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Friday, October 11 • 1:30pm - 3:00pm
Augmented Reality: Transforming Gaming into Game Changing Business Applications

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So you are already familiar with the “Yellow First Down Line” in football broadcasts.  Well, the empowering technology behind that down line is known as Augmented Reality and it is going to change the way that products are marketed and how consumers interact with those products.  

Merlin is the world’s most innovative Augmented Reality Company and founder, Margaret Martin, will demonstrate how enterprises are integrating AR into their product and service offerings today. 


This session will include:

  • A brief history of Augmented Reality
  • A demo and Insights into AR content creation
  • Creating analytics around your AR experiences
  • A hands on opportunity to play with this amazing technology
  • An opportunity for Q&A

avatar for Margaret Martin

Margaret Martin

Founder and CEO, Merlin Mobility
Margaret Martin, Founder and CEO of Merlin, the leader in enterprise Augmented Reality, has over 20 years of experience in leading breakthrough, enterprise level software companies to commercial success. Margaret is a 3rd generation native Atlantan and her experience includes 20 years... Read More →

Friday October 11, 2013 1:30pm - 3:00pm EDT
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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