Search network traffic constitutes almost 50% of delivery to AdWords advertisers, yet Google restricts optimizations to the keyword level. With Enhanced Campaigns, Google further restricts an advertiser's ability to target, grouping together tablets and desktop users, while opting in all advertisers to smartphone traffic. Fortunately, with SEM tools, tag management systems and alternative networks, advertisers can optimize their marketing dollars across a variety of channels in an efficient, real-time process. Come learn how the savviest marketers are retaining control in an enhanced campaign world.
Panelists:
Andries de Villiers, Senior Vice President, adMarketplace
Matt O'Neill, Media Director, MEC Global
