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Friday, October 11 • 8:30am - 10:00am
Board Games to Big Ideas: How Games We Played Growing Up Can Help Us Build Better Teams, Develop Smarter Strategies

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Ever tried to Connect 4 ideas together to make a 360° campaign? Do you know your objective but don't have a Clue where to start, or do you think your team's got a Monopoly on great ideas? Ok, enough with the puns. Everybody played board games growing up; they're where we learned some of our earliest lessons about teamwork and strategy. And, surprisingly, a lot of the concepts we learned back then are still applicable to the creative world we live in today. In this session, 22squared Digital Design Director Dan Brown will discuss how "gamifying" the creative process can breathe new life into brainstorming sessions, help us learn from our losses and develop winning strategies for our clients. After all, in the agency world, it is about whether you win or lose but it's also about how you play the game.


Dan Brown

Digital Design Director, 22squared
Dan has 11 years of experience as a director, creative lead and designer concepting and executing cutting-edge work for Fortune 500 companies, including The Coca-Cola Company, The Home Depot, Hewlett-Packard and Verizon.

Friday October 11, 2013 8:30am - 10:00am EDT
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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