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Friday, October 11 • 10:30am - 12:00pm
Don’t hate the player or the game: L33t Advertising FTW

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A lot of companies out there shy away from entering into the gaming space by making the mistake of viewing "gaming" as a one-dimensional platform that only reaches super nerds. From BDEs, DLCs and NUads to video consoles, social gaming and mobile apps, the gaming world has become a multi-faceted advertising opportunity that reaches a highly engaged and influential audience outside of the traditional "Gamer" persona. Learn from Creative Technology Director, Jeff Small, why you should not be afraid to venture into relevant video game advertising.

Speakers
avatar for Jeff Small

Jeff Small

Director of Creative Technology & Marketing Services, JWT Atlanta
As the head of creative technology at JWT Atlanta, Jeff Small brings the latest in online experiences and innovations to brands including the United States Marine Corps, Transamerica, FEMA, SCANA Energy, Shell, USVI, Pennzoil, Quaker State and Jiffy Lube. he leads the teams in Atlanta and Dallas overseeing the design, execution and optimization for all digital properties and experiences. Jeff also leads the marketing sciences department, which... Read More →


Friday October 11, 2013 10:30am - 12:00pm
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (8)