Monday, October 7 • 10:30am - 12:00pm
From Zero To One Of The Most Admired Brands In Social

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Customers of Dunkin’ Donuts tend to see Dunkin’ as part of their everyday lives, but six years ago the brand wasn’t even on social media, a large part of their customers’ lives. Over those six years Studiocom has partnered with Dunkin’ and taken an inbound, fan-centric approach to social and grown to one of the most admired and widely-covered social brands online. In this session we’ll look at the Dunkin’ social strategy, answer the question of how to go from zero to hero, and dive into what it means to let your fans dictate what your brand really is.

Social media isn’t as scary as it once was. The platform is proven and brands have succeeded in harnessing the power of social communities to increase sales, conversation, and engagement with their customers. Using Beggin’ Strips as an example, we’ll discuss the process of building a page and community from scratch to a successful social brand. We’ll examine the challenges of working with an audience outside of the purchaser demographic, the curation of content, and finding success on a tight budget. We’ll answer how to go from puppy to big dog on social media.


John Gonnella

Group Creative Director, Studiocom
John Gonnella is Group Creative Director of Studiocom Boston, which he joined in 2008. With more than 20 years of agency experience under his belt, John brings a unique perspective of branding to the digital landscape. He challenges his creative team to design experiences that invoke... Read More →

Nathan Jokers

With nearly 6 years of strategy experience under his belt, Nathan has been following the social media evolution since day 1. Nathan works closely with major brands, including Coca-Cola, Olive Garden, Visit Savannah, Nestle Purina and Xerox to fine-tune their strategic approach to... Read More →

Monday October 7, 2013 10:30am - 12:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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