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Tuesday, October 8 • 6:30pm - 8:00pm
Digital Attribution Modeling

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Scientific Attribution

In the increasingly multi-channel world of digital marketing, there is a pressing need for a more accurate, holistic, and unbiased way to measure ROI for each media channel and make the right optimizations. BKV’s experience with managing large online media campaigns, combined with its analytics and statistical modeling expertise, has resulted in a superior method for online ROI measurement, called Scientific Attribution. By collecting data on every single touch point for a media campaign, BKV accurately assigns credit for purchases across all the media channels in a campaign, leading to more effective optimizations and increased ROI

Speakers
DM

Dave Mundo

VP, Analytics Director, BKV
| Dave’s 17 years of marketing analytics expertise has helped numerous clients measure the impact of their marketing investments via various statistical analyses. This work has enabled clients to increase the efficiency and ROI of their marketing investments. He is a regular digital ROI guest speaker for the Gateway Analytics Network (both in Atlanta and San Francisco), as well as other industry events including the Direct... Read More →


Tuesday October 8, 2013 6:30pm - 8:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (25)