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Digital Atlanta 2013

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8:30am

Opening Keynote - Bill Nussey, CEO of Silverpop MAIN - 11th Floor

10:30am

From Zero To One Of The Most Admired Brands In Social A - 2nd Floor Conference Room How Social Media and SEO Work Together C - 12th Floor Conference Room 1 How to be a Rock Star Community Manager MAIN - 11th Floor Digital Atlanta's Physical to Digital Hackathon Hackathon - 2nd Floor Conference Center

1:30pm

Accelerating Marketing Innovation in the Digitally Disrupted World A - 2nd Floor Conference Room The Benefits of Google Authorship for Your Website D - 12th Floor Conference Room 2 Native Advertising: The Future of Social MAIN - 11th Floor Social Media Moneyball B - Lobby (in room with Registration) The World of Social Hardware C - 12th Floor Conference Room 1

3:30pm

Predicting Resonation B - Lobby (in room with Registration) Personalization is Killing the Internet MAIN - 11th Floor Social Media Policies - How Dull is That?! A - 2nd Floor Conference Room Words that Work: How to Craft Messages that Deliver Capital, Earn Headlines and Build Buzz C - 12th Floor Conference Room 1

6:30pm

Speaker Tweet-Up 11th Floor Tech Cocktail’s Atlanta Mixer & Startup Showcase 11th Floor

8:30am

Finding a 'blue ocean' that will take you from start-up to success B - Lobby (in room with Registration) Social Drip Marketing: How to Create ROI through Social Media A - 2nd Floor Conference Room

10:30am

Applying Human Centered Design to Complex Interactive Experiences MAIN - 11th Floor Video Marketing Secrets: Fast Forward and Start from the End A - 2nd Floor Conference Room Learn to Disrupt with WALTER, the Start-Up Agency Powered by JWT B - Lobby (in room with Registration) Never Going Back Again (How Five Innovations Have Changed Startups Forever) C - 12th Floor Conference Room 1

1:30pm

What Tupac knew about content marketing & why flipboard is the future of all media D - 12th Floor Conference Room 2 The Evolution of the Consumer Path to Purchase B - Lobby (in room with Registration) Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World A - 2nd Floor Conference Room Who Owns Your “Social Media” In The Corporate World? MAIN - 11th Floor 10 Surprising Facts About Raising Money for Startups C - 12th Floor Conference Room 1

3:30pm

A Whirlwind of Buzz: How We Took #TornadoWeek Viral MAIN - 11th Floor Evolving the Customer Lifecycle in a Social Media World B - Lobby (in room with Registration) The Power of Social Media Analytics A - 2nd Floor Conference Room Email Marketing Bootcamp for Start-ups D - 12th Floor Conference Room 2 Storytelling 2.0: How technology is changing and capturing family stories C - 12th Floor Conference Room 1

6:30pm

Digital Attribution Modeling A - 2nd Floor Conference Room Fireside Chat: Everyday Leadership MAIN - 11th Floor State of Demand Generation 2013 C - 12th Floor Conference Room 1

8:30am

Portfolio Optimization - How Savvy Search Marketers Are Taking Control in an Enhanced Campaign World C - 12th Floor Conference Room 1 Little Data: Big World B - Lobby (in room with Registration) Going Mobile – A Jump-Start into Building a Scalable Mobile Development Organization A - 2nd Floor Conference Room

10:30am

Social Visual Communication for Business: Building your Brand via the Top Social Visual Networks A - 2nd Floor Conference Room Cleaning Up the Shopping Cart: Addressing Mobile's Lost Opportunity D - 12th Floor Conference Room 2 Mobile is the new digital: The trends you need to know to succeed MAIN - 11th Floor New Trends in Mobile Location C - 12th Floor Conference Room 1 Storytelling on the Move B - Lobby (in room with Registration)

1:30pm

Best Practices in B2B Online Marketing A - 2nd Floor Conference Room Is Data the Death of Creativity? D - 12th Floor Conference Room 2 Ethnography: A New Look at Your Audience B - Lobby (in room with Registration) From the Desktop to the Aisle C - 12th Floor Conference Room 1 Wearable Computing: Now, Near and Next Generation Wearable Technology MAIN - 11th Floor

3:30pm

Build Your Audience Before Deploying Your Business C - 12th Floor Conference Room 1 Creating Brand Advocates by Leveraging Content through Partners A - 2nd Floor Conference Room The Walking Dead (Data) D - 12th Floor Conference Room 2 Mobile & The Media: Strategies for Success B - Lobby (in room with Registration) The Most Fun and Amazing Mobile Marketing Panel Discussion in the History of the Universe MAIN - 11th Floor

5:30pm

Crystal Balling: Atlanta Mobile Leader's Forecast A - 2nd Floor Conference Room

6:30pm

Digital Art Party 11th Floor

10:30am

Digital Identity: Redefining Ourselves, Our Business, Our World MAIN - 11th Floor The Circle Strategy A - 2nd Floor Conference Room The role of Innkeeper in the post industrial digital world C - 12th Floor Conference Room 1 Are We There Yet - Designing UX for Kids B - Lobby (in room with Registration) Engaging Digital & Data-Driven Volunteers: Stories from ATL Hackathons D - 12th Floor Conference Room 2

1:30pm

Maximizing Advertising & Production Budgets with Archival & Stock Video, Photo & Audio B - Lobby (in room with Registration) How To Be a Bada** Social Storyteller MAIN - 11th Floor The news media is evolving, and so should your PR approach A - 2nd Floor Conference Room Designing for Social Change: Getting Technically Savvy and Socially Conscious C - 12th Floor Conference Room 1

3:30pm

Creating a Contextually Relevant World A - 2nd Floor Conference Room Digital Newsroom: Harnessing the New Newsroom MAIN - 11th Floor Marketing with Mobile in Mind: Its Effect on Social & Content Marketing C - 12th Floor Conference Room 1 Best Practices & New Strategies for Digital Fundraising D - 12th Floor Conference Room 2 Growing the Team You Need: How to Build an Experienced Strategy Team B - Lobby (in room with Registration)

6:30pm

Building a Hyper Local Community C - 12th Floor Conference Room 1

8:30am

New Media Ethics B - Lobby (in room with Registration) Board Games to Big Ideas: How Games We Played Growing Up Can Help Us Build Better Teams, Develop Smarter Strategies A - 2nd Floor Conference Room How slow websites steal $500B/year from retailers C - 12th Floor Conference Room 1

9:00am

Fly Delta: Sharing the Journey MAIN - 11th Floor

10:30am

How to Set-Up, Launch and Run a Mobile Marketing Campaign. A - 2nd Floor Conference Room News Delivery: Form and Function B - Lobby (in room with Registration) Don’t hate the player or the game: L33t Advertising FTW C - 12th Floor Conference Room 1 Lessons Learned from the Final Four MAIN - 11th Floor Why how you define failure matters D - 12th Floor Conference Room 2

1:30pm

Games & Gamification for Business: a Practical Overview A - 2nd Floor Conference Room Augmented Reality: Transforming Gaming into Game Changing Business Applications B - Lobby (in room with Registration) The Total Experience: Why live sports venues are integrating fantasy sports data C - 12th Floor Conference Room 1

3:30pm

Future Proof: Identifying the Trends and Technologies for the Digital Future MAIN - 11th Floor Agile Web Development and Marketing for Start-ups A - 2nd Floor Conference Room

5:30pm

Digital Atlanta Closing Party Twelve Hotel