Tuesday, October 8 • 1:30pm - 3:00pm
The Evolution of the Consumer Path to Purchase

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With the diverse range of media, channels and devices available to today’s consumer, the path to purchase no longer follows a linear or even a circular track. At best, it is an interwoven tangle of experiences, data points and content that ideally drives a deeper relationship with your brand. In order to meet consumers’ needs and build effective experiences, we as marketers must better understand where the intersections take place. In this session, we’ll look at how a cross-channel strategy can help marketers navigate the increasingly complex twists and turns of the ever-evolving customer decision journey.


Kaitlyn Dennihy

Connections Manager, Engauge
Kaitlyn Dennihy is a Connections Manager at Engauge, a full-service marketing agency for the digital and social age. In her last three years at Engauge, Kaitlyn's position has evolved from a member of the Social Marketing team to her current role, where she is responsible for leading... Read More →

Tuesday October 8, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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