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Monday, October 7 • 3:30pm - 5:00pm
Words that Work: How to Craft Messages that Deliver Capital, Earn Headlines and Build Buzz

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Digital entrepreneurs often struggle to clearly and effectively communicate their concepts. Whether it's a VC pitch, an interview with a reporter or simply writing a decent tweet, many start-ups suffer from confusing and contradictory messaging.

Jon offers 5 powerful rules for discovering the words that work and shares a simple day-to-day plan for putting them to use. Citing examples from emerging start-ups in travel, gaming, retail and more, Jon explains how every start-up should:

1. Start with purpose
2. Remember that people are interesting (and everything else is not)
3. Tell a story with a beginning, middle, and end
4. Listen to your conversation partner
5. Reduce, re-use and recycle

Jon also explains how to put these principles in action by walking through a day in the life of a busy start-up CEO.

The presentation:

- Identifies common causes of bad messaging
- Defines benchmarks for success
- Delivers concrete, actionable advice that any participant can put into effect immediately

Speakers
avatar for Jon Yarian

Jon Yarian

Principal, SeaChange
Jon Yarian founded SeaChange in 2008 after working in Washington, DC, at a boutique PR firm and on Capitol Hill as a congressional press secretary. His clients have been featured in print and broadcast outlets including the Washington Post, Los Angeles Times, Wall Street Journal, Fox News, CNN and “The Daily Show with Jon Stewart.” In 2010, Jon served as an editor and writer on a political book for HarperCollins Publishers that reached... Read More →


Monday October 7, 2013 3:30pm - 5:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (30)