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Tuesday, October 8 • 3:30pm - 5:00pm
A Whirlwind of Buzz: How We Took #TornadoWeek Viral

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Vert and The Weather Channel partnered up in the Spring of 2013 with the goal of creating buzz around the upcoming Tornado Week programming schedule. In a few short of weeks, both teams put together one of the most engaging and buzz worthy social media campaigns of the year. Within 5 hours of launching the campaign had achieved over 10,000 mentions and coverage from the likes of Mashable, BuzzFeed, and The Huffington Post. This is a behind-the-scenes account of the team, strategies, technology, execution and success of the #TornadoWeek livestream stunt. Get ready to be blown away.

Speakers
KA

Kelsey Agnew

Digital Brand Manager, Vert
Kelsey Agnew is Digital Brand Manager at Vert. She has been working in social media in the Atlanta area for more than 3 years in both agency and corporate settings. Kelsey’s prior roles have allowed her to explore social and digital media from a variety of perspectives, including SEO, marketing, and public relations – she’s worked with both big names and local businesses, such as Comcast, DS Waters of America, Music Midtown, the... Read More →
BA

Brian Anthony Hernandez

Associate Entertainment Editor, Mashable
Brian Anthony Hernandez is Associate Entertainment Editor at Mashable, where he interviews celebrities, TV networks, record labels and other entertainment sources about trending news topics or their digital presences and social media campaigns. Before joining Mashable, he was a business reporter at TechMediaNetwork, where his work in 2010 earned him the B2B Twitterer of the Year award in business journalism. Previously, he worked at The Arizona... Read More →
KP

Kevin Planovsky

co-founder and Principal of Account Strategy, Vert
Kevin Planovsky is co-founder and Principal of Account Strategy at Vert, an award-winning digital marketing and advertising agency here in Atlanta specializing in mobile & social media. An Ad grad of UGA's Grady College and New Media Institute, Kevin began his career in digital and hasn't looked back since. After some agency stints including Nurun, and helping to start Zipcar in Atlanta - Kevin helped launch Vert in late 2008. The... Read More →
MS

Mitch Scharf

Client Partnerships, Twitter
Mitch Scharf, Client Partnerships, Twitter | | A 13-year digital media veteran, Mitch Scharf currently works with Fortune 100 brands and agencies in the southeast helping them fully leverage the Twitter platform. Prior to Twitter, Scharf was Vice President for LivingSocial's  Southern region where helped build out the National and Regional sales team. Before LivingSocial, he was Executive Director, Sales for Yahoo... Read More →
BU

Brandon Uffner

The Weather Channel
Brandon has been a part of social media ever since Facebook made its way to his sophomore dorm room at Miami University.  Upon graduation, Brandon moved to Georgia and settled in at The Weather Channel, working in various roles on the cable and digital sides of the business.  For the past year, he has honed his skills on the TV marketing team, promoting long form and live programming for the network.
VW

Vicky Wilkens

The Weather Channel
Vicky Wilkens joined The Weather Channel in November 2012 where she leads television marketing efforts supporting both long-form and live programming, building awareness and strengthening the brand.  | | Wilkens joins TWC from Mizuno USA, where she was the running brand manager, overseeing marketing strategy and integrated, creative development for the running division. In addition to running brand management, Wilkens led a brand... Read More →


Tuesday October 8, 2013 3:30pm - 5:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (33)