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Monday, October 7 • 3:30pm - 5:00pm
Predicting Resonation

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As we "pin" and "like" things online, we'll soon see a future where marketers go beyond segmentation models and use 1-to-1 tailored messages based upon the consumer's deeper needs. Participants will participate in a real-time interactive study where we demonstrate how their reactions to different things can drive different messaging.

avatar for Dave Black

Dave Black

Principal, DB3
Dave Black is an innovations facilitator and creator of online products - most recently Hustlebox, Maintainables and Thingsly.  During the past four years, Dave has been studying how our "aspirational identity", in conjunction with influential social forces influences our tastes... Read More →

Monday October 7, 2013 3:30pm - 5:00pm EDT
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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