelling the agency into mobile and oversaw quality and growth of their mobile portfolio. She now serves as a Marketing Consultant for InterContinental Hotels Group. Carla enjoys sharing insights as a speaker and author, with... Read More →
avatar for Jon Yarian

Jon Yarian

Principal, SeaChange
Jon Yarian founded SeaChange in 2008 after working in Washington, DC, at a boutique PR firm and on Capitol Hill as a congressional press secretary. His clients have been featured in print and broadcast outlets including the Washington Post, Los Angeles Times, Wall Street Journal, Fox News, CNN and “The Daily Show with Jon Stewart.” In 2010, Jon served as an editor and writer on a political book for HarperCollins Publishers that reached... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (17)