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Wednesday, October 9 • 3:30pm - 5:00pm
The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe

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Are you tired of boring panel discussions where long-winded industry experts ramble on about their amazing accomplishments? If so, then you won't want to miss The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe. In it, some of the most rebellious members of the mobile marketing industry will tell you why it's better to stand out than to blend in, why it's better to zig than it is to zag and why the future of mobile marketing is about fun, new, creative ways to engage prospects and turn them into customers.


Moderators
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money... Read More →

Speakers
avatar for Jerry Gentemann

Jerry Gentemann

Mobilize Worldwide
Mobilize Worldwide Founded in 2010 as a Joint Venture with BKV, Mobilize is at the forefront of the new mobile technology wave connecting brands to the technology and adding relevance, immediacy and continuity to marketing plans with ideas and closed-loop solutions for mobile marketing that are both scalable and measurable.   Mobilize marries direct marketing and consumer insights with interactive principles to help brands get closer to... Read More →
avatar for Dan Israel

Dan Israel

SapientNitro
Digital Strategy Lead Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the right contextually relevant content is and how it should be rendered on various touch-points, creating innovative ways to integrate a brand into the lifestyle of... Read More →
avatar for Marci Troutman

Marci Troutman

Founder & CEO, SiteMinis Inc.
Ms. Marci Troutman is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the design, development and... Read More →
avatar for Lisa West

Lisa West

Manager, AMER Mobile Marketing, IHG Inc.
Lisa West is Manager, Mobile Marketing for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. In her role, Mrs. West has responsibility for mobile marketing strategy programs including owned and paid mobile media across all IHG hotel brands and the IHG Rewards Club loyalty program. Prior to joining IHG in 2011, Lisa spent more than 15 years in the mobile space. Such companies included... Read More →


Wednesday October 9, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (55)