Wednesday, October 9 • 8:30am - 10:00am
Portfolio Optimization - How Savvy Search Marketers Are Taking Control in an Enhanced Campaign World

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Search network traffic constitutes almost 50% of delivery to AdWords advertisers, yet Google restricts optimizations to the keyword level. With Enhanced Campaigns, Google further restricts an advertiser's ability to target, grouping together tablets and desktop users, while opting in all advertisers to smartphone traffic. Fortunately, with SEM tools, tag management systems and alternative networks, advertisers can optimize their marketing dollars across a variety of channels in an efficient, real-time process. Come learn how the savviest marketers are retaining control in an enhanced campaign world.


Andries de Villiers, Senior Vice President, adMarketplace
Matt O'Neill, Media Director, MEC Global


avatar for Matthew O'Neill

Matthew O'Neill

Media Director, MEC Global
Matthew F.E. O'Neill is a Director of Digital currently working on the B2B unit of AT&T's search program based out of New York. For his work on the account Mr. O'Neill was most recently honored with the Inspire Award issued by MEC to one individual in North America who demonstrates... Read More →
avatar for Andries de Villiers

Andries de Villiers

Senior Vice President, adMarketplace
Andries leads adMarketplace’s Advertising Sales and Marketing Operations. He joined the company in 2008 after serving as a Fixed Income Analyst at Bloomberg, LLP, where he specialized in CDS Basis Swaps. He started at adMarketplace as Sales Director and built the New York based... Read More →

Wednesday October 9, 2013 8:30am - 10:00am
C - 12th Floor Conference Room 1 Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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