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Wednesday, October 9 • 10:30am - 12:00pm
Cleaning Up the Shopping Cart: Addressing Mobile's Lost Opportunity

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More purchases than ever are conducted start to finish on digital channels, but rarely on a single device. With every jump from smartphone to tablet to desktop made in the course of a single purchase, brands and merchants risk losing customers to competitors.  The solution is to think in terms of multi-screen. The panel will discuss how to address the mobile shopping cart challenge by embracing the consumer’s proclivity for multiscreen behavior.

Moderators
avatar for Stephanie Critchfield

Stephanie Critchfield

Marketing & PR Consultant
A lifetime communicator, Stephanie has made a career out of helping businesses talk about themselves. It’s both an art and a science, uniting what can feel like disparate things: business goals and creative ideas. It involves everything from audience strategy to aligning teams and... Read More →

Speakers
DD

Danny Davis

Founder, Chief Executive Officer, Proving Ground
A lifelong technologist and entrepreneur, Danny is a vocal advocate of the need for more effective relationships between strategy and technology. His motivation is singular: to create better, more effective digital experiences for the end user. It all began in 1998, when he co-founded... Read More →
CP

Carla Paschke

Marketing Strategy & Analytics Consultant, InterContinental Hotels Group
Carla recently completed a six-year tenure at the agency Engauge, where she served as Senior Director of Mobile Strategy and Innovation and was a founding member of their Digital Innovation Group. She was instrumental in propelling the agency into mobile and oversaw quality and growth... Read More →
avatar for Jon Yarian

Jon Yarian

SeaChange, DIG TEAM
Jon Yarian founded SeaChange in 2008 after working in Washington, DC, at a boutique PR firm and on Capitol Hill as a congressional press secretary. His clients have been featured in print and broadcast outlets including the Washington Post, Los Angeles Times, Wall Street Journal... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
D - 12th Floor Conference Room 2 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (0)