Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation) while maintaining the authenticity of digital conversations. She is the director of social media integration for Cox Digital Media where she has responsibility supporting Cox’s TV, radio and newspapers properties in developing and implementing social media initiatives.

Her blog, Diva Marketing, launched in 2004, was acknowledged by Forbes as one of the 20 Best Marketing and Social Media Blogs By Women. Follow her @tobydiva