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Wednesday, October 9 • 1:30pm - 3:00pm
Ethnography: A New Look at Your Audience

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Knowing your audience is essential for developing a successful marketing strategy, yet the research required is often forgotten or ignored due to timing or budgetary constraints. As technology continuously progresses, consumer habits change. Utilizing a data-driven approach enables marketers to stay on top of the constantly evolving market environment to know consumers preferences. In this session, learn how ethnography allows marketers to use explorative interpretive research techniques to gain a better understanding of the changes taking place in the market, and to more effectively manage customer relationships.

Moderators
avatar for Amy Manus

Amy Manus

Group Director of Marketing Services, Nurun
Amy Manus, Group Director of Marketing Serivces - Nurun Amy researches and evaluates the digital marketing landscape, directing clients’ innovation and marketing strategies, including social media and mobile. Amy has had extensive agency-side experience across all traditional and non-traditional media vehicles, and has worked with world class organizations such as: AT&T, The Coca-Cola Company, Clarins, Disney, Equifax, Havertys... Read More →

Speakers
avatar for Paulette Chafe

Paulette Chafe

Consultant
Paulette is responsible for driving consumer insight and innovation through branded digital experiences.  She has led strategy for agencies such as Grey & JWT Tech . Most recently, Paulette was SVP Strategy, Insight & Innovation at Moxie Interactive. It’s her view that real digital insights go beyond digital behaviors and must get to the core of the consumer psyche in order to build a stronger relationship.
avatar for Tracy Pilar Johnson

Tracy Pilar Johnson

Director of Ethnography, Nurun
"Tracy Pilar Johnson, Director of Ethnography: | As the director of ethnography, Tracy supports Nurun’s design thinking consulting practice globally and oversees the agency’s human-centered projects. Tracy holds a PhD in Anthropology from Columbia University and has 15 years experience applying anthropology to business settings and social issues. She has developed innovative research agendas for Fortune 500 clients, uncovered deep... Read More →


Wednesday October 9, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (29)