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Wednesday, October 9 • 10:30am - 12:00pm
Mobile is the new digital: The trends you need to know to succeed

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Digital advertising has been traditionally associated with PCs and the Internet, but in today’s world, that is changing. Mobile has become the new digital.

Moderators
avatar for Kelly Hogue

Kelly Hogue

Regional VP, South & Central, Millennial Media
Kelly Hogue leads Millennial Media’s South and Central regions, where he is responsible for mobile partnership development with clients such as Home Depot, Walmart, Southwest Airlines and Nissan. Kelly joined Millennial Media in January 2010 after spending seven years as a sales executive with Advertising.com and AOL. | | Kelly holds a business degree from Bucknell University.

Speakers
avatar for David Chinnici

David Chinnici

Media Director, Mindshare
Dave is currently the Media Director and Mindshare lead for the United States Marine Corps, based out of the JWT/Mindshare Atlanta office. In this role, Dave leads all facets of the USMC’s Paid Media program, including the oversight of the Marine Corps’ partnerships with Google, NCAA, NBA, Xbox, and the UFC. Dave also was Co-Executive Producer for the Marine Corps’ first “Semper Fidelis All-American Game” that... Read More →
avatar for Jason Lang

Jason Lang

AT&T
During Jason’s 15+ years in media he’s lead strategy on innovative brands from Amazon.com to Wachovia at agencies on both coasts.  His career started in Washington DC introducing a tiny gecko to the armed forces for GEICO.  For the past 8+ years he’s specialized in the telecomm space starting with Alltel Wireless then leading the integrated T-Mobile planning team at Optimedia Seattle.   During his tenure with... Read More →
avatar for Sanarr McLaughlin

Sanarr McLaughlin

Manager, Interactive Marketing, InterContinental Hotels Group
Sanarr McLaughlin has 8 years of Digital Marketing experience, across multiple channels, including email, direct mail, search, display, and affiliate. She has worked within entertainment, retail and travel verticals to drive brand awareness and revenue for local companies like PatchWerk Recording Studios, national companies like Rooms To Go and The Home Depot, and currently, one of the world's leading hotel companies, InterContinental Hotels... Read More →
avatar for Rachel Pierce

Rachel Pierce

Rachel Pierce is an Associate Media Director at 360i where she develops media strategies integrated with advanced analytics in order to build strong foundations for client growth.  Throughout her tenure at 360i, Rachel’s leadership and innovation have led to many successful campaigns utilizing an extensive mix of digital touch points for renowned brands including Capital One and Equifax.    Prior to 360i, Rachel was a Media... Read More →


Wednesday October 9, 2013 10:30am - 12:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (59)