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Monday, October 7 • 3:30pm - 5:00pm
Predicting Resonation

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As we "pin" and "like" things online, we'll soon see a future where marketers go beyond segmentation models and use 1-to-1 tailored messages based upon the consumer's deeper needs. Participants will participate in a real-time interactive study where we demonstrate how their reactions to different things can drive different messaging.

avatar for Dave	Black

Dave Black

Currently obsessed with people's relationships with "things", Dave Black is an innovations facilitator and creator of online products - most recently Maintainables and Thingsly - a Pinterest-like   During the past four years, Dave has been studying how our "aspirational identity", in conjunction with influential social forces influences our tastes and preferences for "things" and even people.   Prior to his startup ambitions, Dave was... Read More →

Monday October 7, 2013 3:30pm - 5:00pm
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (25)