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Tuesday, October 8 • 6:30pm - 8:00pm
State of Demand Generation 2013

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As technology brings marketers into a new world we need to take a fresh look at modern best practices. Follow Mathew along as he presents his most recent research in a two sided conversation on current best practices, and modern consumer demands. The research helps to answer the question "What are Modern Best Practices?" Mathew's research compares the strategies of the best of breed companies in every major segment with brand new consumer research to see how well we are meeting the current needs of consumers, and what truly are the modern best practices for demand generation.


Matthew Sweezy

An adventure junky, Mathew is never far away from a thrill. Mathew specializes in B2B marketing research with an emphasis on Demand Generation. He currently speaks on marketing automation, lead nurturing, ROI reporting, and advanced B2B marketing topics. He has spoken at Salesforce’s... Read More →

Tuesday October 8, 2013 6:30pm - 8:00pm EDT
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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