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Monday, October 7 • 1:30pm - 3:00pm
Native Advertising: The Future of Social

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What constitutes native advertising, and where is the line for sponsored content versus blatantly tricking users into thinking it's real content? In this panel, ad industry experts will explore how the social media landscape is changing to accomodate brand content, provide insight into how and where brands should allocate money for this type of advertising, share tips for how to concept good creative to live in these units and look at what's on the horizon.


Panelists:

- Chris Tuff, 22squared (@christuff@22squared)

- Robin Wheeler, Twitter (@robinw@twitter)

- John Doughney, Facebook (@johndoughney@facebook)

- Brant McLean, Tumblr (@BrantMcLean@tumblr)

 

Moderator:

- Patrick Keane, Sharethrough (@phkeane@sharethrough)

Moderators
CS

Chris Schrieber

VP of Marketing and Communications, Sharethrough
Chris leads marketing and communications at Sharethrough. Prior to Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google, helping design and execute communications strategy for key consumer applications and social media initiatives. Earlier in his career Chris worked in content strategy roles for major entertainment brands, including Late Night with Conan O’Brien and CBS Sportsline.

Speakers
avatar for JD Doughney

JD Doughney

Global Client Partner, Facebook
JD Doughney is a Global Client Partner at Facebook, where he consults with Fortune 100 clients on their marketing strategy. | Prior to his role with Facebook, he held a series of marketing positions at Coca-Cola including Senior Social Marketing Manger where he was responsible for social media strategy for Coca-Cola’s portfolio of brands, and Director of Marketing Operations for Glaceau, makers of vitaminwater. He was integral in taking the... Read More →
CT

Chris Tuff

22squared


Monday October 7, 2013 1:30pm - 3:00pm
MAIN - 11th Floor Atlantic Station, 201 17th Street, Atlanta, GA, 30363

Attendees (43)