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Monday, October 7 • 3:30pm - 5:00pm
Personalization is Killing the Internet

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What if Mick Jagger got it wrong? What if we always get what we want, and in the process we never get what we need? That is the risk facing marketers with the rapid pace of personalization online.

Sounds counterintuitive, doesn’t it? After all, Google is smart enough to guess what we're trying to search. Links from our friends on Facebook and Twitter serve up highlights from thousands of sources. But what of the choices we aren’t shown?

avatar for Todd Copilevitz

Todd Copilevitz

Partner/Digital Strategy, JWT Atlanta
Todd is the guy you'd least expect to find in advertising. For the first 12 years of his professional life he chased disasters, murders and mayhem as a breaking news reporter for The Dallas Morning News. Then the Internet came along and he discovered he could speak geek and translate it into something everyone understood. That's when he became a nationally syndicated columnist explaining the early days of the Internet. | | It wasn’t long... Read More →
avatar for Candace McCaffery

Candace McCaffery

Managing Director, Cohn & Wolfe

Monday October 7, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (39)