Digital Atlanta 2013

Knowing your audience is essential for developing a successful marketing strategy, yet the research required is often forgotten or ignored due to timing or budgetary constraints. As technology continuously progresses, consumer habits change. Utilizing a data-driven approach enables marketers to stay on top of the constantly evolving market environment to know consumers preferences. In this session, learn how ethnography allows marketers to use explorative interpretive research techniques to gain a better understanding of the changes taking place in the market, and to more effectively manage customer relationships.