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Tuesday, October 8 • 8:30am - 10:00am
Finding a 'blue ocean' that will take you from start-up to success

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The book “Blue Ocean Strategy” outlines the benefits of building a business in uncontested market space: creating new customers, not fighting over ones that already exist. In this session, we will use business examples to explore finding your own blue ocean -- as a business, a product, or an idea to communicate. How does it meet a need, solve a problem, or inspire action? And once you get started, how do you build and sustain engagement with the right audiences? We’ll discuss using different strategies such as consumer engagement to support a B2B business model.


Rob Chrane

President, Down Payment Resource
Rob Chrane has 30 years of experience as a top producer and executive in the real estate and mortgage finance industries. Chrane launched Down Payment Resource to connect homebuyers and properties with hard-to-find down payment assistance programs. As a volunteer leader, Chrane served... Read More →

Tuesday October 8, 2013 8:30am - 10:00am EDT
B - Lobby (in room with Registration) Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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