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Thursday, October 10 • 1:30pm - 3:00pm
Maximizing Advertising & Production Budgets with Archival & Stock Video, Photo & Audio

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As production budgets are being squeezed tighter, creatives in various industries including advertising, education, television/radio, gaming, marketing, and film (to name a few) are turning to stock and archival footage libraries to license content (photo and video) for their project needs. 

This session will touch on: best practices of content licensing, creative use examples of archival and stock footage, budgeting and maximizing production budgets, corporate and small business considerations, and more... 


Moderators
avatar for Joe Hix

Joe Hix

SVP Strategic Solutions, Moxie
Joe’s M.O. : Powerful marketing is created at the intersection of insight, integrated strategy, creativity and technology.  For the last 10 years Joe has been working and delivering integrated consumer experiences for Fortune 100 brands. He's led cross-functional client, vendor and agency teams to deliver seamless consumer experiences in the Telecommunications, Finance, Insurance, Pharmaceutical and Hospitality verticals. Clients... Read More →

Speakers
avatar for Nick Gebhardt

Nick Gebhardt

Assoc. Creative Director, Koch Creative Group
Nick Gebhardt has been an advertising agency copywriter for 13 years. He’s created campaigns for clients as small as his mother’s real estate firm and as large as the world’s scariest cell phone company. Gebhardt has developed work across print, TV, and Web and still contends outstanding radio can be the most challenging. He has worn the hat of a photojournalist, content manager, short story author, bassist and Associate... Read More →
avatar for Vlad Gorenshteyn

Vlad Gorenshteyn

Digital Marketing Lead, CNN ImageSource
Vlad is an Atlanta-based, award-winning digital marketer with over 10 years’ success developing/managing marketing programs using social, video, web, email and live-event productions. His background includes work with ad and entertainment agencies as well as content licensing companies and independent film productions. A digital marketing/pr strategist by trade, Vlad currently leads brand and marketing initiatives for CNN ImageSource. Visit... Read More →
avatar for Tom Jordan

Tom Jordan

Licensing & Content, CNN ImageSource
Tom has worked with various content licensors including Corbis Inc. PictureArts, Jupiterimages and most recently (2008) CNN ImageSource where he is the Sr. Account Executive - responsible for licensing CNN content across all platforms to the Cable/Network TV, Advertising/Corporate, and Internet/New Media/Gaming business verticals.  For over 15 years, Tom has worked on projects with just about all major ad agencies, TV networks, film... Read More →
avatar for Carlos Ricque

Carlos Ricque

Creative Director, Screenwriter, Content Creator
Carlos started out writing tray-liner copy for a fast food restaurant. He kept at it, and moved on to create campaigns for clients including Coca-Cola, Cingular, Delta Airlines, Panama Tourism and Verizon Wireless. As a Creative Director, Carlos has led both digital and traditional agency teams to win accounts, develop multi-platform campaigns, launch new products and reposition brands.  He is currently based in New York, partnering with... Read More →


Thursday October 10, 2013 1:30pm - 3:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (24)