Monday, October 7 • 1:30pm - 3:00pm
Accelerating Marketing Innovation in the Digitally Disrupted World

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Marketing innovation is difficult due to the ever-changing customer landscape caused by digital disruption, perpetually connected customers and the shifting customer lifecycle.  To keep up with these tectonic shifts, marketers must understand their current marketing innovation culture and how to accelerate it to successfully grow their business.  During this presentation you will learn about marketing innovation programs that work including innovation labs, teams and partnership models.

avatar for Bert DuMars

Bert DuMars

Vice President, Principal Analyst Serving CMOs, Forrester Research
Bert DuMars is an accomplished marketing executive with extensive experience in leading digital, ecommerce, social media, and mobile marketing programs. He has led high-performing marketing and technology teams in the consumer products, business products, government, software, technology... Read More →

Monday October 7, 2013 1:30pm - 3:00pm
A - 2nd Floor Conference Room Atlantic Station, 201 17th Street, Atlanta, GA, 30363

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