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Tuesday, October 8 • 3:30pm - 5:00pm
A Whirlwind of Buzz: How We Took #TornadoWeek Viral

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Vert and The Weather Channel partnered up in the Spring of 2013 with the goal of creating buzz around the upcoming Tornado Week programming schedule. In a few short of weeks, both teams put together one of the most engaging and buzz worthy social media campaigns of the year. Within 5 hours of launching the campaign had achieved over 10,000 mentions and coverage from the likes of Mashable, BuzzFeed, and The Huffington Post. This is a behind-the-scenes account of the team, strategies, technology, execution and success of the #TornadoWeek livestream stunt. Get ready to be blown away.
Speakers
KA

Kelsey Agnew

Digital Brand Manager, Vert
Kelsey Agnew is Digital Brand Manager at Vert. She has been working in social media in the Atlanta area for more than 3 years in both agency and corporate settings. Kelsey’s prior roles have allowed her to explore social and digital media from a variety of perspectives, including... Read More →
BA

Brian Anthony Hernandez

Associate Entertainment Editor, Mashable
Brian Anthony Hernandez is Associate Entertainment Editor at Mashable, where he interviews celebrities, TV networks, record labels and other entertainment sources about trending news topics or their digital presences and social media campaigns. Before joining Mashable, he was a business... Read More →
KP

Kevin Planovsky

co-founder and Principal of Account Strategy, Vert
Kevin Planovsky is co-founder and Principal of Account Strategy at Vert, an award-winning digital marketing and advertising agency here in Atlanta specializing in mobile & social media. An Ad grad of UGA's Grady College and New Media Institute, Kevin began his career in digital... Read More →
MS

Mitch Scharf

Client Partnerships, Twitter
Mitch Scharf, Client Partnerships, Twitter A 13-year digital media veteran, Mitch Scharf currently works with Fortune 100 brands and agencies in the southeast helping them fully leverage the Twitter platform. Prior to Twitter, Scharf was Vice President for LivingSocial's  Southern... Read More →
BU

Brandon Uffner

The Weather Channel
Brandon has been a part of social media ever since Facebook made its way to his sophomore dorm room at Miami University.  Upon graduation, Brandon moved to Georgia and settled in at The Weather Channel, working in various roles on the cable and digital sides of the business.  For... Read More →
VW

Vicky Wilkens

The Weather Channel
Vicky Wilkens joined The Weather Channel in November 2012 where she leads television marketing efforts supporting both long-form and live programming, building awareness and strengthening the brand. Wilkens joins TWC from Mizuno USA, where she was the running brand manager, overseeing... Read More →

Tuesday October 8, 2013 3:30pm - 5:00pm EDT
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363
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