Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Monday, October 7 • 1:30pm - 3:00pm
Accelerating Marketing Innovation in the Digitally Disrupted World

Sign up or log in to save this to your schedule and see who's attending!

Marketing innovation is difficult due to the ever-changing customer landscape caused by digital disruption, perpetually connected customers and the shifting customer lifecycle.  To keep up with these tectonic shifts, marketers must understand their current marketing innovation culture and how to accelerate it to successfully grow their business.  During this presentation you will learn about marketing innovation programs that work including innovation labs, teams and partnership models.

Speakers
avatar for Bert DuMars

Bert DuMars

Vice President, Principal Analyst Serving CMOs, Forrester Research
Bert DuMars is an accomplished marketing executive with extensive experience in leading digital, ecommerce, social media, and mobile marketing programs. He has led high-performing marketing and technology teams in the consumer products, business products, government, software, technology, and power-generation industries. Before joining Forrester, Bert served as vice president of digital marketing and eCommerce for Newell Rubbermaid. He has held... Read More →


Monday October 7, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (28)