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Thursday, October 10 • 3:30pm - 5:00pm
Creating a Contextually Relevant World

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In a time when the phrase "Content is King" has been completely worn out, it's time to reset and go back to good old-fashioned storytelling. Technology, devices and the Internet have created a dynamic environment for developing a brand story – but they’ve also created a tendency to over-engineer advertising. From Facebook profiles to TV spots, the most powerful campaigns – regardless of fancy technology or whizz-bang code – are the ones that have the strongest context for the audience. Learn from a veteran content strategist about how the only true strategic need is context – which makes every story scalable and relevant.
Speakers
avatar for Sunni Thompson

Sunni Thompson

Associate Digital Strategy Director, JWT Atlanta
Sunni heads up the content strategy discipline, which governs the digital content developed for clients such as the United States Marine Corps, Pennzoil and Quaker State. She is charged with making sure executions such as websites, mobile campaigns and social networking profiles appropriatelyalign... Read More →

Thursday October 10, 2013 3:30pm - 5:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363
  Culture

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